Global Out of Home Advertising Market 2023-2027

Description

List of Tables

Technavio has been monitoring the out of home advertising market and is forecast to grow by $11016.26 mn during 2022-2027, accelerating at a CAGR of 4.95% during the forecast period. Our report on the out of home advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing penetration of light-emitting diode (LED) mobile billboards, growing advertisements through vehicle wrapping, and increased benefits of outdoor advertisements over traditional advertisements.

Technavio's out of home advertising market is segmented as below:

By Platform

Physical outdoor advertising
Digital outdoor advertising

By Type

Billboards
Shelters
Transit displays
Street furniture

By Geography

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the use of analytics to increase advertisements effectiveness as one of the prime reasons driving the out of home advertising market growth during the next few years. Also, the advent of ai AI OOH advertising and integration of outdoor advertisements with mobile phones will lead to sizable demand in the market.

Out of home advertising market sizing
Out of home advertising market forecast
Out of home advertising market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading out of home advertising market vendors that include Adams Outdoor Advertising, APG SGA Allgemeine Plakatgesellschaft AG, Asiaray Media Group, Burkhart Advertising Inc., Captivate LLC, CATCHA GROUP, Clear Channel Outdoor Holdings Inc., CP Media Ltd., Daktronics Inc., Drury Displays Inc., Euro Media Group SA, Fairway Outdoor LLC, Global Media and Entertainment Ltd., IZON Global Media, JCDecaux SE, Lamar Advertising Co., Lightbox OOH Video Network, OUTFRONT Media Inc., Primedia Pty Ltd., and Stroer SE and Co. KGaA. Also, the out of home advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Product Code: IRTNTR41539

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market by Geography
Exhibit 05: Executive Summary - Chart on Market Segmentation by Platform
Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global out of home advertising market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on Global out of home advertising market 2017 - 2021 ($ million)
4.2 Platform Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - Platform Segment 2017 - 2021 ($ million)
4.3 Type Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ million)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Platform

6.1 Market segments
Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)
6.2 Comparison by Platform
Exhibit 32: Chart on Comparison by Platform
Exhibit 33: Data Table on Comparison by Platform
6.3 Physical outdoor advertising - Market size and forecast 2022-2027
Exhibit 34: Chart on Physical outdoor advertising - Market size and forecast 2022-2027 ($ million)
Exhibit 35: Data Table on Physical outdoor advertising - Market size and forecast 2022-2027 ($ million)
Exhibit 36: Chart on Physical outdoor advertising - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Physical outdoor advertising - Year-over-year growth 2022-2027 (%)
6.4 Digital outdoor advertising - Market size and forecast 2022-2027
Exhibit 38: Chart on Digital outdoor advertising - Market size and forecast 2022-2027 ($ million)
Exhibit 39: Data Table on Digital outdoor advertising - Market size and forecast 2022-2027 ($ million)
Exhibit 40: Chart on Digital outdoor advertising - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Digital outdoor advertising - Year-over-year growth 2022-2027 (%)
6.5 Market opportunity by Platform
Exhibit 42: Market opportunity by Platform ($ million)

7 Market Segmentation by Type

7.1 Market segments
Exhibit 43: Chart on Type - Market share 2022-2027 (%)
Exhibit 44: Data Table on Type - Market share 2022-2027 (%)
7.2 Comparison by Type
Exhibit 45: Chart on Comparison by Type
Exhibit 46: Data Table on Comparison by Type
7.3 Billboards - Market size and forecast 2022-2027
Exhibit 47: Chart on Billboards - Market size and forecast 2022-2027 ($ million)
Exhibit 48: Data Table on Billboards - Market size and forecast 2022-2027 ($ million)
Exhibit 49: Chart on Billboards - Year-over-year growth 2022-2027 (%)
Exhibit 50: Data Table on Billboards - Year-over-year growth 2022-2027 (%)
7.4 Shelters - Market size and forecast 2022-2027
Exhibit 51: Chart on Shelters - Market size and forecast 2022-2027 ($ million)
Exhibit 52: Data Table on Shelters - Market size and forecast 2022-2027 ($ million)
Exhibit 53: Chart on Shelters - Year-over-year growth 2022-2027 (%)
Exhibit 54: Data Table on Shelters - Year-over-year growth 2022-2027 (%)
7.5 Transit displays - Market size and forecast 2022-2027
Exhibit 55: Chart on Transit displays - Market size and forecast 2022-2027 ($ million)
Exhibit 56: Data Table on Transit displays - Market size and forecast 2022-2027 ($ million)
Exhibit 57: Chart on Transit displays - Year-over-year growth 2022-2027 (%)
Exhibit 58: Data Table on Transit displays - Year-over-year growth 2022-2027 (%)
7.6 Street furniture - Market size and forecast 2022-2027
Exhibit 59: Chart on Street furniture - Market size and forecast 2022-2027 ($ million)
Exhibit 60: Data Table on Street furniture - Market size and forecast 2022-2027 ($ million)
Exhibit 61: Chart on Street furniture - Year-over-year growth 2022-2027 (%)
Exhibit 62: Data Table on Street furniture - Year-over-year growth 2022-2027 (%)
7.7 Market opportunity by Type
Exhibit 63: Market opportunity by Type ($ million)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 65: Chart on Market share by geography 2022-2027 (%)
Exhibit 66: Data Table on Market share by geography 2022-2027 (%)
9.2 Geographic comparison
Exhibit 67: Chart on Geographic comparison
Exhibit 68: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 Europe - Market size and forecast 2022-2027
Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.5 APAC - Market size and forecast 2022-2027
Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 China - Market size and forecast 2022-2027
Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
9.10 Germany - Market size and forecast 2022-2027
Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.11 UK - Market size and forecast 2022-2027
Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.12 Japan - Market size and forecast 2022-2027
Exhibit 105: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 106: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 107: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 108: Data Table on Japan - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity by geography
Exhibit 109: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 110: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 112: Overview on factors of disruption
11.4 Industry risks
Exhibit 113: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 114: Vendors covered
12.2 Market positioning of vendors
Exhibit 115: Matrix on vendor position and classification
12.3 Adams Outdoor Advertising
Exhibit 116: Adams Outdoor Advertising - Overview
Exhibit 117: Adams Outdoor Advertising - Product / Service
Exhibit 118: Adams Outdoor Advertising - Key offerings
12.4 APG SGA Allgemeine Plakatgesellschaft AG
Exhibit 119: APG SGA Allgemeine Plakatgesellschaft AG - Overview
Exhibit 120: APG SGA Allgemeine Plakatgesellschaft AG - Product / Service
Exhibit 121: APG SGA Allgemeine Plakatgesellschaft AG - Key offerings
12.5 Asiaray Media Group
Exhibit 122: Asiaray Media Group - Overview
Exhibit 123: Asiaray Media Group - Business segments
Exhibit 124: Asiaray Media Group - Key offerings
Exhibit 125: Asiaray Media Group - Segment focus
12.6 Burkhart Advertising Inc.
Exhibit 126: Burkhart Advertising Inc. - Overview
Exhibit 127: Burkhart Advertising Inc. - Product / Service
Exhibit 128: Burkhart Advertising Inc. - Key offerings
12.7 Clear Channel Outdoor Holdings Inc.
Exhibit 129: Clear Channel Outdoor Holdings Inc. - Overview
Exhibit 130: Clear Channel Outdoor Holdings Inc. - Business segments
Exhibit 131: Clear Channel Outdoor Holdings Inc. - Key offerings
Exhibit 132: Clear Channel Outdoor Holdings Inc. - Segment focus
12.8 Daktronics Inc.
Exhibit 133: Daktronics Inc. - Overview
Exhibit 134: Daktronics Inc. - Business segments
Exhibit 135: Daktronics Inc. - Key news
Exhibit 136: Daktronics Inc. - Key offerings
Exhibit 137: Daktronics Inc. - Segment focus
12.9 Drury Displays Inc.
Exhibit 138: Drury Displays Inc. - Overview
Exhibit 139: Drury Displays Inc. - Product / Service
Exhibit 140: Drury Displays Inc. - Key offerings
12.10 Fairway Outdoor LLC
Exhibit 141: Fairway Outdoor LLC - Overview
Exhibit 142: Fairway Outdoor LLC - Product / Service
Exhibit 143: Fairway Outdoor LLC - Key offerings
12.11 Global Media and Entertainment Ltd.
Exhibit 144: Global Media and Entertainment Ltd. - Overview
Exhibit 145: Global Media and Entertainment Ltd. - Product / Service
Exhibit 146: Global Media and Entertainment Ltd. - Key offerings
12.12 IZON Global Media
Exhibit 147: IZON Global Media - Overview
Exhibit 148: IZON Global Media - Product / Service
Exhibit 149: IZON Global Media - Key offerings
12.13 JCDecaux SE
Exhibit 150: JCDecaux SE - Overview
Exhibit 151: JCDecaux SE - Business segments
Exhibit 152: JCDecaux SE - Key news
Exhibit 153: JCDecaux SE - Key offerings
Exhibit 154: JCDecaux SE - Segment focus
12.14 Lamar Advertising Co.
Exhibit 155: Lamar Advertising Co. - Overview
Exhibit 156: Lamar Advertising Co. - Product / Service
Exhibit 157: Lamar Advertising Co. - Key offerings
12.15 Lightbox OOH Video Network
Exhibit 158: Lightbox OOH Video Network - Overview
Exhibit 159: Lightbox OOH Video Network - Product / Service
Exhibit 160: Lightbox OOH Video Network - Key offerings
12.16 OUTFRONT Media Inc.
Exhibit 161: OUTFRONT Media Inc. - Overview
Exhibit 162: OUTFRONT Media Inc. - Business segments
Exhibit 163: OUTFRONT Media Inc. - Key offerings
Exhibit 164: OUTFRONT Media Inc. - Segment focus
12.17 Stroer SE and Co. KGaA
Exhibit 165: Stroer SE and Co. KGaA - Overview
Exhibit 166: Stroer SE and Co. KGaA - Business segments
Exhibit 167: Stroer SE and Co. KGaA - Key offerings
Exhibit 168: Stroer SE and Co. KGaA - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 169: Inclusions checklist
Exhibit 170: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 171: Currency conversion rates for US$
13.4 Research methodology
Exhibit 172: Research methodology
Exhibit 173: Validation techniques employed for market sizing
Exhibit 174: Information sources
13.5 List of abbreviations
Exhibit 175: List of abbreviations