Air Freshener Market in India 2024-2028

The air freshener market in India is forecasted to grow by USD 111.23 mn during 2023-2028, accelerating at a CAGR of 7.33% during the forecast period. The report on the air freshener market in India provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by new product launches, growth in online sales, and increase in demand for flourishing fragrance.

Market Scope
Base Year	2023
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	6.65%
CAGR	7.33%
Incremental Value	$111.23mn

Technavio's air freshener market in India is segmented as below:

By Application

Automotive
Home
Bathroom

By End-user

Individual users
Enterprise users

By Type

Spray
Liquid
Gel
Electric
Others

By Geographical Landscape

APAC

This study identifies the growing prominence of digital media platforms as one of the prime reasons driving the air freshener market in India growth during the next few years. Also, rising popularity of essential oils in air fresheners and customized fragrance will lead to sizable demand in the market.

The report on the air freshener market in India covers the following areas:

Air freshener market in India sizing
Air freshener market in India forecast
Air freshener market in India industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading air freshener market in India vendors that include ABC Compounding Co. Inc., Air Delights Inc., Church and Dwight Co. Inc., Dabur India Ltd., Godrej and Boyce Manufacturing Co. Ltd., Newell Brands Inc., Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., The Procter and Gamble Co., Vanesa Care Pvt. Ltd., Airpro, Aromate Industries Co. Ltd., Beaumont Products Inc., BODYONE, Enviroscent Inc., Fleur De Fragrances, House of Mangalam, JCK GLOBAL SPRAY TECH Pvt. Ltd., CAR-FRESHNER Corp., MidasCare Pharmaceuticals Pvt. Ltd., MINISO Group Holding Ltd., Pure Source India, Ra Lifecare Pvt. Ltd., and Kobayashi Pharmaceutical Co. Ltd.. Also, the air freshener market in India analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR71526

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Country Market Characteristics
Exhibit 04: Executive Summary - Chart on Market Segmentation by Application
Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
Exhibit 07: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 08: Parent market
Exhibit 09: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 10: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 11: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 12: Chart on India - Market size and forecast 2023-2028 ($ million)
Exhibit 13: Data Table on India - Market size and forecast 2023-2028 ($ million)
Exhibit 14: Chart on India: Year-over-year growth 2023-2028 (%)
Exhibit 15: Data Table on India: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Air freshener market in india 2018 - 2022
Exhibit 16: Historic Market Size - Data Table on air freshener market in india 2018 - 2022 ($ million)
4.2 Application Segment Analysis 2018 - 2022
Exhibit 17: Historic Market Size - Application Segment 2018 - 2022 ($ million)
4.3 End-user Segment Analysis 2018 - 2022
Exhibit 18: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
4.4 Type Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Type Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 21: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 23: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 24: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 25: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

6.1 Market segments
Exhibit 27: Chart on Application - Market share 2023-2028 (%)
Exhibit 28: Data Table on Application - Market share 2023-2028 (%)
6.2 Comparison by Application
Exhibit 29: Chart on Comparison by Application
Exhibit 30: Data Table on Comparison by Application
6.3 Automotive - Market size and forecast 2023-2028
Exhibit 31: Chart on Automotive - Market size and forecast 2023-2028 ($ million)
Exhibit 32: Data Table on Automotive - Market size and forecast 2023-2028 ($ million)
Exhibit 33: Chart on Automotive - Year-over-year growth 2023-2028 (%)
Exhibit 34: Data Table on Automotive - Year-over-year growth 2023-2028 (%)
6.4 Home - Market size and forecast 2023-2028
Exhibit 35: Chart on Home - Market size and forecast 2023-2028 ($ million)
Exhibit 36: Data Table on Home - Market size and forecast 2023-2028 ($ million)
Exhibit 37: Chart on Home - Year-over-year growth 2023-2028 (%)
Exhibit 38: Data Table on Home - Year-over-year growth 2023-2028 (%)
6.5 Bathroom - Market size and forecast 2023-2028
Exhibit 39: Chart on Bathroom - Market size and forecast 2023-2028 ($ million)
Exhibit 40: Data Table on Bathroom - Market size and forecast 2023-2028 ($ million)
Exhibit 41: Chart on Bathroom - Year-over-year growth 2023-2028 (%)
Exhibit 42: Data Table on Bathroom - Year-over-year growth 2023-2028 (%)
6.6 Market opportunity by Application
Exhibit 43: Market opportunity by Application ($ million)
Exhibit 44: Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by End-user

