Sustainable IT Infrastructure Strategies in Europe for Digitally Responsible Enterprises

This IDC Perspective examines how European enterprises are redefining IT infrastructure strategies to align digital transformation with sustainability objectives. As regulatory pressure, energy constraints, and AI-driven demand increase, retailers must integrate energy efficiency, decarbonization, and circularity into infrastructure design. Sustainable IT is emerging as a critical enabler of resilience, compliance, and long-term business value."Sustainable IT infrastructure is no longer a technical optimization but a strategic imperative in Europe, where regulatory pressure, energy constraints, and AI-driven demand are converging. Retailers that embed sustainability into infrastructure design today will be better positioned to balance performance, cost, and environmental responsibility while maintaining long-term competitiveness." - Cristiano Quattrini, senior associate advisor, IDC Retail Insights