Global Marketing Consulting Market 2023-2027

Description

List of Tables

The marketing consulting market is forecasted to grow by USD 41.56 bn during 2022-2027, accelerating at a CAGR of 4.93% during the forecast period. The report on the marketing consulting market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising need for improved customer digital experience, custom-made solutions provided by marketing consulting firms, and subscription-based consulting models gaining traction.

Technavio's marketing consulting market is segmented as below:

Market Scope
Base Year	2022
End Year	2027
Series Year	2023-2027
Growth Momentum	Accelerate
YOY 2023	4.35%
CAGR	4.93%
Incremental Value	$41.56bn

By Service

Marketing consulting services
Sales consulting services
Others

By Application

Automotive
Chemicals
Machine industry
Others

By Geographical Landscape

North America
Europe
APAC
Middle East and Africa
South America

This study identifies the increasing mergers and acquisitions in global marketing consulting market as one of the prime reasons driving the marketing consulting market growth during the next few years. Also, increasing demand for employees with special skills and changing selection process of consulting firms will lead to sizable demand in the market.

The report on the marketing consulting market covers the following areas:

Marketing consulting market sizing
Marketing consulting market forecast
Marketing consulting market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading marketing consulting market vendors that include Accenture Plc, Alvarez and Marsal Holdings LLC, Bain and Co. Inc., BearingPoint Holding BV, Boston Consulting Group Inc., Cedar Management Consulting International LLC, Deloitte Touche Tohmatsu Ltd., Elixirr International plc, Ernst and Young Global Ltd., INNOPAY B.V., KPMG International Ltd., L.E.K. Consulting LLC, McKinsey and Co., Nextcontinent, OC and C Strategy Consultants, PricewaterhouseCoopers LLP, RGA Media Group Inc., The Nielsen Co. US LLC, The North Highland Co., YCP Solidiance, and ZS Associates Inc.. Also, the marketing consulting market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR71542

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Service
Exhibit 06: Executive Summary - Chart on Market Segmentation by Application
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global marketing consulting market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on global marketing consulting market 2017 - 2021 ($ billion)
4.2 Service Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - Service Segment 2017 - 2021 ($ billion)
4.3 Application Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Service

6.1 Market segments
Exhibit 30: Chart on Service - Market share 2022-2027 (%)
Exhibit 31: Data Table on Service - Market share 2022-2027 (%)
6.2 Comparison by Service
Exhibit 32: Chart on Comparison by Service
Exhibit 33: Data Table on Comparison by Service
6.3 Marketing strategy market development and implementation consulting services - Market size and forecast 2022-2027
Exhibit 34: Chart on Marketing strategy market development and implementation consulting services - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Marketing strategy market development and implementation consulting services - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Marketing strategy market development and implementation consulting services - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Marketing strategy market development and implementation consulting services - Year-over-year growth 2022-2027 (%)
6.4 Sales management and development consulting services - Market size and forecast 2022-2027
Exhibit 38: Chart on Sales management and development consulting services - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on Sales management and development consulting services - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on Sales management and development consulting services - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Sales management and development consulting services - Year-over-year growth 2022-2027 (%)
6.5 Others - Market size and forecast 2022-2027
Exhibit 42: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 43: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 44: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 45: Data Table on Others - Year-over-year growth 2022-2027 (%)
6.6 Market opportunity by Service
Exhibit 46: Market opportunity by Service ($ billion)
Exhibit 47: Data Table on Market opportunity by Service ($ billion)

