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PUBLISHER: IMARC | PRODUCT CODE: 1722437
PUBLISHER: IMARC | PRODUCT CODE: 1722437
Rich Communication Services Market Report by Communication Type, Deployment Mode, Organization Size, Application, Industry Vertical, and Region 2025-2033
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The global rich communication services (RCS) market size reached USD 2,344.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 13,161.9 Million by 2033, exhibiting a growth rate (CAGR) of 20.07% during 2025-2033.
Rich communication services (RCS) refer to a carrier-implemented text-based protocol, which is designed as an alternative for short message services (SMS) and multimedia messaging services (MMS). It enables users to create group chats, send attachments, like images and videos files, get read receipts, and have support for end-to-end encryption through smartphones. RCS offers various benefits, such as higher-targeted communication to reach consumers, security, better streaming of audio and video, one app functionality, and improved sender verification.
Rich Communication Services (RCS) Market Trends:
The widespread adoption of RCS across various industrial verticals, such as healthcare, information technology (IT), hospitality, entertainment and banking, financial services, and insurance (BFSI) sector, is one of the key factors driving the RCS market growth. In line with this, the increasing investments in the long-term evaluation (LTE) and IP multimedia subsystem (IMS) for facilitating the next generation of broadband mobile services is acting as another major growth-inducing factor. Additionally, the RCS finds extensive application in the corporate sector for peer-to-peer (P2P) messaging, marketing, campaigning, and advertising strategies, which is further contributing to the market growth. Apart from this, the strategic collaborations between the key players for advancing RCS and the implementation of universal communication protocol specification by the global system for mobile communications association (GSMA) for enabling operator service interoperability are propelling the market growth. Other factors, such as the introduction of 5G network and the integration of RCS with several technological solutions, like cloud-based, artificial intelligence (AI), voice over long-term evolution (VO-LTE), and application programming interface, to promote the next-generation messaging and chatbot interaction, are creating a positive outlook for the market across the globe.
Key Market Segmentation:
Breakup by Communication Type:
- A2P
- P2A
- P2P
Breakup by Deployment Mode:
- Cloud-based
- On-premises
Breakup by Organization Size:
- Large Enterprises
- Small and Medium-sized Enterprises
Breakup by Application:
- Rich Calls and Messaging
- Cloud Storage
- Marketing and Advertising Campaign
- Content Delivery
- Others
Breakup by Industry Vertical:
- Healthcare
- Retail and E-commerce
- BFSI
- IT and Telecom
- Travel and Tourism
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Global Message Services, Google LLC (Alphabet Inc.), Huawei Technologies Co Ltd, Mavenir plc, SK Telecom Co Ltd, Telefonaktiebolaget LM Ericsson, Telstra Corporation Limited, T-Mobile US Inc., Verizon Communications Inc., Vodafone Group PLC, and ZTE Corporation.
Key Questions Answered in This Report
- 1.What was the size of the global rich communication services (RCS) market in 2024?
- 2.What is the expected growth rate of the global rich communication services (RCS) market during 2025-2033?
- 3.What are the key factors driving the global rich communication services (RCS) market?
- 4.What has been the impact of COVID-19 on the global rich communication services (RCS) market?
- 5.What is the breakup of the global rich communication services (RCS) market based on the deployment mode?
- 6.What is the breakup of the global rich communication services (RCS) market based on the organization size?
- 7.What is the breakup of the global rich communication services (RCS) market based on application?
- 8.What are the key regions in the global rich communication services (RCS) market?
- 9.Who are the key players/companies in the global rich communication services (RCS) market?
