Stevia Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025

Description

Persistence Market Research has recently released a comprehensive report on the global Stevia Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report offers a detailed understanding of the market landscape, helping stakeholders make well-informed decisions.

Key Insights:

Stevia Market Size (2025E): US$ 773.6 Mn
Projected Market Value (2032F): US$ 1,387.1 Mn
Global Market Growth Rate (CAGR 2025 to 2032): 8.7%

Stevia Market - Report Scope:

The stevia market comprises a wide range of natural sweeteners extracted from the Stevia rebaudiana plant, widely used across food, beverage, and dietary supplement industries. Stevia is valued for its zero-calorie content and suitability for diabetic and health-conscious consumers. The growing demand for clean-label and sugar-free products has positioned stevia as a popular alternative to artificial sweeteners. Rising health awareness, regulatory approvals, and increasing preference for plant-based ingredients are key trends shaping market growth.

Market Growth Drivers:

The global stevia market is witnessing robust growth due to the increasing consumer preference for natural and low-calorie sweeteners. The rising incidence of obesity, diabetes, and other lifestyle-related diseases is pushing consumers toward healthier alternatives, driving demand for stevia in beverages, confectioneries, and dietary supplements. Additionally, growing awareness of clean-label and plant-based ingredients is prompting manufacturers to reformulate products using stevia. Favorable government regulations and initiatives to reduce sugar intake are further encouraging its adoption in the food and beverage industry.

Market Restraints:

Despite growing interest, the stevia market faces several challenges that could hinder its growth trajectory. The high cost of stevia compared to conventional sugar limits its application, particularly in cost-sensitive markets. Additionally, certain aftertaste and flavor issues associated with stevia formulations can affect consumer acceptance. Limited awareness in emerging regions and inconsistencies in product quality also pose challenges for market expansion. The dependency on crop yields and climatic conditions for stevia leaf production can impact supply stability and pricing.

Market Opportunities:

The stevia market presents substantial growth opportunities through innovations in stevia extraction and formulation techniques to improve taste and functionality. Expanding applications in bakery, dairy, and processed food categories are expected to open new revenue streams. Growth in the nutraceutical and dietary supplement segments, along with increasing demand for sugar alternatives in emerging economies, adds to the market's potential. Strategic partnerships with food manufacturers, investments in R&D, and entry into untapped regions offer promising prospects for stevia producers.

Key Questions Answered in the Report:

What are the primary factors driving the global stevia market's growth?
Which regions and market segments are experiencing the highest demand for stevia?
How are clean-label trends and health awareness influencing market dynamics?
Who are the key players in the stevia market, and what strategies are they adopting to stay competitive?
What are the emerging trends and future projections for the global stevia market?

Competitive Intelligence and Business Strategy:

Leading companies in the global stevia market, such as Cargill, ADM, GLG Life Tech Corporation, Tate & Lyle, and Ingredion, are focused on product innovation and strategic partnerships to strengthen their market position. These companies are investing in advanced stevia extraction technologies and expanding their clean-label portfolios to meet consumer demand. Collaborations with food and beverage manufacturers and diversification into high-growth regions are central to their growth strategies. Emphasis on taste improvement, cost efficiency, and sustainable sourcing practices further supports their competitive edge.

Companies Covered in This Report:

Cargill, Incorporated
GLG Life Tech Corporation
ADM
Pyure Brands LLC
Layn Natural Ingredients
HOWTIAN
Tate & Lyle
Ingredion
Sunwin Stevia International, Inc.
Heartland Consumer Products LLC
The Truvia Company, LLC
Whole Earth

Market Segmentation

By Form:

Powder
Liquid
Dried Leaves

By Nature:

Organic
Conventional

By End-use:

Food & Beverage
Bakery & Confectionery
Dairy Products
Beverages
Dietary Supplements
Household/Retail
Others

By Distribution Channel:

By Region:

North America
Europe
East Asia
South Asia and Oceania
Latin America
Middle East and Africa

Product Code: PMRREP3834

1. Executive Summary

1.1. Global Stevia Market Snapshot, 2025 and 2032
1.2. Market Opportunity Assessment, 2025-2032, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. COVID-19 Impact Analysis
2.4. Forecast Factors - Relevance and Impact

3. Value Added Insights

3.1. Value Chain Analysis
3.2. Key Market Players
3.3. Regulatory Landscape
3.4. PESTLE Analysis
3.5. Porter's Five Force Analysis

