Integrated UC-CE Solutions Present Meaningful Growth Opportunities

This IDC Market Perspective discusses how integrated unified communications (UC) and customer engagement (CE) solutions can create new revenue growth and marketing appeal for UC&C vendors. The integrated UC-CE market segment is rapidly growing and presents four key opportunities for vendors - market expansion, increased ARPUs, accelerated cloud migration, and differentiation through AI. "Integrated UC-CE solutions are revolutionizing business communications," says Jitesh Gera, research manager, Worldwide Unified Communications and Collaboration at IDC. "These solutions offer unique opportunities for rapid growth through market expansion, increased ARPUs, accelerated cloud migration, and AI-based differentiation."