SAS Insight 2024 Industry Analyst Conference: AI, Innovation, and an Eye Toward Ecosystem Expansion

The IDC Market Note discusses SAS' strategic focus on AI, innovation, and ecosystem expansion, which was highlighted during the company's Insight 2024 industry analyst conference. SAS aims to be the leading trustworthy analytics partner, leveraging its Viya platform and cloud expansion to deliver significant growth and customer value. The company's investment in AI, including generative AI and industry-specific solutions, alongside partnerships and a focus on AI governance, positions SAS as a critical player in driving the next phase of data-driven business transformation through advanced analytics and AI. "Advancements in AI and analytics are reshaping business, with SAS leading through innovation and strategic partnerships," according to Frank Della Rosa, research vice president, SaaS, Business Platforms, and Industry Cloud at IDC.