Global Mobile Value-added Services (MVAS) Market 2025-2029

Description

List of Tables

The mobile value-added services (MVAS) market is forecasted to grow by USD 1290.7 bn during 2024-2029, accelerating at a CAGR of 19.8% during the forecast period. The report on the mobile value-added services (MVAS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid increase in smartphone penetration, digitization of key industries, and rapid penetration of mobile broadband.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	16.3%
CAGR	19.8%
Incremental Value	$1290.7 bn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's mobile value-added services (MVAS) market is segmented as below:

By Product

Mobile advertising
Mobile games
Mobile music and video streaming
Mobile money and m-commerce
Mobile publications

By End-user

BFSI
Media and entertainment
Healthcare
Education
Others

By Sector

Large enterprises
Small and medium enterprises

By Geographical Landscape

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the increasing popularity of ar in location-based games as one of the prime reasons driving the mobile value-added services (MVAS) market growth during the next few years. Also, growing demand for non-linear media consumption and rapid shift toward m-commerce will lead to sizable demand in the market.

The report on the mobile value-added services (MVAS) market covers the following areas:

Mobile Value-Added Services (MVAS) Market sizing
Mobile Value-Added Services (MVAS) Market forecast
Mobile Value-Added Services (MVAS) Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile value-added services (MVAS) market vendors that include America Movil SAB de CV, Apple Inc., AT and T Inc., Call Up, Cisco Systems Inc., Comviva Technologies Ltd., Google LLC, Huawei Technologies Co. Ltd., Infosys Ltd., InMobi Pte. Ltd., International Business Machines Corp., Jio Platforms, Monty Mobile, MyRepublic Ltd, OnMobile Global Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd, Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc. Also, the mobile value-added services (MVAS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR44646

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Sector
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Mobile Value-Added Services (MVAS) Market 2019 - 2023
- Historic Market Size - Data Table on Global Mobile Value-Added Services (MVAS) Market 2019 - 2023 ($ billion)
5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
5.3 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
5.4 Sector segment analysis 2019 - 2023
- Historic Market Size - Sector Segment 2019 - 2023 ($ billion)
5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

6.1 Impact of AI on Global Mobile Value-added Services (MVAS) Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Product

8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
8.3 Mobile advertising - Market size and forecast 2024-2029
- Chart on Mobile advertising - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile advertising - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile advertising - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile advertising - Year-over-year growth 2024-2029 (%)
8.4 Mobile games - Market size and forecast 2024-2029
- Chart on Mobile games - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile games - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile games - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile games - Year-over-year growth 2024-2029 (%)
8.5 Mobile music and video streaming - Market size and forecast 2024-2029
- Chart on Mobile music and video streaming - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile music and video streaming - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile music and video streaming - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile music and video streaming - Year-over-year growth 2024-2029 (%)
8.6 Mobile money and m-commerce - Market size and forecast 2024-2029
- Chart on Mobile money and m-commerce - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile money and m-commerce - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile money and m-commerce - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile money and m-commerce - Year-over-year growth 2024-2029 (%)
8.7 Mobile publications - Market size and forecast 2024-2029
- Chart on Mobile publications - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile publications - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile publications - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile publications - Year-over-year growth 2024-2029 (%)
8.8 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)

9 Market Segmentation by End-user

9.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
9.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
9.3 BFSI - Market size and forecast 2024-2029
- Chart on BFSI - Market size and forecast 2024-2029 ($ billion)
- Data Table on BFSI - Market size and forecast 2024-2029 ($ billion)
- Chart on BFSI - Year-over-year growth 2024-2029 (%)
- Data Table on BFSI - Year-over-year growth 2024-2029 (%)
9.4 Media and entertainment - Market size and forecast 2024-2029
- Chart on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
- Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
- Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
- Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
9.5 Healthcare - Market size and forecast 2024-2029
- Chart on Healthcare - Market size and forecast 2024-2029 ($ billion)
- Data Table on Healthcare - Market size and forecast 2024-2029 ($ billion)
- Chart on Healthcare - Year-over-year growth 2024-2029 (%)
- Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
9.6 Education - Market size and forecast 2024-2029
- Chart on Education - Market size and forecast 2024-2029 ($ billion)
- Data Table on Education - Market size and forecast 2024-2029 ($ billion)
- Chart on Education - Year-over-year growth 2024-2029 (%)
- Data Table on Education - Year-over-year growth 2024-2029 (%)
9.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
9.8 Market opportunity by End-user
- Market opportunity by End-user ($ billion)
- Data Table on Market opportunity by End-user ($ billion)