4. Trade Statistics (HS code: 29389090)

4.1. Top 10 Importing Countries
4.2. Top 10 Exporting Countries

5. Price Trend Analysis, 2019-2032

5.1. Pricing Analysis, By Form
5.2. Key Factors Impacting Product Prices

6. Global Stevia Market Outlook

6.1. Key Highlights
- 6.1.1. Market Volume (Tons) Projections
- 6.1.2. Market Size (US$ Mn) and Y-o-Y Growth
- 6.1.3. Absolute $ Opportunity
6.2. Market Size (US$ Mn) Analysis and Forecast
- 6.2.1. Historical Market Size (US$ Mn) Analysis, 2019-2024
- 6.2.2. Market Size (US$ Mn) Analysis and Forecast, 2025-2032
6.3. Global Stevia Market Outlook: Form
- 6.3.1. Historical Market Size (US$ Mn) and Volume (Tons) Analysis, By Form, 2019-2024
- 6.3.2. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Form, 2025-2032
  - 6.3.2.1. Powder
  - 6.3.2.2. Liquid
  - 6.3.2.3. Dried leaves
- 6.3.3. Market Attractiveness Analysis: Form
6.4. Global Stevia Market Outlook: Nature
- 6.4.1. Historical Market Size (US$ Mn) and Volume (Tons) Analysis, By Nature, 2019-2024
- 6.4.2. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Nature, 2025-2032
  - 6.4.2.1. Organic
  - 6.4.2.2. Conventional
- 6.4.3. Market Attractiveness Analysis: Nature
6.5. Global Stevia Market Outlook: End Use
- 6.5.1. Historical Market Size (US$ Mn) and Volume (Tons) Analysis, By End Use, 2019-2024
- 6.5.2. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By End Use, 2025-2032
  - 6.5.2.1. Food & Beverage
    - 6.5.2.1.1. Bakery & Confectionery
    - 6.5.2.1.2. Dairy Products
    - 6.5.2.1.3. Beverages
    - 6.5.2.1.4. Others
  - 6.5.2.2. Dietary Supplements
  - 6.5.2.3. Household/Retail
  - 6.5.2.4. Others
- 6.5.3. Market Attractiveness Analysis: End Use
6.6. Global Stevia Market Outlook: Distribution Channel
- 6.6.1. Historical Market Size (US$ Mn) and Volume (Tons) Analysis, By Distribution Channel, 2019-2024
- 6.6.2. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Distribution Channel, 2025-2032
  - 6.6.2.1. B2B
  - 6.6.2.2. B2C
    - 6.6.2.2.1. Hypermarkets/Supermarkets
    - 6.6.2.2.2. Drug store & Pharmacies
    - 6.6.2.2.3. Specialty Stores
    - 6.6.2.2.4. Online Retail
    - 6.6.2.2.5. Others
- 6.6.3. Market Attractiveness Analysis: Distribution Channel

7. Global Stevia Market Outlook: Region

7.1. Historical Market Size (US$ Mn) and Volume (Tons) Analysis, By Region, 2019-2024
7.2. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Region, 2025-2032
- 7.2.1. North America
- 7.2.2. Latin America
- 7.2.3. Europe
- 7.2.4. East Asia
- 7.2.5. South Asia and Oceania
- 7.2.6. Middle East & Africa
7.3. Market Attractiveness Analysis: Region

8. North America Stevia Market Outlook

8.1. Historical Market Size (US$ Mn) and Volume (Tons) Analysis, By Market, 2019-2024
- 8.1.1. By Country
- 8.1.2. By Form
- 8.1.3. By Nature
- 8.1.4. By End Use
- 8.1.5. By Distribution Channel
8.2. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Country, 2025-2032
- 8.2.1. U.S.
- 8.2.2. Canada
8.3. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Form, 2025-2032
- 8.3.1. Powder
- 8.3.2. Liquid
- 8.3.3. Dried leaves
8.4. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Nature, 2025-2032
- 8.4.1. Organic
- 8.4.2. Conventional
8.5. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By End Use, 2025-2032
- 8.5.1. Food & Beverage
  - 8.5.1.1. Bakery & Confectionery
  - 8.5.1.2. Dairy Products
  - 8.5.1.3. Beverages
  - 8.5.1.4. Others
- 8.5.2. Dietary Supplements
- 8.5.3. Household/Retail
- 8.5.4. Others
8.6. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Distribution Channel, 2025-2032
- 8.6.1. B2B
- 8.6.2. B2C
  - 8.6.2.1. Hypermarkets/Supermarkets
  - 8.6.2.2. Drug store & Pharmacies
  - 8.6.2.3. Specialty Stores
  - 8.6.2.4. Online Retail
  - 8.6.2.5. Others
8.7. Market Attractiveness Analysis