7.1 Market segments
Exhibit 45: Chart on End-user - Market share 2023-2028 (%)
Exhibit 46: Data Table on End-user - Market share 2023-2028 (%)
7.2 Comparison by End-user
Exhibit 47: Chart on Comparison by End-user
Exhibit 48: Data Table on Comparison by End-user
7.3 Individual users - Market size and forecast 2023-2028
Exhibit 49: Chart on Individual users - Market size and forecast 2023-2028 ($ million)
Exhibit 50: Data Table on Individual users - Market size and forecast 2023-2028 ($ million)
Exhibit 51: Chart on Individual users - Year-over-year growth 2023-2028 (%)
Exhibit 52: Data Table on Individual users - Year-over-year growth 2023-2028 (%)
7.4 Enterprise users - Market size and forecast 2023-2028
Exhibit 53: Chart on Enterprise users - Market size and forecast 2023-2028 ($ million)
Exhibit 54: Data Table on Enterprise users - Market size and forecast 2023-2028 ($ million)
Exhibit 55: Chart on Enterprise users - Year-over-year growth 2023-2028 (%)
Exhibit 56: Data Table on Enterprise users - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by End-user
Exhibit 57: Market opportunity by End-user ($ million)
Exhibit 58: Data Table on Market opportunity by End-user ($ million)

8 Market Segmentation by Type

8.1 Market segments
Exhibit 59: Chart on Type - Market share 2023-2028 (%)
Exhibit 60: Data Table on Type - Market share 2023-2028 (%)
8.2 Comparison by Type
Exhibit 61: Chart on Comparison by Type
Exhibit 62: Data Table on Comparison by Type
8.3 Spray - Market size and forecast 2023-2028
Exhibit 63: Chart on Spray - Market size and forecast 2023-2028 ($ million)
Exhibit 64: Data Table on Spray - Market size and forecast 2023-2028 ($ million)
Exhibit 65: Chart on Spray - Year-over-year growth 2023-2028 (%)
Exhibit 66: Data Table on Spray - Year-over-year growth 2023-2028 (%)
8.4 Liquid - Market size and forecast 2023-2028
Exhibit 67: Chart on Liquid - Market size and forecast 2023-2028 ($ million)
Exhibit 68: Data Table on Liquid - Market size and forecast 2023-2028 ($ million)
Exhibit 69: Chart on Liquid - Year-over-year growth 2023-2028 (%)
Exhibit 70: Data Table on Liquid - Year-over-year growth 2023-2028 (%)
8.5 Gel - Market size and forecast 2023-2028
Exhibit 71: Chart on Gel - Market size and forecast 2023-2028 ($ million)
Exhibit 72: Data Table on Gel - Market size and forecast 2023-2028 ($ million)
Exhibit 73: Chart on Gel - Year-over-year growth 2023-2028 (%)
Exhibit 74: Data Table on Gel - Year-over-year growth 2023-2028 (%)
8.6 Electric - Market size and forecast 2023-2028
Exhibit 75: Chart on Electric - Market size and forecast 2023-2028 ($ million)
Exhibit 76: Data Table on Electric - Market size and forecast 2023-2028 ($ million)
Exhibit 77: Chart on Electric - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on Electric - Year-over-year growth 2023-2028 (%)
8.7 Others - Market size and forecast 2023-2028
Exhibit 79: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibit 80: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibit 81: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on Others - Year-over-year growth 2023-2028 (%)
8.8 Market opportunity by Type
Exhibit 83: Market opportunity by Type ($ million)
Exhibit 84: Data Table on Market opportunity by Type ($ million)

9 Customer Landscape

9.1 Customer landscape overview
Exhibit 85: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 86: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 87: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 88: Overview on factors of disruption
11.4 Industry risks
Exhibit 89: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 90: Vendors covered
12.2 Market positioning of vendors
Exhibit 91: Matrix on vendor position and classification
12.3 ABC Compounding Co. Inc.
Exhibit 92: ABC Compounding Co. Inc. - Overview
Exhibit 93: ABC Compounding Co. Inc. - Product / Service
Exhibit 94: ABC Compounding Co. Inc. - Key offerings
12.4 Air Delights Inc.
Exhibit 95: Air Delights Inc. - Overview
Exhibit 96: Air Delights Inc. - Product / Service
Exhibit 97: Air Delights Inc. - Key offerings
12.5 Aromate Industries Co. Ltd.
Exhibit 98: Aromate Industries Co. Ltd. - Overview
Exhibit 99: Aromate Industries Co. Ltd. - Product / Service
Exhibit 100: Aromate Industries Co. Ltd. - Key offerings
12.6 Beaumont Products Inc.
Exhibit 101: Beaumont Products Inc. - Overview
Exhibit 102: Beaumont Products Inc. - Product / Service
Exhibit 103: Beaumont Products Inc. - Key offerings
12.7 CAR-FRESHNER Corp.
Exhibit 104: CAR-FRESHNER Corp. - Overview
Exhibit 105: CAR-FRESHNER Corp. - Product / Service
Exhibit 106: CAR-FRESHNER Corp. - Key offerings
12.8 Church and Dwight Co. Inc.
Exhibit 107: Church and Dwight Co. Inc. - Overview
Exhibit 108: Church and Dwight Co. Inc. - Business segments
Exhibit 109: Church and Dwight Co. Inc. - Key offerings
Exhibit 110: Church and Dwight Co. Inc. - Segment focus
12.9 Dabur India Ltd.
Exhibit 111: Dabur India Ltd. - Overview
Exhibit 112: Dabur India Ltd. - Business segments
Exhibit 113: Dabur India Ltd. - Key offerings
Exhibit 114: Dabur India Ltd. - Segment focus
12.10 Enviroscent Inc.
Exhibit 115: Enviroscent Inc. - Overview
Exhibit 116: Enviroscent Inc. - Product / Service
Exhibit 117: Enviroscent Inc. - Key offerings
12.11 Godrej and Boyce Manufacturing Co. Ltd.
Exhibit 118: Godrej and Boyce Manufacturing Co. Ltd. - Overview
Exhibit 119: Godrej and Boyce Manufacturing Co. Ltd. - Business segments
Exhibit 120: Godrej and Boyce Manufacturing Co. Ltd. - Key offerings
Exhibit 121: Godrej and Boyce Manufacturing Co. Ltd. - Segment focus
12.12 Kobayashi Pharmaceutical Co. Ltd.
Exhibit 122: Kobayashi Pharmaceutical Co. Ltd. - Overview
Exhibit 123: Kobayashi Pharmaceutical Co. Ltd. - Business segments
Exhibit 124: Kobayashi Pharmaceutical Co. Ltd. - Key offerings
Exhibit 125: Kobayashi Pharmaceutical Co. Ltd. - Segment focus
12.13 MINISO Group Holding Ltd.
Exhibit 126: MINISO Group Holding Ltd. - Overview
Exhibit 127: MINISO Group Holding Ltd. - Business segments
Exhibit 128: MINISO Group Holding Ltd. - Key offerings
Exhibit 129: MINISO Group Holding Ltd. - Segment focus
12.14 Newell Brands Inc.
Exhibit 130: Newell Brands Inc. - Overview
Exhibit 131: Newell Brands Inc. - Business segments
Exhibit 132: Newell Brands Inc. - Key news
Exhibit 133: Newell Brands Inc. - Key offerings
Exhibit 134: Newell Brands Inc. - Segment focus
12.15 Reckitt Benckiser Group Plc
Exhibit 135: Reckitt Benckiser Group Plc - Overview
Exhibit 136: Reckitt Benckiser Group Plc - Business segments
Exhibit 137: Reckitt Benckiser Group Plc - Key offerings
Exhibit 138: Reckitt Benckiser Group Plc - Segment focus
12.16 S.C. Johnson and Son Inc.
Exhibit 139: S.C. Johnson and Son Inc. - Overview
Exhibit 140: S.C. Johnson and Son Inc. - Product / Service
Exhibit 141: S.C. Johnson and Son Inc. - Key offerings
12.17 The Procter and Gamble Co.
Exhibit 142: The Procter and Gamble Co. - Overview
Exhibit 143: The Procter and Gamble Co. - Business segments
Exhibit 144: The Procter and Gamble Co. - Key news
Exhibit 145: The Procter and Gamble Co. - Key offerings
Exhibit 146: The Procter and Gamble Co. - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 147: Inclusions checklist
Exhibit 148: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 149: Currency conversion rates for US$
13.4 Research methodology
Exhibit 150: Research methodology
Exhibit 151: Validation techniques employed for market sizing
Exhibit 152: Information sources
13.5 List of abbreviations
Exhibit 153: List of abbreviations