Test Preparation Market in US 2024-2028

The test preparation market is forecasted to grow by USD 16279.7 million during 2023-2028, accelerating at a CAGR of 7.6% during the forecast period. The report on the test preparation market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing emphasis on online mode of test preparation, rising demand for test preparation services in us, and growing popularity of personalized test preparation.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	6.9%
CAGR	7.6%
Incremental Value	$16279.7 mn

Technavio's test preparation market is segmented as below:

By End-user

Higher education
K-12

By Product

University exams
Certifications exams
High school exams
Elementary exams
Others

By Learning Method

Blended
Online

By Geographical Landscape

North America

This study identifies the technological advances in test preparation services as one of the prime reasons driving the test preparation market growth during the next few years. Also, increase in merger and acquisition activities and increasing use of analytical tools in test preparations will lead to sizable demand in the market.

The report on the test preparation market covers the following areas:

Test Preparation Market sizing
Test Preparation Market forecast
Test Preparation Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading test preparation market vendors that include ArborBridge, BenchPrep, Blackboard Inc., C2 Educational System Inc., Cengage Learning Holdings II Inc., Club Z Inc., CogniFit Inc., Graham Holdings Co., Imagine Learning LLC, Instructure Holdings Inc., Kaplan Inc., Magoosh, McGraw Hill LLC, Pearson Plc, PrepScholar, Sylvan Learning LLC, Test Innovators, TESTIVE, TPR Education LLC, and USATestprep LLC. Also, the test preparation market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR43435

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Learning Method
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US: Year-over-year growth 2023-2028 (%)
- Data Table on US: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Test Preparation Market in US 2018 - 2022
- Historic Market Size - Data Table on Test Preparation Market in US 2018 - 2022 ($ million)
4.2 End-user segment analysis 2018 - 2022
- Historic Market Size - End-user Segment 2018 - 2022 ($ million)
4.3 Product segment analysis 2018 - 2022
- Historic Market Size - Product Segment 2018 - 2022 ($ million)
4.4 Learning Method segment analysis 2018 - 2022
- Historic Market Size - Learning Method Segment 2018 - 2022 ($ million)

5 Additional Value/Volume Data

5.1 Test preparation market in US by Product Type 2023 - 2028 ($ million)
- Market Size (value) - Data Table on Test preparation market in US by Product Type 2023 - 2028 ($ million)

6 Five Forces Analysis

6.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
6.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
6.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
6.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
6.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
6.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
6.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

7 Market Segmentation by End-user

7.1 Market segments
- Chart on End-user - Market share 2023-2028 (%)
- Data Table on End-user - Market share 2023-2028 (%)
7.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
7.3 Higher education - Market size and forecast 2023-2028
- Chart on Higher education - Market size and forecast 2023-2028 ($ million)
- Data Table on Higher education - Market size and forecast 2023-2028 ($ million)
- Chart on Higher education - Year-over-year growth 2023-2028 (%)
- Data Table on Higher education - Year-over-year growth 2023-2028 (%)
7.4 K-12 - Market size and forecast 2023-2028
- Chart on K-12 - Market size and forecast 2023-2028 ($ million)
- Data Table on K-12 - Market size and forecast 2023-2028 ($ million)
- Chart on K-12 - Year-over-year growth 2023-2028 (%)
- Data Table on K-12 - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)

8 Market Segmentation by Product

8.1 Market segments
- Chart on Product - Market share 2023-2028 (%)
- Data Table on Product - Market share 2023-2028 (%)
8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
8.3 University exams - Market size and forecast 2023-2028
- Chart on University exams - Market size and forecast 2023-2028 ($ million)
- Data Table on University exams - Market size and forecast 2023-2028 ($ million)
- Chart on University exams - Year-over-year growth 2023-2028 (%)
- Data Table on University exams - Year-over-year growth 2023-2028 (%)
8.4 Certifications exams - Market size and forecast 2023-2028
- Chart on Certifications exams - Market size and forecast 2023-2028 ($ million)
- Data Table on Certifications exams - Market size and forecast 2023-2028 ($ million)
- Chart on Certifications exams - Year-over-year growth 2023-2028 (%)
- Data Table on Certifications exams - Year-over-year growth 2023-2028 (%)
8.5 High school exams - Market size and forecast 2023-2028
- Chart on High school exams - Market size and forecast 2023-2028 ($ million)
- Data Table on High school exams - Market size and forecast 2023-2028 ($ million)
- Chart on High school exams - Year-over-year growth 2023-2028 (%)
- Data Table on High school exams - Year-over-year growth 2023-2028 (%)
8.6 Elementary exams - Market size and forecast 2023-2028
- Chart on Elementary exams - Market size and forecast 2023-2028 ($ million)
- Data Table on Elementary exams - Market size and forecast 2023-2028 ($ million)
- Chart on Elementary exams - Year-over-year growth 2023-2028 (%)
- Data Table on Elementary exams - Year-over-year growth 2023-2028 (%)
8.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ million)
- Data Table on Others - Market size and forecast 2023-2028 ($ million)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
8.8 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)