9. Europe Stevia Market Outlook

9.1. Historical Market Size (US$ Mn) and Volume (Tons) Analysis, By Market, 2019-2024
- 9.1.1. By Country
- 9.1.2. By Form
- 9.1.3. By Nature
- 9.1.4. By End Use
- 9.1.5. By Distribution Channel
9.2. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Country, 2025-2032
- 9.2.1. Germany
- 9.2.2. France
- 9.2.3. U.K.
- 9.2.4. Italy
- 9.2.5. Spain
- 9.2.6. Russia
- 9.2.7. Rest of Europe
9.3. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Form, 2025-2032
- 9.3.1. Powder
- 9.3.2. Liquid
- 9.3.3. Dried leaves
9.4. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Nature, 2025-2032
- 9.4.1. Organic
- 9.4.2. Conventional
9.5. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By End Use, 2025-2032
- 9.5.1. Food & Beverage
  - 9.5.1.1. Bakery & Confectionery
  - 9.5.1.2. Dairy Products
  - 9.5.1.3. Beverages
  - 9.5.1.4. Others
- 9.5.2. Dietary Supplements
- 9.5.3. Household/Retail
- 9.5.4. Others
9.6. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Distribution Channel, 2025-2032
- 9.6.1. B2B
- 9.6.2. B2C
  - 9.6.2.1. Hypermarkets/Supermarkets
  - 9.6.2.2. Drug store & Pharmacies
  - 9.6.2.3. Specialty Stores
  - 9.6.2.4. Online Retail
  - 9.6.2.5. Others
9.7. Market Attractiveness Analysis

10. East Asia Stevia Market Outlook

10.1. Historical Market Size (US$ Mn) and Volume (Tons) Analysis, By Market, 2019-2024
- 10.1.1. By Country
- 10.1.2. By Form
- 10.1.3. By Nature
- 10.1.4. By End Use
- 10.1.5. By Distribution Channel
10.2. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Country, 2025-2032
- 10.2.1. China
- 10.2.2. Japan
- 10.2.3. South Korea
10.3. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Form, 2025-2032
- 10.3.1. Powder
- 10.3.2. Liquid
- 10.3.3. Dried leaves
10.4. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Nature, 2025-2032
- 10.4.1. Organic
- 10.4.2. Conventional
10.5. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By End Use, 2025-2032
- 10.5.1. Food & Beverage
  - 10.5.1.1. Bakery & Confectionery
  - 10.5.1.2. Dairy Products
  - 10.5.1.3. Beverages
  - 10.5.1.4. Others
- 10.5.2. Dietary Supplements
- 10.5.3. Household/Retail
- 10.5.4. Others
10.6. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Distribution Channel, 2025-2032
- 10.6.1. B2B
- 10.6.2. B2C
  - 10.6.2.1. Hypermarkets/Supermarkets
  - 10.6.2.2. Drug store & Pharmacies
  - 10.6.2.3. Specialty Stores
  - 10.6.2.4. Online Retail
  - 10.6.2.5. Others
10.7. Market Attractiveness Analysis

11. South Asia & Oceania Stevia Market Outlook

11.1. Historical Market Size (US$ Mn) and Volume (Tons) Analysis, By Market, 2019-2024
- 11.1.1. By Country
- 11.1.2. By Form
- 11.1.3. By Nature
- 11.1.4. By End Use
- 11.1.5. By Distribution Channel
11.2. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Country, 2025-2032
- 11.2.1. India
- 11.2.2. Indonesia
- 11.2.3. Thailand
- 11.2.4. Singapore
- 11.2.5. ANZ
- 11.2.6. Rest of South Asia & Oceania
11.3. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Form, 2025-2032
- 11.3.1. Powder
- 11.3.2. Liquid
- 11.3.3. Dried leaves
11.4. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Nature, 2025-2032
- 11.4.1. Organic
- 11.4.2. Conventional
11.5. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By End Use, 2025-2032
- 11.5.1. Food & Beverage
  - 11.5.1.1. Bakery & Confectionery
  - 11.5.1.2. Dairy Products
  - 11.5.1.3. Beverages
  - 11.5.1.4. Others
- 11.5.2. Dietary Supplements
- 11.5.3. Household/Retail
- 11.5.4. Others
11.6. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Distribution Channel, 2025-2032
- 11.6.1. B2B
- 11.6.2. B2C
  - 11.6.2.1. Hypermarkets/Supermarkets
  - 11.6.2.2. Drug store & Pharmacies
  - 11.6.2.3. Specialty Stores
  - 11.6.2.4. Online Retail
  - 11.6.2.5. Others
11.7. Market Attractiveness Analysis