Product Code: SR112025A5124
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Rich Communication Services (RCS) Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Communication Type
- 6.1 A2P
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 P2A
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 P2P
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
7 Market Breakup by Deployment Mode
- 7.1 Cloud-based
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 On-premises
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Organization Size
- 8.1 Large Enterprises
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Small and Medium-sized Enterprises
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Application
- 9.1 Rich Calls and Messaging
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Cloud Storage
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Marketing and Advertising Campaign
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Content Delivery
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Others
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
10 Market Breakup by Industry Vertical
- 10.1 Healthcare
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 Retail and E-commerce
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
- 10.3 BFSI
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
- 10.4 IT and Telecom
- 10.4.1 Market Trends
- 10.4.2 Market Forecast
- 10.5 Travel and Tourism
- 10.5.1 Market Trends
- 10.5.2 Market Forecast
- 10.6 Others
- 10.6.1 Market Trends
- 10.6.2 Market Forecast
11 Market Breakup by Region
- 11.1 North America
- 11.1.1 United States
- 11.1.1.1 Market Trends
- 11.1.1.2 Market Forecast
- 11.1.2 Canada
- 11.1.2.1 Market Trends
- 11.1.2.2 Market Forecast
- 11.1.1 United States
- 11.2 Asia-Pacific
- 11.2.1 China
- 11.2.1.1 Market Trends
- 11.2.1.2 Market Forecast
- 11.2.2 Japan
- 11.2.2.1 Market Trends
- 11.2.2.2 Market Forecast
- 11.2.3 India
- 11.2.3.1 Market Trends
- 11.2.3.2 Market Forecast
- 11.2.4 South Korea
- 11.2.4.1 Market Trends
- 11.2.4.2 Market Forecast
- 11.2.5 Australia
- 11.2.5.1 Market Trends
- 11.2.5.2 Market Forecast
- 11.2.6 Indonesia
- 11.2.6.1 Market Trends
- 11.2.6.2 Market Forecast
- 11.2.7 Others
- 11.2.7.1 Market Trends
- 11.2.7.2 Market Forecast
- 11.2.1 China
- 11.3 Europe
- 11.3.1 Germany
- 11.3.1.1 Market Trends
- 11.3.1.2 Market Forecast
- 11.3.2 France
- 11.3.2.1 Market Trends
- 11.3.2.2 Market Forecast
- 11.3.3 United Kingdom
- 11.3.3.1 Market Trends
- 11.3.3.2 Market Forecast
- 11.3.4 Italy
- 11.3.4.1 Market Trends
- 11.3.4.2 Market Forecast
- 11.3.5 Spain
- 11.3.5.1 Market Trends
- 11.3.5.2 Market Forecast
- 11.3.6 Russia
- 11.3.6.1 Market Trends
- 11.3.6.2 Market Forecast
- 11.3.7 Others
- 11.3.7.1 Market Trends
- 11.3.7.2 Market Forecast
- 11.3.1 Germany
- 11.4 Latin America
- 11.4.1 Brazil
- 11.4.1.1 Market Trends
- 11.4.1.2 Market Forecast
- 11.4.2 Mexico
- 11.4.2.1 Market Trends
- 11.4.2.2 Market Forecast
- 11.4.3 Others
- 11.4.3.1 Market Trends
- 11.4.3.2 Market Forecast
- 11.4.1 Brazil
- 11.5 Middle East and Africa
- 11.5.1 Market Trends
- 11.5.2 Market Breakup by Country
- 11.5.3 Market Forecast
12 SWOT Analysis
- 12.1 Overview
- 12.2 Strengths
- 12.3 Weaknesses
- 12.4 Opportunities
- 12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
- 14.1 Overview
- 14.2 Bargaining Power of Buyers
- 14.3 Bargaining Power of Suppliers
- 14.4 Degree of Competition
- 14.5 Threat of New Entrants
- 14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
- 16.1 Market Structure
- 16.2 Key Players
- 16.3 Profiles of Key Players
- 16.3.1 Global Message Services
- 16.3.1.1 Company Overview
- 16.3.1.2 Product Portfolio
- 16.3.2 Google LLC (Alphabet Inc.)
- 16.3.2.1 Company Overview
- 16.3.2.2 Product Portfolio
- 16.3.2.3 SWOT Analysis
- 16.3.3 Huawei Technologies Co Ltd
- 16.3.3.1 Company Overview
- 16.3.3.2 Product Portfolio
- 16.3.4 Mavenir plc
- 16.3.4.1 Company Overview
- 16.3.4.2 Product Portfolio
- 16.3.5 SK Telecom Co Ltd
- 16.3.5.1 Company Overview
- 16.3.5.2 Product Portfolio
- 16.3.5.3 Financials
- 16.3.5.4 SWOT Analysis
- 16.3.6 Telefonaktiebolaget LM Ericsson
- 16.3.6.1 Company Overview
- 16.3.6.2 Product Portfolio
- 16.3.6.3 Financials
- 16.3.6.4 SWOT Analysis
- 16.3.7 Telstra Corporation Limited
- 16.3.7.1 Company Overview
- 16.3.7.2 Product Portfolio
- 16.3.7.3 Financials
- 16.3.7.4 SWOT Analysis
- 16.3.8 T-Mobile US Inc.
- 16.3.8.1 Company Overview
- 16.3.8.2 Product Portfolio
- 16.3.8.3 Financials
- 16.3.8.4 SWOT Analysis
- 16.3.9 Verizon Communications Inc.