9 Market Segmentation by Learning Method

9.1 Market segments
- Chart on Learning Method - Market share 2023-2028 (%)
- Data Table on Learning Method - Market share 2023-2028 (%)
9.2 Comparison by Learning Method
- Chart on Comparison by Learning Method
- Data Table on Comparison by Learning Method
9.3 Blended - Market size and forecast 2023-2028
- Chart on Blended - Market size and forecast 2023-2028 ($ million)
- Data Table on Blended - Market size and forecast 2023-2028 ($ million)
- Chart on Blended - Year-over-year growth 2023-2028 (%)
- Data Table on Blended - Year-over-year growth 2023-2028 (%)
9.4 Online - Market size and forecast 2023-2028
- Chart on Online - Market size and forecast 2023-2028 ($ million)
- Data Table on Online - Market size and forecast 2023-2028 ($ million)
- Chart on Online - Year-over-year growth 2023-2028 (%)
- Data Table on Online - Year-over-year growth 2023-2028 (%)
9.5 Market opportunity by Learning Method
- Market opportunity by Learning Method ($ million)
- Data Table on Market opportunity by Learning Method ($ million)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Drivers, Challenges, and Opportunity/Restraints

11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
11.4 Market opportunities/restraints

12 Competitive Landscape

12.1 Overview
12.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
- Overview on factors of disruption
12.4 Industry risks
- Impact of key risks on business

13 Competitive Analysis

13.1 Companies profiled
- Companies covered
13.2 Market positioning of companies
- Matrix on companies position and classification
13.3 ArborBridge
- ArborBridge - Overview
- ArborBridge - Product / Service
- ArborBridge - Key offerings
13.4 BenchPrep
- BenchPrep - Overview
- BenchPrep - Product / Service
- BenchPrep - Key offerings
13.5 C2 Educational System Inc.
- C2 Educational System Inc. - Overview
- C2 Educational System Inc. - Product / Service
- C2 Educational System Inc. - Key offerings
13.6 Cengage Learning Holdings II Inc.
- Cengage Learning Holdings II Inc. - Overview
- Cengage Learning Holdings II Inc. - Business segments
- Cengage Learning Holdings II Inc. - Key offerings
- Cengage Learning Holdings II Inc. - Segment focus
13.7 Club Z Inc.
- Club Z Inc. - Overview
- Club Z Inc. - Product / Service
- Club Z Inc. - Key offerings
13.8 CogniFit Inc.
- CogniFit Inc. - Overview
- CogniFit Inc. - Product / Service
- CogniFit Inc. - Key offerings
13.9 Graham Holdings Co.
- Graham Holdings Co. - Overview
- Graham Holdings Co. - Business segments
- Graham Holdings Co. - Key offerings
- Graham Holdings Co. - Segment focus
13.10 Imagine Learning LLC
- Imagine Learning LLC - Overview
- Imagine Learning LLC - Product / Service
- Imagine Learning LLC - Key offerings
13.11 Instructure Holdings Inc.
- Instructure Holdings Inc. - Overview
- Instructure Holdings Inc. - Product / Service
- Instructure Holdings Inc. - Key news
- Instructure Holdings Inc. - Key offerings
13.12 Magoosh
- Magoosh - Overview
- Magoosh - Product / Service
- Magoosh - Key offerings
13.13 McGraw Hill LLC
- McGraw Hill LLC - Overview
- McGraw Hill LLC - Product / Service
- McGraw Hill LLC - Key news
- McGraw Hill LLC - Key offerings
13.14 Pearson Plc
- Pearson Plc - Overview
- Pearson Plc - Business segments
- Pearson Plc - Key news
- Pearson Plc - Key offerings
- Pearson Plc - Segment focus
13.15 PrepScholar
- PrepScholar - Overview
- PrepScholar - Product / Service
- PrepScholar - Key offerings
13.16 Sylvan Learning LLC
- Sylvan Learning LLC - Overview
- Sylvan Learning LLC - Product / Service
- Sylvan Learning LLC - Key offerings
13.17 TPR Education LLC
- TPR Education LLC - Overview
- TPR Education LLC - Product / Service
- TPR Education LLC - Key offerings

14 Appendix

14.1 Scope of the report
14.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
14.3 Currency conversion rates for US$
- Currency conversion rates for US$
14.4 Research methodology
- Research methodology
14.5 Data procurement
- Information sources
14.6 Data validation
- Data validation
14.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
14.8 Data synthesis
- Data synthesis
14.9 360 degree market analysis
- 360 degree market analysis
14.10 List of abbreviations
- List of abbreviations