Figma's Expansion Strategy in Japan: Strengthening Its Positioning as an AI-Powered Platform and Expanding Value Creation Support

This Market Note examines the latest developments in and strategy behind Figma's expansion in the Japan market as the company broadens its product portfolio for the AI era. Figma, based in California, provides a collaborative design and product development platform.As AI-enabled development support tools and vibe coding become more widespread, efficiency is improving in prototyping and the early stages of application development. At the same time, SaaS vendors are expected to face growing pressure to move beyond functionality alone and instead leverage the best practices and operational knowledge they have accumulated through customer engagement to help customers create business value. In this environment, "Figma's advisory services will increasingly need the capability to identify and articulate concrete value-creation opportunities based on each customer's workflows, product development processes, and existing design assets," says Tatsuhiro Soga, research analyst, Software, Services, and IT Spending, IDC Japan.This is the English translation of the Japanese document (IDC #JPJ54302326).