Vacation Rental Market In Europe 2026-2030

Description

The vacation rental market in europe is forecasted to grow by USD 95.1 bn during 2025-2030, accelerating at a CAGR of 13.2% during the forecast period. The report on the vacation rental market in europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in number of tourists in europe, rapid growth of online booking for vacation rental properties, technological advancements in vacation rental property booking.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2025
End Year	2030
Series Year	2026-2030
Growth Momentum	Accelerate
YOY 2026	12.2%
CAGR	13.2%
Incremental Value	$95.1 bn

Technavio's vacation rental market in europe is segmented as below:

By Mode Of Booking

Offline
Online

By Management

Managed by owners
Professionally managed

By Price Range

Mid-range
Luxury
Economic

Geography

Europe
- UK
- France
- Italy
- Spain

This study identifies the adoption of effective promotional strategies as one of the prime reasons driving the vacation rental market in europe growth during the next few years. Also, improved booking process is augmenting market growth and proliferation of vacation rental business services and increased professionalism will lead to sizable demand in the market.

The report on the vacation rental market in europe covers the following areas:

Vacation rental market in europe sizing
Vacation rental market in europe forecast
Vacation rental market in europe industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading vacation rental market in europe vendors that include 9flats.com PTE Ltd., Airbnb Inc., atraveo GmbH, Awaze Vacation Rentals Ltd., Bennington Properties, Bluefish Vacation Rentals, Booking Holdings Inc., Clickstay Ltd., Elite Destination Homes, Expedia Group Inc., Holiday Lettings, HomeToGo GmbH, RedAwning.com Inc., Rental Escapes, TripAdvisor Inc., Vacasa Inc., World Travel Holdings, Wyndham Destinations Inc.. Also, the vacation rental market in europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR73111

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Mode of Booking
- Executive Summary - Chart on Market Segmentation by Management
- Executive Summary - Chart on Market Segmentation by Price Range
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030

3 Market Landscape

3.1 Market ecosystem
3.2 Market characteristics
3.3 Value chain analysis

4 Market Sizing

4.1 Market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

5.1 Vacation Rental Market in Europe 2020 - 2024
- Historic Market Size - Data Table on Vacation Rental Market in Europe 2020 - 2024 ($ billion)
5.2 Mode of Booking segment analysis 2020 - 2024
- Historic Market Size - Mode of Booking Segment 2020 - 2024 ($ billion)
5.3 Management segment analysis 2020 - 2024
- Historic Market Size - Management Segment 2020 - 2024 ($ billion)
5.4 Price Range segment analysis 2020 - 2024
- Historic Market Size - Price Range Segment 2020 - 2024 ($ billion)
5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

6.1 Impact of AI on Vacation Rental Market in Europe
6.2 Impact of Geopolitical Conflicts on Vacation Rental Market in Europe

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition

8 Market Segmentation by Mode of Booking

8.1 Market segments
8.2 Comparison by Mode of Booking
8.3 Offline - Market size and forecast 2025-2030
8.4 Online - Market size and forecast 2025-2030
8.5 Market opportunity by Mode of Booking
- Market opportunity by Mode of Booking ($ billion)

9 Market Segmentation by Management

9.1 Market segments
9.2 Comparison by Management
9.3 Managed by owners - Market size and forecast 2025-2030
9.4 Professionally managed - Market size and forecast 2025-2030
9.5 Market opportunity by Management
- Market opportunity by Management ($ billion)

10 Market Segmentation by Price Range

10.1 Market segments
10.2 Comparison by Price Range
10.3 Mid-range - Market size and forecast 2025-2030
10.4 Luxury - Market size and forecast 2025-2030
10.5 Economic - Market size and forecast 2025-2030
10.6 Market opportunity by Price Range
- Market opportunity by Price Range ($ billion)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
12.2 Geographic comparison
12.3 UK - Market size and forecast 2025-2030
12.4 France - Market size and forecast 2025-2030
12.5 Italy - Market size and forecast 2025-2030
12.6 Spain - Market size and forecast 2025-2030
12.7 Rest of Europe - Market size and forecast 2025-2030
12.8 Market opportunity by geography
- Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

13.1 Market drivers
- Increase in number of tourists in Europe
- Rapid growth of online booking for vacation rental properties
- Technological advancements in vacation rental property booking
13.2 Market challenges
- Inconsistency in providing quality vacation rental properties
- Fraudulent vacation rental homes
- Unfavourable regulations on vacation rental homes from various governments
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
13.4 Market opportunities
- Adoption of effective promotional strategies
- Improved booking process is augmenting market growth
- Proliferation of vacation rental business services and increased professionalism

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 9flats.com PTE Ltd.
- 9flats.com PTE Ltd. - Overview
- 9flats.com PTE Ltd. - Product / Service
- 9flats.com PTE Ltd. - Key offerings
- SWOT
15.5 Airbnb Inc.
- Airbnb Inc. - Overview
- Airbnb Inc. - Product / Service
- Airbnb Inc. - Key offerings
- SWOT
15.6 atraveo GmbH
- atraveo GmbH - Overview
- atraveo GmbH - Product / Service
- atraveo GmbH - Key offerings
- SWOT
15.7 Awaze Vacation Rentals Ltd.
- Awaze Vacation Rentals Ltd. - Overview
- Awaze Vacation Rentals Ltd. - Product / Service
- Awaze Vacation Rentals Ltd. - Key offerings
- SWOT
15.8 Bennington Properties
- Bennington Properties - Overview
- Bennington Properties - Product / Service
- Bennington Properties - Key offerings
- SWOT
15.9 Bluefish Vacation Rentals
- Bluefish Vacation Rentals - Overview
- Bluefish Vacation Rentals - Product / Service
- Bluefish Vacation Rentals - Key offerings
- SWOT
15.10 Booking Holdings Inc.
- Booking Holdings Inc. - Overview
- Booking Holdings Inc. - Product / Service
- Booking Holdings Inc. - Key offerings
- SWOT
15.11 Clickstay Ltd.
- Clickstay Ltd. - Overview
- Clickstay Ltd. - Product / Service
- Clickstay Ltd. - Key offerings
- SWOT
15.12 Elite Destination Homes
- Elite Destination Homes - Overview
- Elite Destination Homes - Product / Service
- Elite Destination Homes - Key offerings
- SWOT
15.13 Expedia Group Inc.
- Expedia Group Inc. - Overview
- Expedia Group Inc. - Business segments
- Expedia Group Inc. - Key offerings
- Expedia Group Inc. - Segment focus
- SWOT
15.14 Holiday Lettings
- Holiday Lettings - Overview
- Holiday Lettings - Product / Service
- Holiday Lettings - Key offerings
- SWOT
15.15 TripAdvisor Inc.
- TripAdvisor Inc. - Overview
- TripAdvisor Inc. - Business segments
- TripAdvisor Inc. - Key offerings
- TripAdvisor Inc. - Segment focus
- SWOT
15.16 Vacasa Inc.
- Vacasa Inc. - Overview
- Vacasa Inc. - Product / Service
- Vacasa Inc. - Key offerings
- SWOT
15.17 World Travel Holdings
- World Travel Holdings - Overview
- World Travel Holdings - Product / Service
- World Travel Holdings - Key offerings
- SWOT
15.18 Wyndham Destinations Inc.
- Wyndham Destinations Inc. - Overview
- Wyndham Destinations Inc. - Product / Service
- Wyndham Destinations Inc. - Key offerings
- SWOT

16 Appendix

16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations