PUBLISHER: IMARC | PRODUCT CODE: 1298704
PUBLISHER: IMARC | PRODUCT CODE: 1298704
The global water enhancer market size reached US$ 2.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 4.9 Billion by 2028, exhibiting a growth rate (CAGR) of 10.7% during 2023-2028.
A water enhancer is designed to be mixed with plain packaged or tap water to alter its physical characteristics. It generally comprises citric acid, caffeine, vitamins, minerals, flavorings, electrolytes, and artificial sweeteners and dyes to add supplementary dietary benefits to water without carbonation. As it also improves the palatability of water, a water enhancer can enhance the hydration levels among individuals who do not drink adequate water and reduce their calorie intake by replacing carbonated beverages.
At present, there is an increase in the demand for non-carbonated drinks across the globe on account of the rising health consciousness among individuals. This represents one of the key factors bolstering the growth of the market. Moreover, water enhancer packs or bottles are portable and convenient to carry. They also assist retailers in saving shelf space for other products. Besides this, water enhancers can be customized according to the personal preferences and tastes of consumers, which is positively influencing their overall sales. Additionally, as they are fortified with nutrients and functional ingredients, the consumption of water enhancers is rising around the world. Apart from this, leading players are introducing new and innovative flavors to widen their existing consumer base. They are also focusing on aggressive promotional activities to increase their profitability. This, coupled with the rapid expansion of online and offline distribution channels worldwide, is driving the market. Some of the other factors, including the thriving food and beverage (F&B) and sports industries, the growing popularity of on-the-go drinks, and technological advancements in product packaging, are projected to fuel the growth of the market in the upcoming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global water enhancer market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, form, application and distribution channel.
Fruit Flavored
Coffee Flavored
Tea Flavored
Others
Powder
Liquid Concentrate
Flavouring
Energy Stimulant
Functional
Supermarkets and Hypermarkets
Pharmacy and Health Stores
Convenience Stores
Online Stores
Others
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being 4c Foods Corp., Arizona Beverages USA (Hornell Brewing Co. Inc.), BareOrganics, Dyla LLC, Heartland Food Products Group, Jel Sert Company, Nestle S.A., SweetLeaf Stevia Sweetener (Wisdom Natural Brands), The Coca-Cola Company, The Kraft Heinz Company, Twinings North America Inc. and Zhou Nutrition (Nutraceutical International Corporation).