Men's Underwear Market Size, Share, and Growth Analysis, By Product (Briefs, Boxers), By Material (Cotton, Polyester), By Age Group, By Distribution Channel, By Region - Industry Forecast 2026-2033

Men's Underwear Market size was valued at USD 43.45 Billion in 2024 and is poised to grow from USD 45.8 Billion in 2025 to USD 69.75 Billion by 2033, growing at a CAGR of 5.4% during the forecast period (2026-2033).

The men's underwear market is poised for significant growth, driven by heightened health and hygiene awareness, diverse product offerings, and evolving fashion trends. Increasing disposable income and the shifting preferences of consumers, particularly Millennials, are key factors influencing demand. This demographic is more open to unique and innovative designs, prompting manufacturers to incorporate various fabrics like cotton, silk, and blends into their products. Advances in design, such as ergonomic innovations featured by brands like Saxx, enhance comfort and functionality, attracting a broader audience. The expansion of modern retail outlets is improving product accessibility, while ongoing research and development initiatives aim to cater to diverse body types. Overall, this dynamic sector is positioned to capitalize on emerging trends and consumer preferences in intimate apparel.

Top-down and bottom-up approaches were used to estimate and validate the size of the Men's Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Men's Underwear Market Segments Analysis

Global Men's Underwear Market is segmented by Product, Material, Age Group, Distribution Channel and region. Based on Product, the market is segmented into Briefs, Boxers, Boxer briefs, Trunks, Hipsters, Thongs and Others. Based on Material, the market is segmented into Cotton, Polyester, Modal, Nylon, Bamboo and Others. Based on Age Group, the market is segmented into 15 - 30, 31 - 45, 46 - 60 and Above 60. Based on Distribution Channel, the market is segmented into Wholesaler/Distributor, Specialty store, Hypermarket/Supermarket, E-commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Men's Underwear Market

A significant factor driving the global Men's Underwear market is the increasing awareness surrounding health and hygiene. Men are becoming more vigilant about their personal care and are choosing underwear that prioritizes moisture management, breathability, and odor control. This shift is particularly prominent in developing regions, where improving disposable incomes and urbanization are fostering a heightened focus on personal grooming and hygiene practices. Consequently, brands are responding to this trend by developing underwear that incorporates features such as antimicrobial properties, moisture-wicking materials, and enhanced ventilation, aimed at meeting the evolving preferences of the modern consumer.

Restraints in the Men's Underwear Market

The landscape of the Men's Underwear market is characterized by intense competition among numerous manufacturers striving to differentiate themselves through various aspects such as product features, quality, pricing strategies, and brand visibility. This fierce rivalry frequently triggers price wars, which can significantly erode profit margins for manufacturers. As companies vie to capture consumer attention and market share, the pressures of competition compel them to continually innovate and enhance their offerings, ultimately affecting profitability and sustainability in a market where differentiation is key to success. The constant evolution in consumer preferences further complicates this dynamic, making it essential for brands to adapt swiftly.

Market Trends of the Men's Underwear Market

The Men's Underwear market is witnessing a notable shift towards premium and luxury offerings, driven by consumers' rising preference for high-quality, comfortable products. This trend is characterized by a willingness to invest in underwear made from superior materials, promoting features like moisture-wicking, odor-resistance, and breathability. As brands adapt to this demand, they are innovating not only in fabric technology but also in design, creating sophisticated collections that prioritize both function and fashion. This emphasis on quality and comfort underscores a broader lifestyle trend where consumers increasingly seek products that enhance their daily experiences, positioning premium men's underwear as an essential wardrobe staple.