Intimate Apparel Market In Southern Europe 2026-2030

Description

The intimate apparel market in southern europe is forecasted to grow by USD 2039.5 mn during 2025-2030, accelerating at a CAGR of 6.2% during the forecast period. The report on the intimate apparel market in southern europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by technological innovation in textile engineering and comfort, heightened consumer awareness toward sustainable and ethical production, strategic integration of digital personalization and omnichannel retail.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2026
End Year	2030
Series Year	2026-2030
Growth Momentum	Accelerate
YOY 2026	6%
CAGR	6.2%
Incremental Value	$2039.5 mn

Technavio's intimate apparel market in southern europe is segmented as below:

By Product

Lower innerwear
Upper innerwear
Sleepwear and loungewear
Thermal wear
Others

By Distribution Channel

Offline
Online

By Gender

Female
Male

Geography

Southern Europe

This study identifies the proliferation of bio-based materials and circular economy integration as one of the prime reasons driving the intimate apparel market in southern europe growth during the next few years. Also, convergence of intimate apparel and versatile outerwear and hyper-personalization through advanced AI and computer vision will lead to sizable demand in the market.

The report on the intimate apparel market in southern europe covers the following areas:

Intimate apparel market in southern europe sizing
Intimate apparel market in southern europe forecast
Intimate apparel market in southern europe industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading intimate apparel market in southern europe vendors that include Calvin Klein USA, Chantelle Lingerie Inc., ETAM, Fruit of the Loom Inc., Hanesbrands Inc., Hanro, Hennes and Mauritz AB, Hunkemoller B.V., Intimissimi, Jockey International Inc., La Perla Global UK Ltd., Lise Charmel, Marks and Spencer Group., Oysho, Simone Perele, Triumph Intertrade AG, UNIQLO Co.Ltd., Victorias Secret and Co., wolford, WomenSecret. Also, the intimate apparel market in southern europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR81247

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Gender
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030

3 Market Landscape

3.1 Market ecosystem
- Chart on Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Chart on Market characteristics analysis
3.3 Value chain analysis
- Chart on Value chain analysis

4 Market Sizing

4.1 Market definition
- Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
- Chart on Southern Europe - Market size and forecast 2025-2030 ($ million)
- Data Table on Regional - Market size and forecast 2025-2030 ($ million)
- Chart on Southern Europe: Year-over-year growth 2025-2030 (%)
- Data Table on Regional - Market size and forecast 2025-2030 ($ million)

5 Historic Market Size

5.1 Intimate Apparel Market in Southern Europe 2020 - 2024
- Historic Market Size - Data Table on Intimate Apparel Market in Southern Europe 2020 - 2024 ($ million)
5.2 Product segment analysis 2020 - 2024
- Historic Market Size - Product Segment 2020 - 2024 ($ million)
5.3 Distribution Channel segment analysis 2020 - 2024
- Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
5.4 Gender segment analysis 2020 - 2024
- Historic Market Size - Gender Segment 2020 - 2024 ($ million)
5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

6.1 AI Integration in the intimate apparel market in Southern Europe

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition
- Chart on Market condition - Five forces 2025 and 2030

