Global E-reader Market 2024-2028

The e-reader market is forecasted to grow by USD 7.01 bn during 2023-2028, accelerating at a CAGR of 6.46% during the forecast period. The report on the e-reader market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by longer battery life of e-readers, benefits and reader engagement of e-books, and glare/light pollution-free nature of e-readers.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	6.01%
CAGR	6.46%
Incremental Value	$7.01bn

Technavio's e-reader market is segmented as below:

By Capacity

8 GB

32 GB

4 GB

By Screen Size

6-8 inch
8-10 inch
Above 10 inch
Below 6 inch

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the rising adoption of online local language translation modules in e-books as one of the prime reasons driving the e-reader market growth during the next few years. Also, rising disposable incomes in developing countries fueling demand for e-readers and growing popularity of online education and digital literacy will lead to sizable demand in the market.

The report on the e-reader market covers the following areas:

E-reader market sizing
E-reader market forecast
E-reader market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-reader market vendors that include Amazon.com Inc., Apple Inc., Barnes and Noble Booksellers Inc., ECTACO Inc., Hanwang Technology Co. Ltd., Pearson Plc, PocketBook International SA, Rakuten Group Inc., Sony Group Corp., tolino media GmbH and Co. KG, Vivilo, and Wacom Co. Ltd.. Also, the e-reader market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR72014

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Capacity
Exhibit 06: Executive Summary - Chart on Market Segmentation by Screen Size
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global e-reader market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global e-reader market 2018 - 2022 ($ billion)
4.2 Capacity Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Capacity Segment 2018 - 2022 ($ billion)
4.3 Screen Size Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Screen Size Segment 2018 - 2022 ($ billion)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Capacity

6.1 Market segments
Exhibit 30: Chart on Capacity - Market share 2023-2028 (%)
Exhibit 31: Data Table on Capacity - Market share 2023-2028 (%)
6.2 Comparison by Capacity
Exhibit 32: Chart on Comparison by Capacity
Exhibit 33: Data Table on Comparison by Capacity
6.3 8 GB - Market size and forecast 2023-2028
Exhibit 34: Chart on 8 GB - Market size and forecast 2023-2028 ($ billion)
Exhibit 35: Data Table on 8 GB - Market size and forecast 2023-2028 ($ billion)
Exhibit 36: Chart on 8 GB - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on 8 GB - Year-over-year growth 2023-2028 (%)
6.4 32 GB - Market size and forecast 2023-2028
Exhibit 38: Chart on 32 GB - Market size and forecast 2023-2028 ($ billion)
Exhibit 39: Data Table on 32 GB - Market size and forecast 2023-2028 ($ billion)
Exhibit 40: Chart on 32 GB - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on 32 GB - Year-over-year growth 2023-2028 (%)
6.5 4 GB - Market size and forecast 2023-2028
Exhibit 42: Chart on 4 GB - Market size and forecast 2023-2028 ($ billion)
Exhibit 43: Data Table on 4 GB - Market size and forecast 2023-2028 ($ billion)
Exhibit 44: Chart on 4 GB - Year-over-year growth 2023-2028 (%)
Exhibit 45: Data Table on 4 GB - Year-over-year growth 2023-2028 (%)
6.6 Market opportunity by Capacity
Exhibit 46: Market opportunity by Capacity ($ billion)
Exhibit 47: Data Table on Market opportunity by Capacity ($ billion)

