IDC Perspective: Key Considerations for Enterprises When Selecting a CPaaS Platform

This IDC Perspective discusses key considerations for enterprises when selecting a CPaaS platform. Enterprises adopting CPaaS are not just buying APIs - they are investing in a strategic engagement layer that will define customer experience for the next decade. The right platform should deliver global reliability, regulatory compliance, and AI-driven personalization while integrating seamlessly into existing business ecosystems."Enterprises must evaluate CPaaS platforms not as tactical tools but as strategic enablers of digital engagement. The winners will be those that combine programmable communications with AI-driven orchestration, compliance, and global scalability." -Avinash Naga, research manager, Communications Platform as a Service at IDC