8 Market Segmentation by Product

8.1 Market segments
- Chart on Product - Market share 2025-2030 (%)
- Data Table on Product - Market share 2025-2030 (%)
8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
8.3 Lower innerwear - Market size and forecast 2025-2030
- Chart on Lower innerwear - Market size and forecast 2025-2030 ($ million)
- Data Table on Lower innerwear - Market size and forecast 2025-2030 ($ million)
- Chart on Lower innerwear - Year-over-year growth 2025-2030 (%)
- Data Table on Lower innerwear - Year-over-year growth 2025-2030 (%)
8.4 Upper innerwear - Market size and forecast 2025-2030
- Chart on Upper innerwear - Market size and forecast 2025-2030 ($ million)
- Data Table on Upper innerwear - Market size and forecast 2025-2030 ($ million)
- Chart on Upper innerwear - Year-over-year growth 2025-2030 (%)
- Data Table on Upper innerwear - Year-over-year growth 2025-2030 (%)
8.5 Sleepwear and loungewear - Market size and forecast 2025-2030
- Chart on Sleepwear and loungewear - Market size and forecast 2025-2030 ($ million)
- Data Table on Sleepwear and loungewear - Market size and forecast 2025-2030 ($ million)
- Chart on Sleepwear and loungewear - Year-over-year growth 2025-2030 (%)
- Data Table on Sleepwear and loungewear - Year-over-year growth 2025-2030 (%)
8.6 Thermal wear - Market size and forecast 2025-2030
- Chart on Thermal wear - Market size and forecast 2025-2030 ($ million)
- Data Table on Thermal wear - Market size and forecast 2025-2030 ($ million)
- Chart on Thermal wear - Year-over-year growth 2025-2030 (%)
- Data Table on Thermal wear - Year-over-year growth 2025-2030 (%)
8.7 Others - Market size and forecast 2025-2030
- Chart on Others - Market size and forecast 2025-2030 ($ million)
- Data Table on Others - Market size and forecast 2025-2030 ($ million)
- Chart on Others - Year-over-year growth 2025-2030 (%)
- Data Table on Others - Year-over-year growth 2025-2030 (%)
8.8 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)

9 Market Segmentation by Distribution Channel

9.1 Market segments
- Chart on Distribution Channel - Market share 2025-2030 (%)
- Data Table on Distribution Channel - Market share 2025-2030 (%)
9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
9.3 Offline - Market size and forecast 2025-2030
- Chart on Offline - Market size and forecast 2025-2030 ($ million)
- Data Table on Offline - Market size and forecast 2025-2030 ($ million)
- Chart on Offline - Year-over-year growth 2025-2030 (%)
- Data Table on Offline - Year-over-year growth 2025-2030 (%)
9.4 Online - Market size and forecast 2025-2030
- Chart on Online - Market size and forecast 2025-2030 ($ million)
- Data Table on Online - Market size and forecast 2025-2030 ($ million)
- Chart on Online - Year-over-year growth 2025-2030 (%)
- Data Table on Online - Year-over-year growth 2025-2030 (%)
9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Gender

10.1 Market segments
- Chart on Gender - Market share 2025-2030 (%)
- Data Table on Gender - Market share 2025-2030 (%)
10.2 Comparison by Gender
- Chart on Comparison by Gender
- Data Table on Comparison by Gender
10.3 Female - Market size and forecast 2025-2030
- Chart on Female - Market size and forecast 2025-2030 ($ million)
- Data Table on Female - Market size and forecast 2025-2030 ($ million)
- Chart on Female - Year-over-year growth 2025-2030 (%)
- Data Table on Female - Year-over-year growth 2025-2030 (%)
10.4 Male - Market size and forecast 2025-2030
- Chart on Male - Market size and forecast 2025-2030 ($ million)
- Data Table on Male - Market size and forecast 2025-2030 ($ million)
- Chart on Male - Year-over-year growth 2025-2030 (%)
- Data Table on Male - Year-over-year growth 2025-2030 (%)
10.5 Market opportunity by Gender
- Market opportunity by Gender ($ million)
- Data Table on Market opportunity by Gender ($ million)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share by geography - 2025-2030 (%)
- Data Table on Market share by geography - 2025-2030 (%)
12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
12.3 Italy - Market size and forecast 2025-2030
12.4 Spain - Market size and forecast 2025-2030
12.5 Portugal - Market size and forecast 2025-2030
- Chart on Portugal - Market size and forecast 2025-2030 ($ million)
- Data Table on Portugal - Market size and forecast 2025-2030 ($ million)
- Chart on Portugal - Year-over-year growth 2025-2030 (%)
- Data Table on Portugal - Year-over-year growth 2025-2030 (%)
12.6 Greece - Market size and forecast 2025-2030
- Chart on Greece - Market size and forecast 2025-2030 ($ million)
- Data Table on Greece - Market size and forecast 2025-2030 ($ million)
- Chart on Greece - Year-over-year growth 2025-2030 (%)
- Data Table on Greece - Year-over-year growth 2025-2030 (%)
12.7 Rest of Southern Europe - Market size and forecast 2025-2030
- Chart on Rest of Southern Europe - Market size and forecast 2025-2030 ($ million)
- Data Table on Rest of Southern Europe - Market size and forecast 2025-2030 ($ million)
- Chart on Rest of Southern Europe - Year-over-year growth 2025-2030 (%)
- Data Table on Rest of Southern Europe - Year-over-year growth 2025-2030 (%)
12.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Table on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