7 Market Segmentation by Screen Size

7.1 Market segments
Exhibit 48: Chart on Screen Size - Market share 2023-2028 (%)
Exhibit 49: Data Table on Screen Size - Market share 2023-2028 (%)
7.2 Comparison by Screen Size
Exhibit 50: Chart on Comparison by Screen Size
Exhibit 51: Data Table on Comparison by Screen Size
7.3 6-8 inch - Market size and forecast 2023-2028
Exhibit 52: Chart on 6-8 inch - Market size and forecast 2023-2028 ($ billion)
Exhibit 53: Data Table on 6-8 inch - Market size and forecast 2023-2028 ($ billion)
Exhibit 54: Chart on 6-8 inch - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on 6-8 inch - Year-over-year growth 2023-2028 (%)
7.4 8-10 inch - Market size and forecast 2023-2028
Exhibit 56: Chart on 8-10 inch - Market size and forecast 2023-2028 ($ billion)
Exhibit 57: Data Table on 8-10 inch - Market size and forecast 2023-2028 ($ billion)
Exhibit 58: Chart on 8-10 inch - Year-over-year growth 2023-2028 (%)
Exhibit 59: Data Table on 8-10 inch - Year-over-year growth 2023-2028 (%)
7.5 Above 10 inch - Market size and forecast 2023-2028
Exhibit 60: Chart on Above 10 inch - Market size and forecast 2023-2028 ($ billion)
Exhibit 61: Data Table on Above 10 inch - Market size and forecast 2023-2028 ($ billion)
Exhibit 62: Chart on Above 10 inch - Year-over-year growth 2023-2028 (%)
Exhibit 63: Data Table on Above 10 inch - Year-over-year growth 2023-2028 (%)
7.6 Below 6 inch - Market size and forecast 2023-2028
Exhibit 64: Chart on Below 6 inch - Market size and forecast 2023-2028 ($ billion)
Exhibit 65: Data Table on Below 6 inch - Market size and forecast 2023-2028 ($ billion)
Exhibit 66: Chart on Below 6 inch - Year-over-year growth 2023-2028 (%)
Exhibit 67: Data Table on Below 6 inch - Year-over-year growth 2023-2028 (%)
7.7 Market opportunity by Screen Size
Exhibit 68: Market opportunity by Screen Size ($ billion)
Exhibit 69: Data Table on Market opportunity by Screen Size ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 71: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 73: Chart on Geographic comparison
Exhibit 74: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 APAC - Market size and forecast 2023-2028
Exhibit 79: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 80: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 81: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
Exhibit 83: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 84: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 85: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
Exhibit 87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 89: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
Exhibit 99: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 100: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 101: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 UK - Market size and forecast 2023-2028
Exhibit 103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 105: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 106: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.11 India - Market size and forecast 2023-2028
Exhibit 107: Chart on India - Market size and forecast 2023-2028 ($ billion)
Exhibit 108: Data Table on India - Market size and forecast 2023-2028 ($ billion)
Exhibit 109: Chart on India - Year-over-year growth 2023-2028 (%)
Exhibit 110: Data Table on India - Year-over-year growth 2023-2028 (%)
9.12 France - Market size and forecast 2023-2028
Exhibit 111: Chart on France - Market size and forecast 2023-2028 ($ billion)
Exhibit 112: Data Table on France - Market size and forecast 2023-2028 ($ billion)
Exhibit 113: Chart on France - Year-over-year growth 2023-2028 (%)
Exhibit 114: Data Table on France - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 115: Market opportunity By Geographical Landscape ($ billion)
Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 117: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 119: Overview on factors of disruption
11.4 Industry risks
Exhibit 120: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 121: Vendors covered
12.2 Market positioning of vendors
Exhibit 122: Matrix on vendor position and classification
12.3 Amazon.com Inc.
Exhibit 123: Amazon.com Inc. - Overview
Exhibit 124: Amazon.com Inc. - Business segments
Exhibit 125: Amazon.com Inc. - Key news
Exhibit 126: Amazon.com Inc. - Key offerings
Exhibit 127: Amazon.com Inc. - Segment focus
12.4 Apple Inc.
Exhibit 128: Apple Inc. - Overview
Exhibit 129: Apple Inc. - Business segments
Exhibit 130: Apple Inc. - Key news
Exhibit 131: Apple Inc. - Key offerings
Exhibit 132: Apple Inc. - Segment focus
12.5 Barnes and Noble Booksellers Inc.
Exhibit 133: Barnes and Noble Booksellers Inc. - Overview
Exhibit 134: Barnes and Noble Booksellers Inc. - Product / Service
Exhibit 135: Barnes and Noble Booksellers Inc. - Key offerings
12.6 ECTACO Inc.
Exhibit 136: ECTACO Inc. - Overview
Exhibit 137: ECTACO Inc. - Product / Service
Exhibit 138: ECTACO Inc. - Key offerings
12.7 Hanwang Technology Co. Ltd.
Exhibit 139: Hanwang Technology Co. Ltd. - Overview
Exhibit 140: Hanwang Technology Co. Ltd. - Product / Service
Exhibit 141: Hanwang Technology Co. Ltd. - Key offerings
12.8 Pearson Plc
Exhibit 142: Pearson Plc - Overview
Exhibit 143: Pearson Plc - Business segments
Exhibit 144: Pearson Plc - Key offerings
Exhibit 145: Pearson Plc - Segment focus
12.9 PocketBook International SA
Exhibit 146: PocketBook International SA - Overview
Exhibit 147: PocketBook International SA - Product / Service
Exhibit 148: PocketBook International SA - Key offerings
12.10 Rakuten Group Inc.
Exhibit 149: Rakuten Group Inc. - Overview
Exhibit 150: Rakuten Group Inc. - Business segments
Exhibit 151: Rakuten Group Inc. - Key offerings
Exhibit 152: Rakuten Group Inc. - Segment focus
12.11 Sony Group Corp.
Exhibit 153: Sony Group Corp. - Overview
Exhibit 154: Sony Group Corp. - Business segments
Exhibit 155: Sony Group Corp. - Key news
Exhibit 156: Sony Group Corp. - Key offerings
Exhibit 157: Sony Group Corp. - Segment focus
12.12 tolino media GmbH and Co. KG
Exhibit 158: tolino media GmbH and Co. KG - Overview
Exhibit 159: tolino media GmbH and Co. KG - Product / Service
Exhibit 160: tolino media GmbH and Co. KG - Key offerings
12.13 Vivilo
Exhibit 161: Vivilo - Overview
Exhibit 162: Vivilo - Product / Service
Exhibit 163: Vivilo - Key offerings
12.14 Wacom Co. Ltd.
Exhibit 164: Wacom Co. Ltd. - Overview
Exhibit 165: Wacom Co. Ltd. - Business segments
Exhibit 166: Wacom Co. Ltd. - Key news
Exhibit 167: Wacom Co. Ltd. - Key offerings
Exhibit 168: Wacom Co. Ltd. - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 169: Inclusions checklist
Exhibit 170: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 171: Currency conversion rates for US$
13.4 Research methodology
Exhibit 172: Research methodology
Exhibit 173: Validation techniques employed for market sizing
Exhibit 174: Information sources
13.5 List of abbreviations
Exhibit 175: List of abbreviations