12. Latin America Stevia Market Outlook

12.1. Historical Market Size (US$ Mn) and Volume (Tons) Analysis, By Market, 2019-2024
- 12.1.1. By Country
- 12.1.2. By Form
- 12.1.3. By Nature
- 12.1.4. By End Use
- 12.1.5. By Distribution Channel
12.2. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Country, 2025-2032
- 12.2.1. Brazil
- 12.2.2. Mexico
- 12.2.3. Rest of Latin America
12.3. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Form, 2025-2032
- 12.3.1. Powder
- 12.3.2. Liquid
- 12.3.3. Dried leaves
12.4. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Nature, 2025-2032
- 12.4.1. Organic
- 12.4.2. Conventional
12.5. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By End Use, 2025-2032
- 12.5.1. Food & Beverage
  - 12.5.1.1. Bakery & Confectionery
  - 12.5.1.2. Dairy Products
  - 12.5.1.3. Beverages
  - 12.5.1.4. Others
- 12.5.2. Dietary Supplements
- 12.5.3. Household/Retail
- 12.5.4. Others
12.6. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Distribution Channel, 2025-2032
- 12.6.1. B2B
- 12.6.2. B2C
  - 12.6.2.1. Hypermarkets/Supermarkets
  - 12.6.2.2. Drug store & Pharmacies
  - 12.6.2.3. Specialty Stores
  - 12.6.2.4. Online Retail
  - 12.6.2.5. Others
12.7. Market Attractiveness Analysis

13. Middle East & Africa Stevia Market Outlook

13.1. Historical Market Size (US$ Mn) and Volume (Tons) Analysis, By Market, 2019-2024
- 13.1.1. By Country
- 13.1.2. By Form
- 13.1.3. By Nature
- 13.1.4. By End Use
- 13.1.5. By Distribution Channel
13.2. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Country, 2025-2032
- 13.2.1. GCC Countries
- 13.2.2. Egypt
- 13.2.3. South Africa
- 13.2.4. Northern Africa
- 13.2.5. Rest of Middle East & Africa
13.3. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Form, 2025-2032
- 13.3.1. Powder
- 13.3.2. Liquid
- 13.3.3. Dried leaves
13.4. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Nature, 2025-2032
- 13.4.1. Organic
- 13.4.2. Conventional
13.5. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By End Use, 2025-2032
- 13.5.1. Food & Beverage
  - 13.5.1.1. Bakery & Confectionery
  - 13.5.1.2. Dairy Products
  - 13.5.1.3. Beverages
  - 13.5.1.4. Others
- 13.5.2. Dietary Supplements
- 13.5.3. Household/Retail
- 13.5.4. Others
13.6. Market Size (US$ Mn) and Volume (Tons) Analysis and Forecast, By Distribution Channel, 2025-2032
- 13.6.1. B2B
- 13.6.2. B2C
  - 13.6.2.1. Hypermarkets/Supermarkets
  - 13.6.2.2. Drug store & Pharmacies
  - 13.6.2.3. Specialty Stores
  - 13.6.2.4. Online Retail
  - 13.6.2.5. Others
13.7. Market Attractiveness Analysis

14. Competition Landscape

14.1. Market Share Analysis, 2024
14.2. Market Structure
- 14.2.1. Competition Intensity Mapping By Market
- 14.2.2. Competition Dashboard
14.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 14.3.1. Cargill, Incorporated
  - 14.3.1.1. Overview
  - 14.3.1.2. Segments and Form/Nature
  - 14.3.1.3. Key Financials
  - 14.3.1.4. Market Developments
  - 14.3.1.5. Market Strategy
- 14.3.2. GLG Life Tech Corporation
- 14.3.3. ADM
- 14.3.4. Pyure Brands LLC
- 14.3.5. Layn Natural Ingredients
- 14.3.6. HOWTIAN
- 14.3.7. Tate & Lyle
- 14.3.8. Ingredion
- 14.3.9. Sunwin Stevia International, Inc.
- 14.3.10. Heartland Consumer Products LLC
- 14.3.11. The Truvia Company, LLC
- 14.3.12. Whole Earth
- 14.3.13. GL Stevia
- 14.3.14. Morita Kagaku Kogyo Co., Ltd
- 14.3.15. Others

15. Appendix

15.1. Research Methodology
15.2. Research Assumptions
15.3. Acronyms and Abbreviations

Stevia Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032