SAP Sapphire 2026: How SAP Is Bringing the Autonomous Enterprise to Small and Midmarket Buyers

This IDC Market Note shares key SMB insights and announcements from SAP's flagship event, Sapphire, held May 11-13, 2026, in Orlando, Florida. While the event has traditionally catered to larger enterprises, this year's conference illustrated the major ERP vendor's refocused efforts to capture more of the small- and midsize tech buyer market."The GROW with SAP AI offerings unveiled at SAP Sapphire make clear that capabilities once considered out of reach for SMBs are now quickly becoming achievable," says Katie Evans, Senior Director, Worldwide Small and Medium Business Markets, IDC.