7 Market Segmentation by Application

7.1 Market segments
Exhibit 48: Chart on Application - Market share 2022-2027 (%)
Exhibit 49: Data Table on Application - Market share 2022-2027 (%)
7.2 Comparison by Application
Exhibit 50: Chart on Comparison by Application
Exhibit 51: Data Table on Comparison by Application
7.3 Automotive - Market size and forecast 2022-2027
Exhibit 52: Chart on Automotive - Market size and forecast 2022-2027 ($ billion)
Exhibit 53: Data Table on Automotive - Market size and forecast 2022-2027 ($ billion)
Exhibit 54: Chart on Automotive - Year-over-year growth 2022-2027 (%)
Exhibit 55: Data Table on Automotive - Year-over-year growth 2022-2027 (%)
7.4 Chemicals - Market size and forecast 2022-2027
Exhibit 56: Chart on Chemicals - Market size and forecast 2022-2027 ($ billion)
Exhibit 57: Data Table on Chemicals - Market size and forecast 2022-2027 ($ billion)
Exhibit 58: Chart on Chemicals - Year-over-year growth 2022-2027 (%)
Exhibit 59: Data Table on Chemicals - Year-over-year growth 2022-2027 (%)
7.5 Machine industry - Market size and forecast 2022-2027
Exhibit 60: Chart on Machine industry - Market size and forecast 2022-2027 ($ billion)
Exhibit 61: Data Table on Machine industry - Market size and forecast 2022-2027 ($ billion)
Exhibit 62: Chart on Machine industry - Year-over-year growth 2022-2027 (%)
Exhibit 63: Data Table on Machine industry - Year-over-year growth 2022-2027 (%)
7.6 Others - Market size and forecast 2022-2027
Exhibit 64: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 65: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 66: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 67: Data Table on Others - Year-over-year growth 2022-2027 (%)
7.7 Market opportunity by Application
Exhibit 68: Market opportunity by Application ($ billion)
Exhibit 69: Data Table on Market opportunity by Application ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 71: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 72: Data Table on Market share By Geographical Landscape 2022-2027 (%)
9.2 Geographic comparison
Exhibit 73: Chart on Geographic comparison
Exhibit 74: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 Europe - Market size and forecast 2022-2027
Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.5 APAC - Market size and forecast 2022-2027
Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.6 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.7 South America - Market size and forecast 2022-2027
Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 Germany - Market size and forecast 2022-2027
Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.10 China - Market size and forecast 2022-2027
Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)
9.11 Canada - Market size and forecast 2022-2027
Exhibit 107: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibit 108: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibit 109: Chart on Canada - Year-over-year growth 2022-2027 (%)
Exhibit 110: Data Table on Canada - Year-over-year growth 2022-2027 (%)
9.12 UK - Market size and forecast 2022-2027
Exhibit 111: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 112: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 113: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 114: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 115: Market opportunity By Geographical Landscape ($ billion)
Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 117: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 119: Overview on factors of disruption
11.4 Industry risks
Exhibit 120: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 121: Vendors covered
12.2 Market positioning of vendors
Exhibit 122: Matrix on vendor position and classification
12.3 Accenture Plc
Exhibit 123: Accenture Plc - Overview
Exhibit 124: Accenture Plc - Business segments
Exhibit 125: Accenture Plc - Key news
Exhibit 126: Accenture Plc - Key offerings
Exhibit 127: Accenture Plc - Segment focus
12.4 Alvarez and Marsal Holdings LLC
Exhibit 128: Alvarez and Marsal Holdings LLC - Overview
Exhibit 129: Alvarez and Marsal Holdings LLC - Product / Service
Exhibit 130: Alvarez and Marsal Holdings LLC - Key offerings
12.5 Bain and Co. Inc.
Exhibit 131: Bain and Co. Inc. - Overview
Exhibit 132: Bain and Co. Inc. - Product / Service
Exhibit 133: Bain and Co. Inc. - Key offerings
12.6 BearingPoint Holding BV
Exhibit 134: BearingPoint Holding BV - Overview
Exhibit 135: BearingPoint Holding BV - Product / Service
Exhibit 136: BearingPoint Holding BV - Key offerings
12.7 Boston Consulting Group Inc.
Exhibit 137: Boston Consulting Group Inc. - Overview
Exhibit 138: Boston Consulting Group Inc. - Product / Service
Exhibit 139: Boston Consulting Group Inc. - Key offerings
12.8 Cedar Management Consulting International LLC
Exhibit 140: Cedar Management Consulting International LLC - Overview
Exhibit 141: Cedar Management Consulting International LLC - Product / Service
Exhibit 142: Cedar Management Consulting International LLC - Key offerings
12.9 Deloitte Touche Tohmatsu Ltd.
Exhibit 143: Deloitte Touche Tohmatsu Ltd. - Overview
Exhibit 144: Deloitte Touche Tohmatsu Ltd. - Business segments
Exhibit 145: Deloitte Touche Tohmatsu Ltd. - Key offerings
Exhibit 146: Deloitte Touche Tohmatsu Ltd. - Segment focus
12.10 Elixirr International plc
Exhibit 147: Elixirr International plc - Overview
Exhibit 148: Elixirr International plc - Product / Service
Exhibit 149: Elixirr International plc - Key offerings
12.11 Ernst and Young Global Ltd.
Exhibit 150: Ernst and Young Global Ltd. - Overview
Exhibit 151: Ernst and Young Global Ltd. - Product / Service
Exhibit 152: Ernst and Young Global Ltd. - Key offerings
12.12 KPMG International Ltd.
Exhibit 153: KPMG International Ltd. - Overview
Exhibit 154: KPMG International Ltd. - Business segments
Exhibit 155: KPMG International Ltd. - Key news
Exhibit 156: KPMG International Ltd. - Key offerings
Exhibit 157: KPMG International Ltd. - Segment focus
12.13 McKinsey and Co.
Exhibit 158: McKinsey and Co. - Overview
Exhibit 159: McKinsey and Co. - Product / Service
Exhibit 160: McKinsey and Co. - Key offerings
12.14 Nextcontinent
Exhibit 161: Nextcontinent - Overview
Exhibit 162: Nextcontinent - Product / Service
Exhibit 163: Nextcontinent - Key offerings
12.15 OC and C Strategy Consultants
Exhibit 164: OC and C Strategy Consultants - Overview
Exhibit 165: OC and C Strategy Consultants - Product / Service
Exhibit 166: OC and C Strategy Consultants - Key offerings
12.16 PricewaterhouseCoopers LLP
Exhibit 167: PricewaterhouseCoopers LLP - Overview
Exhibit 168: PricewaterhouseCoopers LLP - Product / Service
Exhibit 169: PricewaterhouseCoopers LLP - Key offerings
12.17 The Nielsen Co. US LLC
Exhibit 170: The Nielsen Co. US LLC - Overview
Exhibit 171: The Nielsen Co. US LLC - Product / Service
Exhibit 172: The Nielsen Co. US LLC - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 173: Inclusions checklist
Exhibit 174: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 175: Currency conversion rates for US$
13.4 Research methodology
Exhibit 176: Research methodology
Exhibit 177: Validation techniques employed for market sizing
Exhibit 178: Information sources
13.5 List of abbreviations
Exhibit 179: List of abbreviations