Camunda Shifts Gears, Embraces AI Agents

CamundaCon 2025 showcased Camunda's advancements in business automation, emphasizing its role as a "universal process orchestrator" by integrating RPA, human, and AI tasks, while introducing new AI-powered dynamic orchestration capabilities. The company is shifting its sales model, focusing on partnerships, cloud integration, and simplified pricing to drive growth beyond $100 million ARR. Camunda aims to transform core systems and processes, particularly in financial services, telecoms, and insurance, positioning itself as a pivotal platform provider for a new generation of technology development for its clients.