Seismic Pushes What's Possible at Shift 2024

This IDC Market Note discusses Seismic's Shift 2024 event, which highlighted the rapid adoption of AI in sales enablement and showcased innovations like Aura Copilot and Seismic Programs. The event emphasized the strategic shift in enablement, positioning it as a key revenue driver. Seismic's commitment to user-centric innovation was evident with 332 new features, many from customer suggestions. Upcoming AI advancements and integrations with platforms like Microsoft 365 and Salesforce were previewed, underscoring Seismic's role in shaping the future of sales enablement.