PUBLISHER: IMARC | PRODUCT CODE: 1423326
PUBLISHER: IMARC | PRODUCT CODE: 1423326
Green Tea Market Report by Type, Flavour, Distribution Channel, and Region 2024-2032
Abstract
The global green tea market size reached US$ 16.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 27.2 Billion by 2032, exhibiting a growth rate (CAGR) of 5.8% during 2024-2032. The market is growing rapidly driven by the emerging health and wellness trends, increasing consumer awareness of green tea benefits, recent innovations in product offerings, rapid globalization of tea culture, and rising disposable incomes.
Green Tea Market Trends:
The emerging health and wellness trends
Consumers are becoming increasingly aware of their dietary choices and its impact on overall health. In line with this, the widespread adoption of green tea, as it is rich in antioxidants and bioactive compounds that improve brain function, aid in weight loss, reduce the risk of heart disease, and lower the risk of certain types of cancer, is boosting the market growth. Furthermore, the ongoing shift towards healthy living, prompting consumers to substitute traditional beverages like coffee and black tea with green tea, is driving the market growth. Moreover, the growing prevalence of lifestyle diseases, such as obesity and diabetes, propelling consumers to opt for healthier alternatives like green tea, is creating a positive outlook for the market.
Increasing consumer awareness of green tea benefits
The growing awareness of green tea's health benefits, fueled by scientific research, media coverage, and marketing efforts, is propelling the market growth. In line with this, the increasing number of studies highlighting green tea's potential health benefits, including improved brain function, antioxidants that may lower the risk of certain cancers, heightened metabolic rate, and a reduction in the risk of cardiovascular diseases, is boosting the market growth. Additionally, information about potential health benefits has been widely disseminated through health blogs, wellness magazines, and social media platforms, making it more accessible to the general public. Besides this, aggressive marketing campaigns by green tea producers, which often highlight the natural, health-promoting aspects of green tea, are driving the market growth.
Recent innovations in product offerings
Recent innovation in product offerings, such as the introduction of a range of natural flavors, including lemon, honey, mint, and jasmine, is boosting the market growth. Furthermore, the development of ready-to-drink (RTD) green tea beverages, which offer convenience and accessibility to consumers who are often on the go and looking for healthy beverage options that fit their busy lifestyles, is supporting the market growth. Additionally, the introduction of innovative products, such as sweetened and unsweetened green teas and green tea-based energy drinks, is positively influencing the market growth. Besides this, the widespread utilization of green tea-infused products in the health and beauty sectors is acting as another growth-inducing factor. Moreover, the development of organic and sustainably produced green tea products, catering to the growing demand for environmentally friendly and ethically produced goods, is favoring the market growth.
Rapid globalization of tea culture
The globalization of tea culture due to several factors, including increased global travel, cultural exchange, and the influence of Asian diasporas in Western countries, is propelling the market growth. The increasing exposure to new food and beverage (F&B) traditions, including tea-drinking customs, which has led to a growing appreciation and adoption of green tea in regions where it was previously less common, is supporting the market growth. Furthermore, the rising number of specialty tea shops and cafes, which offer a variety of green teas, introducing consumers to its diverse flavors and forms, is catalyzing the market growth. Moreover, the increasing presence of Asian pop culture through mediums, such as film, television, and social media, resulting in a broader acceptance and curiosity about green tea, is driving the market growth.
Rising disposable incomes
The increasing disposable incomes, enabling more people to have greater financial resources to spend on non-essential goods, including premium beverages like green tea, is boosting the market growth. Furthermore, the rapid economic growth, leading to a burgeoning middle class in regions that have traditionally been tea-consuming cultures is supporting the market growth. In addition, the ongoing shift towards premium green teas, as consumers seek out products that signify a higher status or offer perceived health benefits, is positively influencing the market growth. Moreover, the escalating disposable income allows consumers to explore and experiment with different types of green teas, including organic and imported varieties, which are generally more expensive than standard black tea or lower-grade green teas.
Green Tea Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, flavour, and distribution channel.
Breakup by Type:
Green Tea Bags
Green Tea Instant Mixes
Iced Green Tea
Loose Leaf
Capsules
Others
Green tea bags accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the type. This includes green tea bags, green tea instant mixes, iced green tea, loose leaf, capsules, and others. According to the report, green tea bags represented the largest segment.
Breakup by Flavour:
Lemon
Aloe Vera
Cinnamon
Vanilla
Wild Berry
Jasmin
Basil
Others
Lemon holds the largest share in the industry
A detailed breakup and analysis of the market based on the flavour have also been provided in the report. This includes lemon, aloe vera, cinnamon, vanilla, wild berry, jasmin, basil, and others. According to the report, lemon accounted for the largest market share.
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Specialty Stores
Convenience Stores
Online Stores
Others
Supermarkets and hypermarkets represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.
Breakup by Region:
Asia Pacific
North America
Europe
Middle East and Africa
Latin America
Asia Pacific leads the market, accounting for the largest green tea market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, North America, Europe, Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
AMORE Pacific Corp
Arizona Beverage Company
Associated British Foods LLC
The Coca-Cola Company
Tata Global Beverages
Unilever
Cape Natural Tea Products
Celestial Seasonings
Finlays Beverages Ltd.
Frontier Natural Products Co-Op.
Hambleden Herbs
Hankook Tea
Honest Tea, Inc.
ITO EN
Kirin Beverage Corp.
Metropolitan Tea Company
Northern Tea Merchants Ltd
Numi Organic Tea
Oishi Group Plc.
Oregon Chai Inc.
Yogi Tea
Key Questions Answered in This Report
- 1. What was the size of the global green tea market in 2023?
- 2. What is the expected growth rate of the global green tea market during 2024-2032?
- 3. What has been the impact of COVID-19 on the global green tea market?
- 4. What are the key factors driving the global green tea market?
- 5. What is the breakup of the global green tea market based on the type?
- 6. What is the breakup of the global green tea market based on the flavor?
- 7. What is the breakup of the global green tea market based on the distribution channel?
- 8. What are the key regions in the global green tea market?
- 9. Who are the key players/companies in the global green tea market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Green Tea Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Breakup by Type
- 5.5 Market Breakup by Flavour
- 5.6 Market Breakup by Distribution Channel
- 5.7 Market Breakup by Region
- 5.8 Market Forecast
6 Market Breakup by Type
- 6.1 Green Tea Bags
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Green Tea Instant Mixes
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Iced Green Tea
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Loose Leaf
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Capsules
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
- 6.6 Others
- 6.6.1 Market Trends
- 6.6.2 Market Forecast
7 Market Breakup by Flavour
- 7.1 Lemon
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Aloe Vera
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Cinnamon
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Vanilla
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Wild Berry
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
- 7.6 Jasmin
- 7.6.1 Market Trends
- 7.6.2 Market Forecast
- 7.7 Basil
- 7.7.1 Market Trends
- 7.7.2 Market Forecast
- 7.8 Others
- 7.8.1 Market Trends
- 7.8.2 Market Forecast
8 Market Breakup by Distribution Channel
- 8.1 Supermarkets and Hypermarkets
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Specialty Stores
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Convenience Stores
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Online Stores
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
- 8.5 Others
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
9 Market Breakup by Region
- 9.1 Asia Pacific
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 North America
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Europe
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Middle East and Africa
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Latin America
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
10 Global Green Tea Industry: SWOT Analysis
- 10.1 Overview
- 10.2 Strengths
- 10.3 Weaknesses
- 10.4 Opportunities
- 10.5 Threats
11 Global Green Tea Industry: Value Chain Analysis
- 11.1 Overview
- 11.2 Producers
- 11.3 Processing
- 11.4 Trade
- 11.5 Manufacturers
- 11.6 Retail
- 11.7 Consumers
12 Global Green Tea Industry: Porters Five Forces Analysis
- 12.1 Overview
- 12.2 Bargaining Power of Buyers
- 12.3 Bargaining Power of Suppliers
- 12.4 Degree of Competition
- 12.5 Threat of New Entrants
- 12.6 Threat of Substitutes
13 Global Green Tea Industry: Price Analysis
- 13.1 Price Indicators
- 13.2 Price Structure
- 13.3 Margin Analysis
14 Green Tea Manufacturing Process
- 14.1 Product Overview
- 14.2 Raw Material Requirements
- 14.3 Manufacturing Process
- 14.4 Key Success and Risk Factors
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 AMORE Pacific Corp
- 15.3.2 Arizona Beverage Company
- 15.3.3 Associated British Foods LLC
- 15.3.4 The Coca-Cola Company
- 15.3.5 Tata Global Beverages
- 15.3.6 Unilever
- 15.3.7 Cape Natural Tea Products
- 15.3.8 Celestial Seasonings
- 15.3.9 Finlays Beverages Ltd.
- 15.3.10 Frontier Natural Products Co-Op.
- 15.3.11 Hambleden Herbs
- 15.3.12 Hankook Tea
- 15.3.13 Honest Tea, Inc.
- 15.3.14 ITO EN
- 15.3.15 Kirin Beverage Corp.
- 15.3.16 Metropolitan Tea Company
- 15.3.17 Northern Tea Merchants Ltd
- 15.3.18 Numi Organic Tea
- 15.3.19 Oishi Group Plc.
- 15.3.20 Oregon Chai Inc.
- 15.3.21 Yogi Tea
List of Figures
- Figure 1: Global: Green Tea Market: Major Drivers and Challenges
- Figure 2: Global: Green Tea Market: Sales Value (in Billion US$), 2018-2023
- Figure 3: Global: Green Tea Market: Breakup by Type (in %), 2023
- Figure 4: Global: Green Tea Market: Breakup by Flavour (in %), 2023
- Figure 5: Global: Green Tea Market: Breakup by Distribution Channel (in %), 2023
- Figure 6: Global: Green Tea Market: Breakup by Region (in %), 2023
- Figure 7: Global: Green Tea Market Forecast: Sales Value (in Billion US$), 2024-2032
- Figure 8: Global: Green Tea Industry: SWOT Analysis
- Figure 9: Global: Green Tea Industry: Value Chain Analysis
- Figure 10: Global: Green Tea Industry: Porter's Five Forces Analysis
- Figure 11: Global: Green Tea (Green Tea Bags) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 12: Global: Green Tea (Green Tea Bags) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 13: Global: Green Tea (Green Tea Instant Mixes) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 14: Global: Green Tea (Green Tea Instant Mixes) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 15: Global: Green Tea (Iced Green Tea) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 16: Global: Green Tea (Iced Green Tea) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 17: Global: Green Tea (Loose Leaf) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 18: Global: Green Tea (Loose Leaf) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 19: Global: Green Tea (Capsules) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 20: Global: Green Tea (Capsules) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 21: Global: Green Tea (Other Types) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 22: Global: Green Tea (Other Types) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 23: Global: Green Tea (Lemon) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 24: Global: Green Tea (Lemon) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 25: Global: Green Tea (Aloe Vera) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 26: Global: Green Tea (Aloe Vera) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 27: Global: Green Tea (Cinnamon) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 28: Global: Green Tea (Cinnamon) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 29: Global: Green Tea (Vanilla) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 30: Global: Green Tea (Vanilla) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 31: Global: Green Tea (Wild Berry) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 32: Global: Green Tea (Wild Berry) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 33: Global: Green Tea (Jasmin) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 34: Global: Green Tea (Jasmin) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 35: Global: Green Tea (Basil) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 36: Global: Green Tea (Basil) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 37: Global: Green Tea (Other Flavours) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 38: Global: Green Tea (Other Flavours) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 39: Global: Green Tea Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
- Figure 40: Global: Green Tea Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2024-2032
- Figure 41: Global: Green Tea Market: Sales through Specialty Stores (in Million US$), 2018 & 2023
- Figure 42: Global: Green Tea Market Forecast: Sales through Specialty Stores (in Million US$), 2024-2032
- Figure 43: Global: Green Tea Market: Sales through Convenience Stores (in Million US$), 2018 & 2023
- Figure 44: Global: Green Tea Market Forecast: Sales through Convenience Stores (in Million US$), 2024-2032
- Figure 45: Global: Green Tea Market: Online Stores (in Million US$), 2018 & 2023
- Figure 46: Global: Green Tea Market Forecast: Online Stores (in Million US$), 2024-2032
- Figure 47: Global: Green Tea Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
- Figure 48: Global: Green Tea Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
- Figure 49: Asia Pacific: Green Tea Market: Sales Value (In Million US$), 2018 & 2023
- Figure 50: Asia Pacific: Green Tea Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 51: North America: Green Tea Market: Sales Value (in Million US$), 2018 & 2023
- Figure 52: North America: Green Tea Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 53: Europe: Green Tea Market: Sales Value (in Million US$), 2018 & 2023
- Figure 54: Europe: Green Tea Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 55: Middle East and Africa: Green Tea Market: Sales Value (in Million US$), 2018 & 2023
- Figure 56: Middle East and Africa: Green Tea Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 57: Latin America: Green Tea Market: Sales Value (in Million US$), 2018 & 2023
- Figure 58: Latin America: Green Tea Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 59: Green Tea Manufacturing: Process Flow
List of Tables
- Table 1: Global: Green Tea Market: Key Industry Highlights, 2023 and 2032
- Table 2: Global: Green Tea Market Forecast: Breakup by Type (in Million US$), 2024-2032
- Table 3: Global: Green Tea Market Forecast: Breakup by Flavour (in Million US$), 2024-2032
- Table 4: Global: Green Tea Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
- Table 5: Global: Green Tea Market Forecast: Breakup by Region (in Million US$), 2024-2032
- Table 6: Green Tea: Raw Material Requirements
- Table 7: Global: Green Tea Market Structure
- Table 8: Global: Green Tea Market: Key Players
