PUBLISHER: The Business Research Company | PRODUCT CODE: 1929846
PUBLISHER: The Business Research Company | PRODUCT CODE: 1929846
Antibacterial underwear is specially crafted innerwear made from fabrics treated with antimicrobial agents to inhibit bacterial growth and prevent unpleasant odors. Its primary purpose is to improve personal hygiene, maintain long-lasting freshness, and reduce the risk of skin irritation or infections.
The main types of antibacterial underwear include men's, women's, and unisex options. Men's antibacterial underwear is designed with fabrics that contain antibacterial properties to prevent odor and bacteria growth while enhancing hygiene. These products come in a variety of materials such as cotton, polyester, nylon, spandex, and other fabrics. They are distributed through multiple channels, including online retailers, direct-to-consumer websites, e-commerce marketplaces, offline retailers, specialty stores, department stores, and supermarkets and hypermarkets. The key end-users include both adults and children.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs are impacting the antibacterial underwear market by increasing costs of imported functional fabrics, antimicrobial coatings, specialty yarns, and textile machinery. Apparel manufacturers in North America and Europe are most affected due to dependence on imported textiles, while Asia-Pacific faces cost pressure on export-oriented garment production. These tariffs are increasing retail prices and affecting sourcing strategies. However, they are also encouraging local textile innovation, regional fabric production, and adoption of alternative antimicrobial treatments.
The antibacterial underwear market research report is one of a series of new reports from The Business Research Company that provides antibacterial underwear market statistics, including antibacterial underwear industry global market size, regional shares, competitors with a antibacterial underwear market share, detailed antibacterial underwear market segments, market trends and opportunities, and any further data you may need to thrive in the antibacterial underwear industry. This antibacterial underwear market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The antibacterial underwear market size has grown strongly in recent years. It will grow from $1.16 billion in 2025 to $1.25 billion in 2026 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to increasing awareness of personal hygiene, expansion of active lifestyle apparel usage, rising demand for functional innerwear, availability of antimicrobial textile treatments, growth of premium apparel segments.
The antibacterial underwear market size is expected to see strong growth in the next few years. It will grow to $1.74 billion in 2030 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to increasing demand for sustainable antimicrobial fabrics, rising online apparel sales penetration, expansion of health-focused clothing lines, growing focus on comfort and performance wear, increasing innovation in textile treatment technologies. Major trends in the forecast period include increasing adoption of antimicrobial fabric treatments, rising demand for odor-control innerwear, growing preference for skin-friendly materials, expansion of wellness-oriented apparel lines, enhanced focus on long-lasting fabric performance.
The growing participation in sports and fitness activities is expected to drive the growth of the antibacterial underwear market in the coming years. Sports and fitness activities include physical exercises and recreational games that support health improvement, strength building, endurance enhancement, and overall physical well-being. The increase in participation in sports and fitness activities is largely driven by heightened awareness of the importance of maintaining a healthy lifestyle. Antibacterial underwear is widely used during sports and fitness activities to prevent odor, reduce the risk of infections, and improve hygiene and comfort during periods of intense physical exertion. For instance, in February 2024, according to a report published by the Sports & Fitness Industry Association (SFIA), a US-based trade association, participation in winter sports, team sports, racquet sports, and water sports increased by more than 9% in 2023, with winter sports recording the highest growth at 22%. In addition, pickleball participation rose by 51.8% compared to 2022, while overall sports and fitness participation reached 242 million Americans, reflecting a 2.2% increase from 2022. As a result, the rising engagement in sports and fitness activities is contributing to the expansion of the antibacterial underwear market.
The antibacterial underwear market is witnessing a trend toward innovative solutions aimed at combating odor and bacteria in intimate wear. Market participants are increasingly focusing on hygiene-driven innovations, including antimicrobial protection and moisture-wicking fabrics, to improve wearer comfort, prevent infections, and address the growing consumer demand for health-focused and performance-oriented intimate apparel. Antimicrobial protection involves the use of materials or treatments that suppress the growth of odor-causing bacteria, while moisture-wicking fabrics are engineered to draw sweat away from the skin to maintain dryness and comfort. For example, in January 2024, Oya Femtech Apparel, a US-based women's activewear brand, launched Barely There, a range of breathable, antimicrobial, non-toxic, moisture-wicking silky panties. These products are designed to manage sweat and odor while lowering the risk of urinary tract infections (UTIs), yeast infections, and bacterial vaginosis. The panties are made from breathable mesh fabric that is free from more than 80,000 toxins, including bisphenol A (BPA) and perfluoroalkoxy alkane (PFA).
In December 2023, Somedays, a Canada-based healthcare technology company specializing in natural period pain relief and menstrual wellness, acquired Aisle for an undisclosed amount. Through this acquisition, Somedays aims to broaden its product portfolio and reinforce its presence in the menstrual care and femtech market by integrating complementary period care offerings and leveraging shared customer bases to drive innovation and expand market reach. Aisle is a Canada-based healthcare technology company focused on sustainable period care solutions, including period underwear, menstrual cups, and washable cloth pads.
Major companies operating in the antibacterial underwear market are Jockey International Inc., Icebreaker Holdings Limited, ExOfficio LLC, SAXX Underwear Co. Ltd., Rhone Apparel Inc., Nice Laundry LLC, Under Armour Inc., Lululemon Athletica Inc., Decathlon S.A., PVH Corp., Reebok International Limited, Adidas AG, Nike Inc., American Eagle Outfitters Inc., Ralph Lauren Corporation, Alanic Global, Hanro of Switzerland, Tommy John LLC, MeUndies Inc., Bombas
North America was the largest region in the antibacterial underwear market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the antibacterial underwear market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the antibacterial underwear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The antibacterial underwear market consists of sales of shorts, shapewear, boy shorts, and panties. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Antibacterial Underwear Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses antibacterial underwear market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for antibacterial underwear ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The antibacterial underwear market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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