The India CPaaS Market: Growth Driven by Conversational Commerce, RCS Uptake, and API-Led Innovation

This IDC Market Perspective highlights the latest trends shaping the CPaaS market in India, the current scenario of network APIs, key emerging players, and strategic partnerships. It provides actionable considerations for CPaaS providers to leverage the full potential of the CPaaS market in India's evolving digital ecosystem. The CPaaS market in India is entering a growth phase, fueled by omni-channel engagement (i.e., WhatsApp and RCS), AI-driven automation, and regulatory compliance requirements. BFSI, retail, and healthcare are leading in CPaaS adoption, while SMEs are accelerating uptake through low-code platforms. Telecom companies are teaming up with CPaaS providers to offer secure, trusted services with verified identities, which is especially important for regulated industries. With 5G and generative AI, CPaaS is moving beyond simple messaging to become a smart platform for managing all enterprise communications."CPaaS has become the backbone for India's digital growth, where AI-driven automation, trusted telecom networks, and immersive 5G experiences converge to redefine how enterprises communicate and engage with customers," says Avinash Naga, research manager, Worldwide Telecommunications Research at IDC.