Japan Hair Growth Products Market Size, Share, Trends and Forecast by Product Type, Gender, Age Group, Distribution Channel, and Region, 2026-2034

Description

The Japan hair growth products market size reached USD 544.7 Million in 2025 . Looking forward, IMARC Group expects the market to reach USD 799.0 Million by 2034, exhibiting a growth rate (CAGR) of 4.35 % during 2026-2034 . The rising hair loss concerns, aging population, increased beauty consciousness, expanding male grooming segment, and growing demand for natural, clinically approved products continual product innovation, aggressive marketing strategies, and online retail expansion, are some of the key factors augmenting the Japan hair growth products market share.

JAPAN HAIR GROWTH PRODUCTS MARKET TRENDS:

Increased Demand for Scalp-Focused and Clinically Validated Formulations

The growing consumer preference for scalp-focused and clinically backed formulations is positively impacting the Japan hair growth products market outlook. According to an industry report, approximately 1.45% to 2.18% of the Japanese population is affected by alopecia areata. This rising prevalence, combined with growing consumer awareness about the essential role of scalp health in managing hair loss and encouraging hair regrowth, is significantly influencing purchasing behavior. As a result, products that target specific scalp conditions, such as excess sebum production, inflammation, poor microcirculation, and follicular stress, are gaining traction, particularly those incorporating active pharmaceutical ingredients like minoxidil, adenosine, and hinokitiol. Additionally, botanical extracts supported by empirical evidence are preferred over traditional cosmetic ingredients. Also, dermatologist-endorsed solutions, often aligned with clinical research and safety assessments, emerge as a credible segment, reflecting consumer demand for proven efficacy. The presence of hybrid offerings at the intersection of cosmetics and pharmaceuticals, particularly from domestic cosmeceutical brands and healthcare companies, is contributing to this trend. Apart from this, marketing strategies that highlight clinical validation, medical-grade standards, and minimal side effects are proving highly effective, especially among middle-aged and aging populations concerned about early-stage hair thinning and scalp sensitivity.

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Expansion of Male-Oriented and Gender-Neutral Hair Growth Solutions

The increasing focus on male-specific and gender-neutral product categories is providing a boost to Japan hair growth products market growth. Historically dominated by female-oriented solutions, the market is rapidly expanding to accommodate the rising demand from male consumers who are increasingly concerned with hair thinning, receding hairlines, and androgenetic alopecia. The shift is supported by evolving societal attitudes toward male grooming, with increased acceptability and encouragement for self-care practices among men. In response, manufacturers are introducing male-targeted formulations containing ingredients such as caffeine, saw palmetto, and DHT inhibitors designed to address hormone-related hair loss. For example, on June 16, 2024, Kao Corporation announced the launch of Success RESIL, a premium men's hair care line inspired by the skinification trend, featuring a shampoo and conditioner formulated with plant-derived amino acids in silicone-free compositions. These products are designed to cleanse and nourish the hair, promoting a healthy, voluminous appearance by removing excess sebum and enveloping hair strands with an elastic coating for enhanced suppleness and elasticity. This initiative aligns with Kao's strategy to strengthen its presence in the men's hair care segment. The availability of such offerings through e-commerce, pharmacies, and convenience stores provides consumers with discretion and ease of access, which are critical for personal care categories. In line with this, transparency in ingredient sourcing and performance claims further enhances credibility and consumer trust in this expanding segment.

JAPAN HAIR GROWTH PRODUCTS MARKET SEGMENTATION:

Product Type Insights:

Shampoos and Conditioners
Serums
Oils
Supplements and Vitamins
Others
Shampoos and Conditioners
Serums
Oils
Supplements and Vitamins
Others

Gender Insights:

Men
Women
Men
Women

Age Group Insights:

Under 35
35 to 50
Above 50
Under 35
35 to 50
Above 50

Distribution Channel Insights:

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Online
Offline
Online
Offline

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

KEY QUESTIONS ANSWERED IN THIS REPORT
How has the Japan hair growth products market performed so far and how will it perform in the coming years?
What is the breakup of the Japan hair growth products market on the basis of product type?
What is the breakup of the Japan hair growth products market on the basis of gender?
What is the breakup of the Japan hair growth products market on the basis of age group?
What is the breakup of the Japan hair growth products market on the basis of distribution channel?
What is the breakup of the Japan hair growth products market on the basis of region?
What are the various stages in the value chain of the Japan hair growth products market?
What are the key driving factors and challenges in the Japan hair growth products market?
What is the structure of the Japan hair growth products market and who are the key players?
What is the degree of competition in the Japan hair growth products market?

