Skate to Where the Buyer Is Going: An Assessment of IT Consulting Buyer Segments

This IDC study presents the results of a cluster analysis of 827 survey respondents based on their past use of IT consulting. Four clusters were identified (risk-centric conservatives, framework architects, strategic operators, and DX transformers). The clusters represent distinct segments of buyers based on their orientation to using IT consulting services. IDC believes understanding past purchase behavior can inform what customers will purchase in the future, with respect to IT consulting services."Unlocking IT consulting growth is not about one-size-fits-all - understanding buyer segments is the catalyst for tailored strategies and future market advantage." - Jason Bremner, research vice president, IT consulting and systems integration services, IDC