Main Takeaways from Spryker EXCITE 2025: Focus on Agility and Pragmatic AI Adoption

This IDC Market Note discusses the main takeaways from the Spryker EXCITE event, held in September 2025. It also outlines key strategy and product updates and provides IDC's analysis of Spryker's ongoing initiatives and announcements from the event."Spryker's nuanced approach to AI, centered on co-innovation and targeted use cases, reflects measured efforts to align technology development with operational realities and evolving business models among B2B organizations. The full potential of this approach will depend on successfully expanding pilots, scaling innovation, and driving sustained adoption among B2B customers." - Senior Research Analyst Mark Casidsid, AI-Enabled Business Commerce, Partner Relationship, and Ecosystem Management, IDC