Product Code: SR112026A32199

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Hair Growth Products Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Hair Growth Products Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Hair Growth Products Market - Breakup by Product Type

6.1 Shampoos and Conditioners
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Serums
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Oils
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)
6.4 Supplements and Vitamins
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2020-2025)
- 6.4.3 Market Forecast (2026-2034)
6.5 Others
- 6.5.1 Historical and Current Market Trends (2020-2025)
- 6.5.2 Market Forecast (2026-2034)

7 Japan Hair Growth Products Market - Breakup by Gender

7.1 Men
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Women
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)

8 Japan Hair Growth Products Market - Breakup by Age Group

8.1 Under 35
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 35 to 50
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)
8.3 Above 50
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Forecast (2026-2034)

9 Japan Hair Growth Products Market - Breakup by Distribution Channel

9.1 Online
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Forecast (2026-2034)
9.2 Offline
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Forecast (2026-2034)

10 Japan Hair Growth Products Market - Breakup by Region

10.1 Kanto Region
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2020-2025)
- 10.1.3 Market Breakup by Product Type
- 10.1.4 Market Breakup by Gender
- 10.1.5 Market Breakup by Age Group
- 10.1.6 Market Breakup by Distribution Channel
- 10.1.7 Key Players
- 10.1.8 Market Forecast (2026-2034)
10.2 Kansai/Kinki Region
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2020-2025)
- 10.2.3 Market Breakup by Product Type
- 10.2.4 Market Breakup by Gender
- 10.2.5 Market Breakup by Age Group
- 10.2.6 Market Breakup by Distribution Channel
- 10.2.7 Key Players
- 10.2.8 Market Forecast (2026-2034)
10.3 Central/ Chubu Region
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2020-2025)
- 10.3.3 Market Breakup by Product Type
- 10.3.4 Market Breakup by Gender
- 10.3.5 Market Breakup by Age Group
- 10.3.6 Market Breakup by Distribution Channel
- 10.3.7 Key Players
- 10.3.8 Market Forecast (2026-2034)
10.4 Kyushu-Okinawa Region
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2020-2025)
- 10.4.3 Market Breakup by Product Type
- 10.4.4 Market Breakup by Gender
- 10.4.5 Market Breakup by Age Group
- 10.4.6 Market Breakup by Distribution Channel
- 10.4.7 Key Players
- 10.4.8 Market Forecast (2026-2034)
10.5 Tohoku Region
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2020-2025)
- 10.5.3 Market Breakup by Product Type
- 10.5.4 Market Breakup by Gender
- 10.5.5 Market Breakup by Age Group
- 10.5.6 Market Breakup by Distribution Channel
- 10.5.7 Key Players
- 10.5.8 Market Forecast (2026-2034)
10.6 Chugoku Region
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2020-2025)
- 10.6.3 Market Breakup by Product Type
- 10.6.4 Market Breakup by Gender
- 10.6.5 Market Breakup by Age Group
- 10.6.6 Market Breakup by Distribution Channel
- 10.6.7 Key Players
- 10.6.8 Market Forecast (2026-2034)
10.7 Hokkaido Region
- 10.7.1 Overview
- 10.7.2 Historical and Current Market Trends (2020-2025)
- 10.7.3 Market Breakup by Product Type
- 10.7.4 Market Breakup by Gender
- 10.7.5 Market Breakup by Age Group
- 10.7.6 Market Breakup by Distribution Channel
- 10.7.7 Key Players
- 10.7.8 Market Forecast (2026-2034)
10.8 Shikoku Region
- 10.8.1 Overview
- 10.8.2 Historical and Current Market Trends (2020-2025)
- 10.8.3 Market Breakup by Product Type
- 10.8.4 Market Breakup by Gender
- 10.8.5 Market Breakup by Age Group
- 10.8.6 Market Breakup by Distribution Channel
- 10.8.7 Key Players
- 10.8.8 Market Forecast (2026-2034)

11 Japan Hair Growth Products Market - Competitive Landscape

11.1 Overview
11.2 Market Structure
11.3 Market Player Positioning
11.4 Top Winning Strategies
11.5 Competitive Dashboard
11.6 Company Evaluation Quadrant

12 Profiles of Key Players

12.1 Company A
- 12.1.1 Business Overview
- 12.1.2 Products Offered
- 12.1.3 Business Strategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
12.2 Company B
- 12.2.1 Business Overview
- 12.2.2 Products Offered
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
12.3 Company C
- 12.3.1 Business Overview
- 12.3.2 Products Offered
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
12.4 Company D
- 12.4.1 Business Overview
- 12.4.2 Products Offered
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
12.5 Company E
- 12.5.1 Business Overview
- 12.5.2 Products Offered
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events

13 Japan Hair Growth Products Market - Industry Analysis

13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
13.3 Value Chain Analysis