13.1 Market drivers
- Technological innovation in textile engineering and comfort
- Heightened consumer awareness toward sustainable and ethical production
- Strategic integration of digital personalization and omnichannel retail
13.2 Market challenges
- Fluctuating raw material costs and logistical disruptions
- Compliance with environmental regulations and circularity mandates
- Intense competition from ultra-fast fashion and global platforms
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
13.4 Market opportunities
- Proliferation of bio-based materials and circular economy integration
- Convergence of intimate apparel and versatile outerwear
- Hyper-personalization through advanced AI and computer vision

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 Calvin Klein USA
- Calvin Klein USA - Overview
- Calvin Klein USA - Product / Service
- Calvin Klein USA - Key offerings
- SWOT
15.5 Chantelle Lingerie Inc.
- Chantelle Lingerie Inc. - Overview
- Chantelle Lingerie Inc. - Product / Service
- Chantelle Lingerie Inc. - Key offerings
- SWOT
15.6 ETAM
- ETAM - Overview
- ETAM - Product / Service
- ETAM - Key offerings
- SWOT
15.7 Hanesbrands Inc.
- Hanesbrands Inc. - Overview
- Hanesbrands Inc. - Business segments
- Hanesbrands Inc. - Key news
- Hanesbrands Inc. - Key offerings
- Hanesbrands Inc. - Segment focus
- SWOT
15.8 Hanro
- Hanro - Overview
- Hanro - Product / Service
- Hanro - Key offerings
- SWOT
15.9 Hunkemoller B.V.
- Hunkemoller B.V. - Overview
- Hunkemoller B.V. - Product / Service
- Hunkemoller B.V. - Key offerings
- SWOT
15.10 Intimissimi
- Intimissimi - Overview
- Intimissimi - Product / Service
- Intimissimi - Key offerings
- SWOT
15.11 Jockey International Inc.
- Jockey International Inc. - Overview
- Jockey International Inc. - Product / Service
- Jockey International Inc. - Key offerings
- SWOT
15.12 La Perla Global UK Ltd.
- La Perla Global UK Ltd. - Overview
- La Perla Global UK Ltd. - Product / Service
- La Perla Global UK Ltd. - Key offerings
- SWOT
15.13 Marks and Spencer Group.
- Marks and Spencer Group. - Overview
- Marks and Spencer Group. - Business segments
- Marks and Spencer Group. - Key offerings
- Marks and Spencer Group. - Segment focus
- SWOT
15.14 Oysho
- Oysho - Overview
- Oysho - Product / Service
- Oysho - Key offerings
- SWOT
15.15 Triumph Intertrade AG
- Triumph Intertrade AG - Overview
- Triumph Intertrade AG - Product / Service
- Triumph Intertrade AG - Key offerings
- SWOT
15.16 Victorias Secret and Co.
- Victorias Secret and Co. - Overview
- Victorias Secret and Co. - Product / Service
- Victorias Secret and Co. - Key offerings
- SWOT
15.17 wolford
- wolford - Overview
- wolford - Product / Service
- wolford - Key offerings
- SWOT
15.18 WomenSecret
- WomenSecret - Overview
- WomenSecret - Product / Service
- WomenSecret - Key offerings
- SWOT

16 Appendix

16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations