Dreamforce 2025: Salesforce Goes All in on the Agentic Enterprise and on India

This IDC Market Note provides an insightful overview of Salesforce's Dreamforce 2025 event held in San Francisco from October 14 to 16, 2025, emphasizing the Asia/Pacific (including Japan) (APJ) perspective. The event showcased Salesforce's strategic direction, industry focus, customer successes, and latest product innovations, underscoring the company's commitment to the agentic enterprise. "It is heartening to see Salesforce delivering on its promise of the agentic enterprise in 2025. The adoption of agentic AI may be slower in Asia/Pacific, but a high level of interest persists, with almost 70% of businesses in the region still in the piloting and evaluation phase with regard to AI agents. These businesses are also realizing that they need to adopt a unified, enterprisewide AI strategy in order to maximize their ROIs, similar to Salesforce's proposed agentic enterprise. The company has also demonstrated its commitment to the region, with India being its second largest market, and has introduced a number of initiatives from flexible pricing to providing open and interoperable agentic solutions to aid businesses on their journey toward becoming agentic enterprises," says Abhishek Kumar, associate research director, AI enterprise applications and customer experience strategies research, IDC Asia/Pacific.