Hair Care Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Shampoo, Colorant, Conditioner, Hair Oil, Hair Gel & Wax, Others ), By Distribution Channel, By Region, By Competition, 2020-2030F

Description

The Global Hair Care Market, valued at USD 46.87 Billion in 2024, is projected to experience a CAGR of 4.36% to reach USD 60.54 Billion by 2030. Hair care products encompass a diverse range of formulations designed to cleanse, condition, style, and treat hair and scalp concerns. The market's robust expansion is primarily driven by increasing global disposable incomes, a heightened consumer awareness regarding hair and scalp health, and rising demand for specialized solutions tailored to various hair types and conditions.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 46.87 Billion
Market Size 2030	USD 60.54 Billion
CAGR 2025-2030	4.36%
Fastest Growing Segment	Online
Largest Market	Asia Pacific

Key Market Drivers

The increasing consumer awareness of hair health and scalp care represents a significant driver within the global hair care market. Consumers are increasingly informed about ingredient impact and routines for overall hair vitality, moving beyond superficial aesthetics to seek products addressing underlying scalp conditions and long-term hair wellness. This evolving mindset has spurred demand for specialized solutions, including scalp treatments, serums, and targeted formulations. Manufacturers are responding with innovations featuring active ingredients and dermatologically tested products. For example, according to Unilever's Q1 2024 results, reported in April 2024, the Dove hair brand achieved high-single digit growth, notably boosted by its Scalp+ Hair Therapy range, clinically proven for optimal scalp health and hair density. This demonstrates a clear market response to heightened consumer education and demand for functional hair care.

Key Market Challenges

The global hair care market faces a significant challenge due to intense competition. The multitude of brands offering similar products fosters an environment of considerable pricing pressures, which restricts revenue generation. This widespread availability of comparable solutions also makes it difficult for companies to establish and maintain distinct product differentiation, diminishing consumer perception of unique value.

Such market dynamics directly hamper the overall expansion of the global hair care sector. When profitability is constrained by competitive pricing and the need for heavy marketing to stand out, businesses have less capital available for reinvestment in research and development, innovative product formulations, or market entry into new geographical regions.

Key Market Trends

This trend emphasizes products free from specific synthetic ingredients, prioritizing transparency in sourcing and the inclusion of plant-derived or ethically procured components. Such a shift is evident in recent industry developments, as Henkel, in February 2024, introduced its new got2b Color Remix line featuring a vegan formula, zero silicones, and a fully recyclable aluminum color cream tube, directly addressing consumer preferences for cleaner and more sustainable options. This focus demonstrates a broader consumer commitment to health, wellness, and environmental responsibility, which increasingly impacts purchasing decisions beyond product efficacy alone.

Key Market Players

Shiseido Company, Limited
Johnson & Johnson Services, Inc.
Unilever
Amway Corp.
Oriflame Cosmetics AG
Procter & Gamble Co.
L'Oreal SA
Revlon Inc.
Kao Corporation
Beiersdorf AG

Report Scope:

In this report, the Global Hair Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Care Market, By Type:

Shampoo
Colorant
Conditioner
Hair Oil
Hair Gel & Wax
Others

Hair Care Market, By Distribution Channel:

Supermarket/Hypermarket
Grocery/Department Store
Specialty Store
Online
Salon/Parlor
Others

Hair Care Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Care Market.

Available Customizations:

Global Hair Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Hair Care Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Shampoo, Colorant, Conditioner, Hair Oil, Hair Gel & Wax, Others)
- 5.2.2. By Distribution Channel (Supermarket/Hypermarket, Grocery/Department Store, Specialty Store, Online, Salon/Parlor, Others)
- 5.2.3. By Region
- 5.2.4. By Company (2024)
5.3. Market Map

6. North America Hair Care Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Distribution Channel
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Hair Care Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By Distribution Channel
- 6.3.2. Canada Hair Care Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By Distribution Channel
- 6.3.3. Mexico Hair Care Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By Distribution Channel

7. Europe Hair Care Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Distribution Channel
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Hair Care Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By Distribution Channel
- 7.3.2. France Hair Care Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By Distribution Channel
- 7.3.3. United Kingdom Hair Care Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By Distribution Channel
- 7.3.4. Italy Hair Care Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By Distribution Channel
- 7.3.5. Spain Hair Care Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Hair Care Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Distribution Channel
- 8.2.3. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Hair Care Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By Distribution Channel
- 8.3.2. India Hair Care Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By Distribution Channel
- 8.3.3. Japan Hair Care Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By Distribution Channel
- 8.3.4. South Korea Hair Care Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By Distribution Channel
- 8.3.5. Australia Hair Care Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Hair Care Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Distribution Channel
- 9.2.3. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Hair Care Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By Distribution Channel
- 9.3.2. UAE Hair Care Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By Distribution Channel
- 9.3.3. South Africa Hair Care Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By Distribution Channel

10. South America Hair Care Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Distribution Channel
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Hair Care Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By Distribution Channel
- 10.3.2. Colombia Hair Care Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By Distribution Channel
- 10.3.3. Argentina Hair Care Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Hair Care Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Shiseido Company, Limited
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Johnson & Johnson Services, Inc.
15.3. Unilever
15.4. Amway Corp.
15.5. Oriflame Cosmetics AG
15.6. Procter & Gamble Co.
15.7. L'Oreal SA
15.8. Revlon Inc.
15.9. Kao Corporation
15.10. Beiersdorf AG