Google Cloud's Partnering Strategy - Building the Ecosystem for Agentic AI in EMEA

Google Cloud is doubling down on its identity as a platform and ecosystem company. At Next 25, the company made it clear that its future growth hinges on deep, flexible, and scalable partnerships. In the era of agentic AI and cloud 4.0, Google's success will depend on how well it can co-innovate with partners, ISVs, and customers to meet rapidly evolving business needs, especially in the EMEA region.

Executive Snapshot

In This Market Note

IDC's Point of View

• Ecosystem as a Strategic Imperative
• Structural Flexibility in Engagement
• Responding to Changing Customer Requirements
• Co-Innovation at Speed
• Conclusion

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• Synopsis