Air Care Global Market Report 2026

Air care involves the use of products designed to enhance indoor environments by addressing offensive odors, refreshing the air, or eliminating airborne contaminants. These products are utilized to provide pleasant aromas and counteract unpleasant smells indoors.

The primary types of air care products include gel air fresheners, electric air fresheners, candle air fresheners, spray or aerosol air fresheners, liquid air fresheners, and others. Gel air fresheners, for instance, release chemicals into the air to neutralize undesirable odors, creating a more comfortable atmosphere. These products come in various price ranges, categorized as low, medium, and high, and are available through different distribution channels, including online and offline. They find application in various settings such as rooms, bathrooms, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the air care market by increasing costs of imported fragrance compounds, aerosol valves, packaging materials, and electronic components used in electric air fresheners. Manufacturers in North America and Europe are particularly affected due to dependence on global fragrance supply chains, while Asia-Pacific faces cost pressures on export-oriented production. These tariffs are leading to higher product prices and margin pressures. However, they are also encouraging local sourcing of raw materials, regional fragrance formulation, and innovation in cost-efficient and sustainable air care products.

The air care market research report is one of a series of new reports from The Business Research Company that provides air care market statistics, including air care industry global market size, regional shares, competitors with a air care market share, detailed air care market segments, market trends and opportunities, and any further data you may need to thrive in the air care industry. This air care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The air care market size has grown strongly in recent years. It will grow from $14.84 billion in 2025 to $15.79 billion in 2026 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to rising urbanization levels, increasing household disposable income, growing awareness of indoor hygiene, expansion of retail distribution networks, increasing product innovation.

The air care market size is expected to see strong growth in the next few years. It will grow to $20.69 billion in 2030 at a compound annual growth rate (CAGR) of 7.0%. The growth in the forecast period can be attributed to increasing demand for sustainable air care solutions, rising adoption of connected home devices, expansion of premium lifestyle products, growing focus on allergen-free formulations, increasing penetration of online sales channels. Major trends in the forecast period include growing demand for natural and organic fragrances, rising adoption of smart air freshening devices, expansion of eco-friendly packaging solutions, increased focus on odor neutralization technologies, premiumization of home fragrance products.

The rise in pollution levels is expected to propel the growth of the air care market going forward. Pollution levels measure the concentration or number of pollutants present in the environment, typically in the air, water, or soil. Air care, or air pollution control, is essential for reducing the harmful effects of air pollution on human health and the environment, providing benefits such as improved public health, climate change mitigation, enhanced air quality, and environmental protection. For instance, in August 2024, according to the United States Environmental Protection Agency, a US-based government agency, the U.S. emitted approximately 66 million tons of pollution in 2023, primarily contributing to ozone formation, acid deposition, and reduced visibility. Therefore, the rise in pollution levels is driving the growth of the air care market.

Major companies operating in the air care market are developing new technologies such as biodegradable malodor-neutralizing technology to gain a competitive edge. Biodegradable malodor-neutralizing technology is designed to address and eliminate unpleasant odors in an environmentally friendly manner. For instance, in May 2023, Iberchem Group, a Spain-based fragrance and flavor company, launched VernovaPure, which is highly effective at eliminating a wide variety of odors, including cigarette and perspiration smells, and is suitable for applications such as fabric and air care. The technology uses chemical neutralization and is more potent than NeoPure, Iberchem's conventional malodor-neutralizing method. VernovaPure meets OECD guidelines for readily biodegradable materials by breaking down at least 60% within 28 days and continuing degradation afterward.

In July 2025, Greylane, LLC, a U.S.-based holding company specializing in acquiring niche engineered component manufacturers, acquired AirCare Automation, Inc. for an undisclosed amount. Through this acquisition, Greylane aims to expand its portfolio of specialized engineered components while enabling AirCare Automation to scale its cleanroom control and monitoring solutions, invest in innovation, and better serve customers in mission-critical environments. AirCare Automation, Inc. is a US-based company specializing in cleanroom environmental controls, fan filter unit (FFU) controls, and monitoring software for highly regulated industries.

Major companies operating in the air care market are Procter & Gamble Co., Reckitt Benckiser Group plc, Unilever PLC, S. C. Johnson & Son, Inc., Henkel AG & Co. KGaA, Godrej Consumer Products Limited, Church & Dwight Co., Inc., Kobayashi Pharmaceutical Co., Ltd., Farcent Enterprise Co., Ltd., McBride plc, Amway Corporation, AeroLabs International, Inc., Beaumont Products, Inc., Dabur India Limited, Jyothy Labs Limited, Lion Corporation, S.T. Corporation, Liby Group Co., Ltd., Nice Group Ltd., ScentAir Technologies, LLC

Europe was the largest region in the air care market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the air care market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the air care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The air care market consists of sales of air care incense sticks, and scented gels. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Air Care Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses air care market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for air care ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The air care market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Product: Gel Air Fresheners; Electric Air Fresheners; Candle Air Fresheners; Spray Or Aerosol Air Fresheners; Liquid Air Fresheners
• 2) By Price: Low; Medium; High
• 3) By Distribution Channel: Online; Offline
• 4) By Application: Rooms; Toilets; Other Applications
• Subsegments:
• 1) By Gel Air Fresheners: Gel Beads; Gel Packs; Jar Or Container Gels
• 2) By Electric Air Fresheners: Plug-In Air Fresheners; Battery-Operated Air Fresheners; Scented Diffusers
• 3) By Candle Air Fresheners: Scented Candles; Soy Or Natural Wax Candles
• 4) By Spray Or Aerosol Air Fresheners: Trigger Spray Air Fresheners; Aerosol Cans; Odor Neutralizers
• 5) By Liquid Air Fresheners: Refillable Liquid Air Fresheners; Room Spray Liquids; Concentrated Liquid Refills
• Companies Mentioned: Procter & Gamble Co.; Reckitt Benckiser Group plc; Unilever PLC; S. C. Johnson & Son, Inc.; Henkel AG & Co. KGaA; Godrej Consumer Products Limited; Church & Dwight Co., Inc.; Kobayashi Pharmaceutical Co., Ltd.; Farcent Enterprise Co., Ltd.; McBride plc; Amway Corporation; AeroLabs International, Inc.; Beaumont Products, Inc.; Dabur India Limited; Jyothy Labs Limited; Lion Corporation; S.T. Corporation; Liby Group Co., Ltd.; Nice Group Ltd.; ScentAir Technologies, LLC
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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