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Market Research Report
Frozen Pizza Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025 |
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Published by | IMARC Services Private Limited | Product code | 945306 | ||||
Published | Content info | 109 Pages Delivery time: 2-3 business days |
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Frozen Pizza Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025 | ||
Published: June 18, 2020 | Content info: 109 Pages |
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The global frozen pizza market grew at a CAGR of around 7% during 2014-2019. Frozen pizza is a half-baked pizza that is prepared using yeasted flatbread dough and stored for later consumption. It is usually topped with different kinds of cheese, sauces and meats such as ham and chicken. Once prepared, frozen pizzas are preserved at very low temperatures, i.e., flash-frozen to lock-in their nutritional value and taste. In comparison to freshly baked pizzas, frozen pizzas need to be cooked further before consumption. They also have a longer shelf life, are economical and assist in reducing the overall wastage of food.
Increasing urbanization and growing demand for convenience food products are the key factors driving the growth of the market. Due to changing lifestyles, dietary patterns and hectic schedules, consumers are increasingly opting for easy to cook and ready-to-eat meal options. This trend, coupled with the increasing working population, is favoring the growth of the market. Additionally, growing health consciousness amongst consumers has led to the launch of gluten- and dairy-free product variants, which are gaining rapid popularity among consumers. Innovative toppings, organic ingredients, and vegan options are also contributing to the extensive demand for frozen pizzas. Some of the other factors such as a rapid increase in the number of retail outlets and Quick Serving Restaurants (QSRs), along with the utilization of advanced technologies for production, storage and supply of the products for minimal wastage of food and resources is also driving the market further. Looking forward, IMARC Group expects the global frozen pizza market to continue its moderate growth during the next five years.
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