Japan Stevia Market Report by Extract Type (Powder, Liquid, Leaf), End Use (Beverages, Food Products, Table Top Sweeteners, Pharmaceuticals, and Others), and Region 2026-2034

Description

Japan stevia market size reached USD 45.4 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 95.4 Billion by 2034, exhibiting a growth rate (CAGR) of 8.61% during 2026-2034. The market is being driven by the growing consumer inclination towards natural sweeteners, heightened awareness of health issues associated with sugar intake, and the expanding range of uses for these products in the food and beverage sector.

Stevia is a natural and non-caloric sweetener derived from the leaves of the Stevia Rebaudiana plant, a member of the chrysanthemum family primarily found in the regions of Brazil and Paraguay. It contains various glycoside compounds, including steviolbioside, stevioside, rebaudiosides A-E, and dulcoside, rendering it roughly 200 times sweeter than regular table sugar. Stevia also boasts a rich content of antioxidant compounds such as flavonoids, quercetin, triterpenes, caffeic acid, tannins, and kaempferol. The consumption of stevia has been associated with multiple health benefits, including weight management, blood sugar level regulation, and reduction in low-density lipoprotein (LDL) cholesterol. Notably, stevia has gained significant popularity in recent years as a sugar substitute, finding wide-ranging applications in various food and beverage products, including sauces, beverages, cereals, salad dressings, pastries, carbonated drinks, and yogurts.

Japan Stevia Market Trends:

The stevia market in Japan is poised for significant growth, driven by the increasing consumer preference for healthier dietary choices and a growing emphasis on reducing sugar and calorie consumption. Stevia, as a natural and calorie-free sweetener, aligns perfectly with these evolving consumer preferences and is increasingly being utilized as a sugar replacement in a variety of food and beverage offerings. Furthermore, the rising awareness of health issues associated with high sugar intake, such as obesity and diabetes, has led to a surging demand for products containing stevia. In addition to consumer trends, regulatory bodies in many countries, including Japan, have granted approval to steviol glycosides, the sweetening compounds found in stevia, as safe food additives. This has further accelerated the adoption of stevia-based products. The versatile applications of stevia in the food and beverage industry, including its use in carbonated beverages, flavored water, and dairy products, are contributing significantly to market growth. Moreover, the industry's shift towards cleaner labels and the increasing consumer demand for natural ingredients in their products are additional factors driving the expansion of the stevia market in Japan. These factors will collectively create a positive outlook for the growth of the stevia market in the country over the forecasted period.

Japan Stevia Market Segmentation:

Extract Type Insights:

Powder
Liquid
Leaf

End Use Insights:

Beverages
Food Products
Table Top Sweeteners
Pharmaceuticals
Others

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report

1.How big is the stevia market in Japan?
2.What is the future outlook of the stevia market in Japan?
3.What are the key factors driving the Japan stevia market?

Product Code: SR112026A19538

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Stevia Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Stevia Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Stevia Market - Breakup by Extract Type

6.1 Powder
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Liquid
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Leaf
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)

7 Japan Stevia Market - Breakup by End Use

7.1 Beverages
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Food Products
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 Table Top Sweeteners,
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2020-2025)
- 7.3.3 Market Forecast (2026-2034)
7.4 Pharmaceuticals
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2020-2025)
- 7.4.3 Market Forecast (2026-2034)
7.5 Others
- 7.5.1 Historical and Current Market Trends (2020-2025)
- 7.5.2 Market Forecast (2026-2034)

8 Japan Stevia Market - Breakup by Region

8.1 Kanto Region
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Breakup by Extract Type
- 8.1.4 Market Breakup by End Use
- 8.1.5 Key Players
- 8.1.6 Market Forecast (2026-2034)
8.2 Kansai/Kinki Region
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Breakup by Extract Type
- 8.2.4 Market Breakup by End Use
- 8.2.5 Key Players
- 8.2.6 Market Forecast (2026-2034)
8.3 Central/ Chubu Region
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Breakup by Extract Type
- 8.3.4 Market Breakup by End Use
- 8.3.5 Key Players
- 8.3.6 Market Forecast (2026-2034)
8.4 Kyushu-Okinawa Region
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2020-2025)
- 8.4.3 Market Breakup by Extract Type
- 8.4.4 Market Breakup by End Use
- 8.4.5 Key Players
- 8.4.6 Market Forecast (2026-2034)
8.5 Tohoku Region
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2020-2025)
- 8.5.3 Market Breakup by Extract Type
- 8.5.4 Market Breakup by End Use
- 8.5.5 Key Players
- 8.5.6 Market Forecast (2026-2034)
8.6 Chugoku Region
- 8.6.1 Overview
- 8.6.2 Historical and Current Market Trends (2020-2025)
- 8.6.3 Market Breakup by Extract Type
- 8.6.4 Market Breakup by End Use
- 8.6.5 Key Players
- 8.6.6 Market Forecast (2026-2034)
8.7 Hokkaido Region
- 8.7.1 Overview
- 8.7.2 Historical and Current Market Trends (2020-2025)
- 8.7.3 Market Breakup by Extract Type
- 8.7.4 Market Breakup by End Use
- 8.7.5 Key Players
- 8.7.6 Market Forecast (2026-2034)
8.8 Shikoku Region
- 8.8.1 Overview
- 8.8.2 Historical and Current Market Trends (2020-2025)
- 8.8.3 Market Breakup by Extract Type
- 8.8.4 Market Breakup by End Use
- 8.8.5 Key Players
- 8.8.6 Market Forecast (2026-2034)

9 Japan Stevia Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Product Portfolio
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Product Portfolio
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Product Portfolio
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Product Portfolio
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Product Portfolio
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Stevia Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis