Identifying European Generational Expectations in the AI-Enabled Workforce

This IDC Market Perspective explores how generational differences shape expectations and adoption of AI in the European workplace, revealing that younger employees seek personalized, AI-driven experiences and continuous upskilling, while older cohorts prioritize reliability, control, and job security. Will AI bridge the generational divide at work or deepen it?"Vendors must tailor product design, messaging, and support to address these diverse needs, ensuring successful AI integration and maximizing value for their buyers and Europe's multigenerational workforce." - Meike Escherich, associate director, AI-enabled future of work, IDC