Global Potato Market 2024-2028

The potato market is forecasted to grow by USD 28.21 bn during 2023-2028, accelerating at a CAGR of 3.39% during the forecast period. The report on the potato market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by changing consumer preferences toward healthier foods, globalization of supply chains, and rising use of potatoes in industrial purposes.

Market Scope
Base Year	2023
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	3.27%
CAGR	3.39%
Incremental Value	$28.21bn

Technavio's potato market is segmented as below:

By End-user

Individual
Commercial
Industrial

By Distribution Channel

By Geographical Landscape

APAC
Europe
North America
Middle East and Africa
South America

This study identifies the rising nutritional awareness among people as one of the prime reasons driving the potato market growth during the next few years. Also, increasing global trade of potatoes and population growth of many countries will lead to sizable demand in the market.

The report on the potato market covers the following areas:

Potato market sizing
Potato market forecast
Potato market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading potato market vendors that include AJC International Inc., Augason Farms, B and G Foods Inc., Basic American Foods, Cavendish Farms Corp., Conagra Brands Inc., Cooperatie Koninklijke Cosun UA, General Mills Inc., Idahoan Foods LLC, Inspire Brands Inc., J.R. Simplot Co., Keystone Potato Products, Kroger Co., McCain Foods Ltd., Pacific Valley Foods, PepsiCo Inc., The Kraft Heinz Co., Trader Joes, Walmart Inc., and WH Group Ltd.. Also, the potato market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR77102

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global potato market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global potato market 2018 - 2022 ($ billion)
4.2 End-user Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
4.3 Distribution Channel Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

6.1 Market segments
Exhibit 30: Chart on End-user - Market share 2023-2028 (%)
Exhibit 31: Data Table on End-user - Market share 2023-2028 (%)
6.2 Comparison by End-user
Exhibit 32: Chart on Comparison by End-user
Exhibit 33: Data Table on Comparison by End-user
6.3 Individual - Market size and forecast 2023-2028
Exhibit 34: Chart on Individual - Market size and forecast 2023-2028 ($ billion)
Exhibit 35: Data Table on Individual - Market size and forecast 2023-2028 ($ billion)
Exhibit 36: Chart on Individual - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on Individual - Year-over-year growth 2023-2028 (%)
6.4 Commercial - Market size and forecast 2023-2028
Exhibit 38: Chart on Commercial - Market size and forecast 2023-2028 ($ billion)
Exhibit 39: Data Table on Commercial - Market size and forecast 2023-2028 ($ billion)
Exhibit 40: Chart on Commercial - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on Commercial - Year-over-year growth 2023-2028 (%)
6.5 Industrial - Market size and forecast 2023-2028
Exhibit 42: Chart on Industrial - Market size and forecast 2023-2028 ($ billion)
Exhibit 43: Data Table on Industrial - Market size and forecast 2023-2028 ($ billion)
Exhibit 44: Chart on Industrial - Year-over-year growth 2023-2028 (%)
Exhibit 45: Data Table on Industrial - Year-over-year growth 2023-2028 (%)
6.6 Market opportunity by End-user
Exhibit 46: Market opportunity by End-user ($ billion)
Exhibit 47: Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Distribution Channel

7.1 Market segments
Exhibit 48: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibit 49: Data Table on Distribution Channel - Market share 2023-2028 (%)
7.2 Comparison by Distribution Channel
Exhibit 50: Chart on Comparison by Distribution Channel
Exhibit 51: Data Table on Comparison by Distribution Channel
7.3 B2C - Market size and forecast 2023-2028
Exhibit 52: Chart on B2C - Market size and forecast 2023-2028 ($ billion)
Exhibit 53: Data Table on B2C - Market size and forecast 2023-2028 ($ billion)
Exhibit 54: Chart on B2C - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on B2C - Year-over-year growth 2023-2028 (%)
7.4 B2B - Market size and forecast 2023-2028
Exhibit 56: Chart on B2B - Market size and forecast 2023-2028 ($ billion)
Exhibit 57: Data Table on B2B - Market size and forecast 2023-2028 ($ billion)
Exhibit 58: Chart on B2B - Year-over-year growth 2023-2028 (%)
Exhibit 59: Data Table on B2B - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Distribution Channel
Exhibit 60: Market opportunity by Distribution Channel ($ billion)
Exhibit 61: Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 63: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 65: Chart on Geographic comparison
Exhibit 66: Data Table on Geographic comparison
9.3 APAC - Market size and forecast 2023-2028
Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 North America - Market size and forecast 2023-2028
Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.6 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.7 South America - Market size and forecast 2023-2028
Exhibit 83: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 84: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 85: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.8 China - Market size and forecast 2023-2028
Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
9.9 India - Market size and forecast 2023-2028
Exhibit 91: Chart on India - Market size and forecast 2023-2028 ($ billion)
Exhibit 92: Data Table on India - Market size and forecast 2023-2028 ($ billion)
Exhibit 93: Chart on India - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on India - Year-over-year growth 2023-2028 (%)
9.10 US - Market size and forecast 2023-2028
Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
9.11 France - Market size and forecast 2023-2028
Exhibit 99: Chart on France - Market size and forecast 2023-2028 ($ billion)
Exhibit 100: Data Table on France - Market size and forecast 2023-2028 ($ billion)
Exhibit 101: Chart on France - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on France - Year-over-year growth 2023-2028 (%)
9.12 Germany - Market size and forecast 2023-2028
Exhibit 103: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 104: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 105: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 106: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 107: Market opportunity By Geographical Landscape ($ billion)
Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 109: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 111: Overview on factors of disruption
11.4 Industry risks
Exhibit 112: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 113: Vendors covered
12.2 Market positioning of vendors
Exhibit 114: Matrix on vendor position and classification
12.3 Augason Farms
Exhibit 115: Augason Farms - Overview
Exhibit 116: Augason Farms - Product / Service
Exhibit 117: Augason Farms - Key offerings
12.4 Basic American Foods
Exhibit 118: Basic American Foods - Overview
Exhibit 119: Basic American Foods - Product / Service
Exhibit 120: Basic American Foods - Key offerings
12.5 Cavendish Farms Corp.
Exhibit 121: Cavendish Farms Corp. - Overview
Exhibit 122: Cavendish Farms Corp. - Product / Service
Exhibit 123: Cavendish Farms Corp. - Key offerings
12.6 Conagra Brands Inc.
Exhibit 124: Conagra Brands Inc. - Overview
Exhibit 125: Conagra Brands Inc. - Business segments
Exhibit 126: Conagra Brands Inc. - Key news
Exhibit 127: Conagra Brands Inc. - Key offerings
Exhibit 128: Conagra Brands Inc. - Segment focus
12.7 Cooperatie Koninklijke Cosun UA
Exhibit 129: Cooperatie Koninklijke Cosun UA - Overview
Exhibit 130: Cooperatie Koninklijke Cosun UA - Business segments
Exhibit 131: Cooperatie Koninklijke Cosun UA - Key offerings
Exhibit 132: Cooperatie Koninklijke Cosun UA - Segment focus
12.8 General Mills Inc.
Exhibit 133: General Mills Inc. - Overview
Exhibit 134: General Mills Inc. - Business segments
Exhibit 135: General Mills Inc. - Key news
Exhibit 136: General Mills Inc. - Key offerings
Exhibit 137: General Mills Inc. - Segment focus
12.9 Idahoan Foods LLC
Exhibit 138: Idahoan Foods LLC - Overview
Exhibit 139: Idahoan Foods LLC - Product / Service
Exhibit 140: Idahoan Foods LLC - Key offerings
12.10 Inspire Brands Inc.
Exhibit 141: Inspire Brands Inc. - Overview
Exhibit 142: Inspire Brands Inc. - Product / Service
Exhibit 143: Inspire Brands Inc. - Key offerings
12.11 J.R. Simplot Co.
Exhibit 144: J.R. Simplot Co. - Overview
Exhibit 145: J.R. Simplot Co. - Product / Service
Exhibit 146: J.R. Simplot Co. - Key offerings
12.12 Keystone Potato Products
Exhibit 147: Keystone Potato Products - Overview
Exhibit 148: Keystone Potato Products - Product / Service
Exhibit 149: Keystone Potato Products - Key offerings
12.13 Kroger Co.
Exhibit 150: Kroger Co. - Overview
Exhibit 151: Kroger Co. - Product / Service
Exhibit 152: Kroger Co. - Key news
Exhibit 153: Kroger Co. - Key offerings
12.14 McCain Foods Ltd.
Exhibit 154: McCain Foods Ltd. - Overview
Exhibit 155: McCain Foods Ltd. - Product / Service
Exhibit 156: McCain Foods Ltd. - Key offerings
12.15 Pacific Valley Foods
Exhibit 157: Pacific Valley Foods - Overview
Exhibit 158: Pacific Valley Foods - Product / Service
Exhibit 159: Pacific Valley Foods - Key offerings
12.16 The Kraft Heinz Co.
Exhibit 160: The Kraft Heinz Co. - Overview
Exhibit 161: The Kraft Heinz Co. - Business segments
Exhibit 162: The Kraft Heinz Co. - Key offerings
Exhibit 163: The Kraft Heinz Co. - Segment focus
12.17 WH Group Ltd.
Exhibit 164: WH Group Ltd. - Overview
Exhibit 165: WH Group Ltd. - Business segments
Exhibit 166: WH Group Ltd. - Key offerings
Exhibit 167: WH Group Ltd. - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 168: Inclusions checklist
Exhibit 169: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 170: Currency conversion rates for US$
13.4 Research methodology
Exhibit 171: Research methodology
Exhibit 172: Validation techniques employed for market sizing
Exhibit 173: Information sources
13.5 List of abbreviations
Exhibit 174: List of abbreviations