- 16.3.9.1 Company Overview
- 16.3.9.2 Product Portfolio
- 16.3.9.3 Financials
- 16.3.9.4 SWOT Analysis
- 16.3.10 Vodafone Group PLC
- 16.3.10.1 Company Overview
- 16.3.10.2 Product Portfolio
- 16.3.10.3 Financials
- 16.3.10.4 SWOT Analysis
- 16.3.11 ZTE Corporation
- 16.3.11.1 Company Overview
- 16.3.11.2 Product Portfolio
- 16.3.11.3 Financials
- 16.3.1 Global Message Services
Product Code: SR112025A5124
List of Figures
- Figure 1: Global: Rich Communication Services Market: Major Drivers and Challenges
- Figure 2: Global: Rich Communication Services Market: Sales Value (in Million USD), 2019-2024
- Figure 3: Global: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 4: Global: Rich Communication Services Market: Breakup by Communication Type (in %), 2024
- Figure 5: Global: Rich Communication Services Market: Breakup by Deployment Mode (in %), 2024
- Figure 6: Global: Rich Communication Services Market: Breakup by Organization Size (in %), 2024
- Figure 7: Global: Rich Communication Services Market: Breakup by Application (in %), 2024
- Figure 8: Global: Rich Communication Services Market: Breakup by Industry Vertical (in %), 2024
- Figure 9: Global: Rich Communication Services Market: Breakup by Region (in %), 2024
- Figure 10: Global: Rich Communication Services (A2P) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 11: Global: Rich Communication Services (A2P) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 12: Global: Rich Communication Services (P2A) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 13: Global: Rich Communication Services (P2A) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 14: Global: Rich Communication Services (P2P) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 15: Global: Rich Communication Services (P2P) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 16: Global: Rich Communication Services (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 17: Global: Rich Communication Services (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 18: Global: Rich Communication Services (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 19: Global: Rich Communication Services (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 20: Global: Rich Communication Services (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 21: Global: Rich Communication Services (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 22: Global: Rich Communication Services (Small and Medium-sized Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 23: Global: Rich Communication Services (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 24: Global: Rich Communication Services (Rich Calls and Messaging) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 25: Global: Rich Communication Services (Rich Calls and Messaging) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 26: Global: Rich Communication Services (Cloud Storage) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 27: Global: Rich Communication Services (Cloud Storage) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 28: Global: Rich Communication Services (Marketing and Advertising Campaign) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 29: Global: Rich Communication Services (Marketing and Advertising Campaign) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 30: Global: Rich Communication Services (Content Delivery) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 31: Global: Rich Communication Services (Content Delivery) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 32: Global: Rich Communication Services (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 33: Global: Rich Communication Services (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 34: Global: Rich Communication Services (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 35: Global: Rich Communication Services (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 36: Global: Rich Communication Services (Retail and E-commerce) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 37: Global: Rich Communication Services (Retail and E-commerce) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 38: Global: Rich Communication Services (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 39: Global: Rich Communication Services (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 40: Global: Rich Communication Services (IT and Telecom) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 41: Global: Rich Communication Services (IT and Telecom) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 42: Global: Rich Communication Services (Travel and Tourism) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 43: Global: Rich Communication Services (Travel and Tourism) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 44: Global: Rich Communication Services (Other Industry Verticals) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 45: Global: Rich Communication Services (Other Industry Verticals) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 46: North America: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 47: North America: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 48: United States: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 49: United States: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 50: Canada: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 51: Canada: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 52: Asia-Pacific: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 53: Asia-Pacific: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 54: China: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 55: China: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 56: Japan: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 57: Japan: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 58: India: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 59: India: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 60: South Korea: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 61: South Korea: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 62: Australia: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 63: Australia: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 64: Indonesia: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 65: Indonesia: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 66: Others: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 67: Others: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 68: Europe: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 69: Europe: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 70: Germany: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 71: Germany: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 72: France: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 73: France: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 74: United Kingdom: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 75: United Kingdom: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 76: Italy: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 77: Italy: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 78: Spain: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 79: Spain: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 80: Russia: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 81: Russia: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 82: Others: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 83: Others: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 84: Latin America: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 85: Latin America: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 86: Brazil: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 87: Brazil: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 88: Mexico: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 89: Mexico: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 90: Others: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 91: Others: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 92: Middle East and Africa: Rich Communication Services Market: Sales Value (in Million USD), 2019 & 2024
- Figure 93: Middle East and Africa: Rich Communication Services Market: Breakup by Country (in %), 2024
- Figure 94: Middle East and Africa: Rich Communication Services Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 95: Global: Rich Communication Services Industry: SWOT Analysis
- Figure 96: Global: Rich Communication Services Industry: Value Chain Analysis
- Figure 97: Global: Rich Communication Services Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Rich Communication Services Market: Key Industry Highlights, 2024 and 2033
- Table 2: Global: Rich Communication Services Market Forecast: Breakup by Communication Type (in Million USD), 2025-2033
- Table 3: Global: Rich Communication Services Market Forecast: Breakup by Deployment Mode (in Million USD), 2025-2033
- Table 4: Global: Rich Communication Services Market Forecast: Breakup by Organization Size (in Million USD), 2025-2033
- Table 5: Global: Rich Communication Services Market Forecast: Breakup by Application (in Million USD), 2025-2033
- Table 6: Global: Rich Communication Services Market Forecast: Breakup by Industry Vertical (in Million USD), 2025-2033
- Table 7: Global: Rich Communication Services Market Forecast: Breakup by Region (in Million USD), 2025-2033
- Table 8: Global: Rich Communication Services Market: Competitive Structure
- Table 9: Global: Rich Communication Services Market: Key Players
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