10 Market Segmentation by Sector

10.1 Market segments
- Chart on Sector - Market share 2024-2029 (%)
- Data Table on Sector - Market share 2024-2029 (%)
10.2 Comparison by Sector
- Chart on Comparison by Sector
- Data Table on Comparison by Sector
10.3 Large enterprises - Market size and forecast 2024-2029
- Chart on Large enterprises - Market size and forecast 2024-2029 ($ billion)
- Data Table on Large enterprises - Market size and forecast 2024-2029 ($ billion)
- Chart on Large enterprises - Year-over-year growth 2024-2029 (%)
- Data Table on Large enterprises - Year-over-year growth 2024-2029 (%)
10.4 Small and medium enterprises - Market size and forecast 2024-2029
- Chart on Small and medium enterprises - Market size and forecast 2024-2029 ($ billion)
- Data Table on Small and medium enterprises - Market size and forecast 2024-2029 ($ billion)
- Chart on Small and medium enterprises - Year-over-year growth 2024-2029 (%)
- Data Table on Small and medium enterprises - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by Sector
- Market opportunity by Sector ($ billion)
- Data Table on Market opportunity by Sector ($ billion)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
12.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
12.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
12.10 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.11 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
12.12 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
12.13 Australia - Market size and forecast 2024-2029
- Chart on Australia - Market size and forecast 2024-2029 ($ billion)
- Data Table on Australia - Market size and forecast 2024-2029 ($ billion)
- Chart on Australia - Year-over-year growth 2024-2029 (%)
- Data Table on Australia - Year-over-year growth 2024-2029 (%)
12.14 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.15 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.16 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
12.17 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

13 Drivers, Challenges, and Opportunity/Restraints

13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 America Movil SAB de CV
- America Movil SAB de CV - Overview
- America Movil SAB de CV - Business segments
- America Movil SAB de CV - Key offerings
- America Movil SAB de CV - Segment focus
- SWOT
15.5 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
- SWOT
15.6 AT and T Inc.
- AT and T Inc. - Overview
- AT and T Inc. - Business segments
- AT and T Inc. - Key news
- AT and T Inc. - Key offerings
- AT and T Inc. - Segment focus
- SWOT
15.7 Cisco Systems Inc.
- Cisco Systems Inc. - Overview
- Cisco Systems Inc. - Business segments
- Cisco Systems Inc. - Key news
- Cisco Systems Inc. - Key offerings
- Cisco Systems Inc. - Segment focus
- SWOT
15.8 Comviva Technologies Ltd.
- Comviva Technologies Ltd. - Overview
- Comviva Technologies Ltd. - Business segments
- Comviva Technologies Ltd. - Key news
- Comviva Technologies Ltd. - Key offerings
- Comviva Technologies Ltd. - Segment focus
- SWOT
15.9 Google LLC
- Google LLC - Overview
- Google LLC - Product / Service
- Google LLC - Key news
- Google LLC - Key offerings
- SWOT
15.10 Huawei Technologies Co. Ltd.
- Huawei Technologies Co. Ltd. - Overview
- Huawei Technologies Co. Ltd. - Product / Service
- Huawei Technologies Co. Ltd. - Key news
- Huawei Technologies Co. Ltd. - Key offerings
- SWOT
15.11 Infosys Ltd.
- Infosys Ltd. - Overview
- Infosys Ltd. - Business segments
- Infosys Ltd. - Key news
- Infosys Ltd. - Key offerings
- Infosys Ltd. - Segment focus
- SWOT
15.12 International Business Machines Corp.
- International Business Machines Corp. - Overview
- International Business Machines Corp. - Business segments
- International Business Machines Corp. - Key news
- International Business Machines Corp. - Key offerings
- International Business Machines Corp. - Segment focus
- SWOT
15.13 Jio Platforms
- Jio Platforms - Overview
- Jio Platforms - Product / Service
- Jio Platforms - Key offerings
- SWOT
15.14 Monty Mobile
- Monty Mobile - Overview
- Monty Mobile - Product / Service
- Monty Mobile - Key offerings
- SWOT
15.15 OnMobile Global Ltd.
- OnMobile Global Ltd. - Overview
- OnMobile Global Ltd. - Product / Service
- OnMobile Global Ltd. - Key offerings
- SWOT
15.16 Samsung Electronics Co. Ltd.
- Samsung Electronics Co. Ltd. - Overview
- Samsung Electronics Co. Ltd. - Business segments
- Samsung Electronics Co. Ltd. - Key news
- Samsung Electronics Co. Ltd. - Key offerings
- Samsung Electronics Co. Ltd. - Segment focus
- SWOT
15.17 Telefonaktiebolaget LM Ericsson
- Telefonaktiebolaget LM Ericsson - Overview
- Telefonaktiebolaget LM Ericsson - Business segments
- Telefonaktiebolaget LM Ericsson - Key news
- Telefonaktiebolaget LM Ericsson - Key offerings
- Telefonaktiebolaget LM Ericsson - Segment focus
- SWOT
15.18 Vodafone Group Plc
- Vodafone Group Plc - Overview
- Vodafone Group Plc - Business segments
- Vodafone Group Plc - Key offerings
- Vodafone Group Plc - Segment focus
- SWOT

16 Appendix

16.1 Scope of the report
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations