Europe Programmatic Display Advertising Market Size, Share & Industry Trends Analysis Report By Type (Private Marketplaces, Real time Bidding and Automated Guaranteed), By Vertical, By Ad Format, By Country and Growth Forecast, 2022

List of Tables

The Europe Programmatic Display Advertising Market would witness market growth of 31.6% CAGR during the forecast period (2022-2028).

Rising internet use and mobile subscriptions are anticipated to fuel demand for programmatic advertising. Private markets are becoming increasingly well-known as a kind of display advertising due to the growth in online shopping throughout the globe. Demand for display advertising would increase with the increased usage of digital displays. Programmatic advertisements based on user location information from different sources, including GPS and WIFI signals, have expanded due to a surge in travel advertising through online channels.

Ads that are optimized for mobile are becoming more and more popular. Since more commercials are provided per capita by video streaming service providers, increasing OTT service customers would boost income from programmatic advertising. Via an automated bidding mechanism, programmatic displays make it easier to automate the purchasing and selling of ad inventory in real-time. With a structured framework, programmatic advertising enables companies to purchase ad impressions on publisher websites or mobile applications instantly. The platform uses real-time analytics to identify the campaign's most promising online audiences. Then, it purchases digital ad inventory by holding an auction based on the equipment's available inventory.

Over a third of agencies predict that DOOH will be the most significant growth area for programmatic expenditure in 2021, according to the IAB Europe's Attitudes to Programmatic Advertising 2020 report. One of the most industrialized continents in the world, Europe has the necessary infrastructure to support the widespread use of digital out-of-home advertising. In addition, the area is home to some of the greatest fashion and automakers in the world, who want to market their goods to a broad range of consumers there. These factors will provide development prospects for market participants in the programmatic display advertising market in the Europe region.

The Germany market dominated the Europe Programmatic Display Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $172,125.9 Million by 2028. The UK market is anticipated to grow at a CAGR of 30.5% during (2022 - 2028). Additionally, The France market would exhibit a CAGR of 32.5% during (2022 - 2028).

Based on Type, the market is segmented into Private Marketplaces, Real time Bidding and Automated Guaranteed. Based on Vertical, the market is segmented into BFSI, Telecom & IT, Automotive, Healthcare, Manufacturing, Government and Others. Based on Ad Format, the market is segmented into Online Video, Online Display, Mobile Video and Mobile Display. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC (Alphabet, Inc.), LG Electronics (LG Corporation), Samsung Electronics Co., Ltd. (Samsung Group), Verizon Communications, Inc., BasisTech LLC, Connexity, Inc. (Taboola.com Ltd), Integral Ad Science Holding Corp., Magnite, Inc., and IPONWEB Limited (Criteo S.A.)

Scope of the Study

Market Segments covered in the Report:

By Type

Private Marketplaces
Real time Bidding
Automated Guaranteed

By Vertical

BFSI
Telecom & IT
Automotive
Healthcare
Manufacturing
Government
Others

By Ad Format

Online Video
Online Display
Mobile Video
Mobile Display

By Country

Germany
UK
France
Russia
Spain
Italy
Rest of Europe

Companies Profiled

Adobe, Inc.
Google LLC (Alphabet, Inc.)
LG Electronics (LG Corporation)
Samsung Electronics Co., Ltd. (Samsung Group)
Verizon Communications, Inc.
BasisTech LLC
Connexity, Inc. (Taboola.com Ltd)
Integral Ad Science Holding Corp.
Magnite, Inc.
IPONWEB Limited (Criteo S.A.)

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Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Europe Programmatic Display Advertising Market, by Type
- 1.4.2 Europe Programmatic Display Advertising Market, by Vertical
- 1.4.3 Europe Programmatic Display Advertising Market, by Ad Format
- 1.4.4 Europe Programmatic Display Advertising Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview

2.1 Introduction
- 2.1.1 Overview
  - 2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
- 2.2.1 Market Drivers
- 2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global

3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
- 3.2.1 Partnerships, Collaborations and Agreements
- 3.2.2 Product Launches and Product Expansions
- 3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
- 3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
- 3.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2019, Jun - 2023, Jan) Leading Players

Chapter 4. Europe Programmatic Display Advertising Market by Type

4.1 Europe Private Marketplaces Market by Country
4.2 Europe Real time Bidding Market by Country
4.3 Europe Automated Guaranteed Market by Country

Chapter 5. Europe Programmatic Display Advertising Market by Vertical

5.1 Europe BFSI Market by Country
5.2 Europe Telecom & IT Market by Country
5.3 Europe Automotive Market by Country
5.4 Europe Healthcare Market by Country
5.5 Europe Manufacturing Market by Country
5.6 Europe Government Market by Country
5.7 Europe Others Market by Country

Chapter 6. Europe Programmatic Display Advertising Market by Ad Format

6.1 Europe Online Video Market by Country
6.2 Europe Online Display Market by Country
6.3 Europe Mobile Video Market by Country
6.4 Europe Mobile Display Market by Country

Chapter 7. Europe Programmatic Display Advertising Market by Country

7.1 Germany Programmatic Display Advertising Market
- 7.1.1 Germany Programmatic Display Advertising Market by Type
- 7.1.2 Germany Programmatic Display Advertising Market by Vertical
- 7.1.3 Germany Programmatic Display Advertising Market by Ad Format
7.2 UK Programmatic Display Advertising Market
- 7.2.1 UK Programmatic Display Advertising Market by Type
- 7.2.2 UK Programmatic Display Advertising Market by Vertical
- 7.2.3 UK Programmatic Display Advertising Market by Ad Format
7.3 France Programmatic Display Advertising Market
- 7.3.1 France Programmatic Display Advertising Market by Type
- 7.3.2 France Programmatic Display Advertising Market by Vertical
- 7.3.3 France Programmatic Display Advertising Market by Ad Format
7.4 Russia Programmatic Display Advertising Market
- 7.4.1 Russia Programmatic Display Advertising Market by Type
- 7.4.2 Russia Programmatic Display Advertising Market by Vertical
- 7.4.3 Russia Programmatic Display Advertising Market by Ad Format
7.5 Spain Programmatic Display Advertising Market
- 7.5.1 Spain Programmatic Display Advertising Market by Type
- 7.5.2 Spain Programmatic Display Advertising Market by Vertical
- 7.5.3 Spain Programmatic Display Advertising Market by Ad Format
7.6 Italy Programmatic Display Advertising Market
- 7.6.1 Italy Programmatic Display Advertising Market by Type
- 7.6.2 Italy Programmatic Display Advertising Market by Vertical
- 7.6.3 Italy Programmatic Display Advertising Market by Ad Format
7.7 Rest of Europe Programmatic Display Advertising Market
- 7.7.1 Rest of Europe Programmatic Display Advertising Market by Type
- 7.7.2 Rest of Europe Programmatic Display Advertising Market by Vertical
- 7.7.3 Rest of Europe Programmatic Display Advertising Market by Ad Format

Chapter 8. Company Profiles

8.1 LG Electronics (LG Corporation)
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Regional & Segmental Analysis
- 8.1.4 Research & Development Expenses
- 8.1.5 Recent strategies and developments:
  - 8.1.5.1 Partnerships, Collaborations, and Agreements:
  - 8.1.5.2 Acquisition and Mergers:
- 8.1.6 SWOT Analysis
8.2 Samsung Electronics Co., Ltd. (Samsung Group)
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental and Regional Analysis
- 8.2.4 Research & Development Expense
- 8.2.5 Recent strategies and developments:
  - 8.2.5.1 Partnerships, Collaborations, and Agreements:
- 8.2.6 SWOT Analysis
8.3 Google LLC (Alphabet, Inc.)
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expense
- 8.3.5 SWOT Analysis
8.4 Magnite, Inc.
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Regional Analysis
- 8.4.4 Recent strategies and developments:
  - 8.4.4.1 Partnerships, Collaborations, and Agreements:
  - 8.4.4.2 Acquisition and Mergers:
8.5 Verizon Communications, Inc.
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Segmental Analysis
- 8.5.4 Recent strategies and developments:
  - 8.5.4.1 Partnerships, Collaborations, and Agreements:
  - 8.5.4.2 Product Launches and Product Expansions:
8.6 Integral Ad Science Holding Corp.
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Regional Analysis
- 8.6.4 Recent strategies and developments:
  - 8.6.4.1 Acquisition and Mergers:
8.7 IPONWEB Limited (Criteo S.A.)
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Segmental and Regional Analysis
- 8.7.4 Research & Development Expenses
- 8.7.5 Recent strategies and developments:
  - 8.7.5.1 Partnerships, Collaborations, and Agreements:
8.8 Connexity, Inc. (Taboola.com Ltd)
- 8.8.1 Company Overview
- 8.8.2 Financial Analysis
- 8.8.3 Regional Analysis
- 8.8.4 Research & Development Expenses
8.9 Adobe, Inc.
- 8.9.1 Company Overview
- 8.9.2 Financial Analysis
- 8.9.3 Segmental and Regional Analysis
- 8.9.4 Research & Development Expense
8.10. BasisTech LLC
- 8.10.1 Company Overview

LIST OF TABLES

TABLE 1 Europe Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 2 Europe Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Programmatic Display Advertising Market
TABLE 4 Product Launches And Product Expansions- Programmatic Display Advertising Market
TABLE 5 Acquisition and Mergers- Programmatic Display Advertising Market
TABLE 6 Europe Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 7 Europe Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 8 Europe Private Marketplaces Market by Country, 2018 - 2021, USD Million
TABLE 9 Europe Private Marketplaces Market by Country, 2022 - 2028, USD Million
TABLE 10 Europe Real time Bidding Market by Country, 2018 - 2021, USD Million
TABLE 11 Europe Real time Bidding Market by Country, 2022 - 2028, USD Million
TABLE 12 Europe Automated Guaranteed Market by Country, 2018 - 2021, USD Million
TABLE 13 Europe Automated Guaranteed Market by Country, 2022 - 2028, USD Million
TABLE 14 Europe Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 15 Europe Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 16 Europe BFSI Market by Country, 2018 - 2021, USD Million
TABLE 17 Europe BFSI Market by Country, 2022 - 2028, USD Million
TABLE 18 Europe Telecom & IT Market by Country, 2018 - 2021, USD Million
TABLE 19 Europe Telecom & IT Market by Country, 2022 - 2028, USD Million
TABLE 20 Europe Automotive Market by Country, 2018 - 2021, USD Million
TABLE 21 Europe Automotive Market by Country, 2022 - 2028, USD Million
TABLE 22 Europe Healthcare Market by Country, 2018 - 2021, USD Million
TABLE 23 Europe Healthcare Market by Country, 2022 - 2028, USD Million
TABLE 24 Europe Manufacturing Market by Country, 2018 - 2021, USD Million
TABLE 25 Europe Manufacturing Market by Country, 2022 - 2028, USD Million
TABLE 26 Europe Government Market by Country, 2018 - 2021, USD Million
TABLE 27 Europe Government Market by Country, 2022 - 2028, USD Million
TABLE 28 Europe Others Market by Country, 2018 - 2021, USD Million
TABLE 29 Europe Others Market by Country, 2022 - 2028, USD Million
TABLE 30 Europe Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 31 Europe Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 32 Europe Online Video Market by Country, 2018 - 2021, USD Million
TABLE 33 Europe Online Video Market by Country, 2022 - 2028, USD Million
TABLE 34 Europe Online Display Market by Country, 2018 - 2021, USD Million
TABLE 35 Europe Online Display Market by Country, 2022 - 2028, USD Million
TABLE 36 Europe Mobile Video Market by Country, 2018 - 2021, USD Million
TABLE 37 Europe Mobile Video Market by Country, 2022 - 2028, USD Million
TABLE 38 Europe Mobile Display Market by Country, 2018 - 2021, USD Million
TABLE 39 Europe Mobile Display Market by Country, 2022 - 2028, USD Million
TABLE 40 Europe Programmatic Display Advertising Market by Country, 2018 - 2021, USD Million
TABLE 41 Europe Programmatic Display Advertising Market by Country, 2022 - 2028, USD Million
TABLE 42 Germany Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 43 Germany Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 44 Germany Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 45 Germany Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 46 Germany Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 47 Germany Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 48 Germany Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 49 Germany Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 50 UK Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 51 UK Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 52 UK Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 53 UK Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 54 UK Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 55 UK Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 56 UK Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 57 UK Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 58 France Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 59 France Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 60 France Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 61 France Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 62 France Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 63 France Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 64 France Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 65 France Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 66 Russia Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 67 Russia Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 68 Russia Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 69 Russia Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 70 Russia Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 71 Russia Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 72 Russia Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 73 Russia Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 74 Spain Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 75 Spain Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 76 Spain Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 77 Spain Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 78 Spain Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 79 Spain Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 80 Spain Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 81 Spain Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 82 Italy Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 83 Italy Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 84 Italy Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 85 Italy Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 86 Italy Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 87 Italy Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 88 Italy Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 89 Italy Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 90 Rest of Europe Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 91 Rest of Europe Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 92 Rest of Europe Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 93 Rest of Europe Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 94 Rest of Europe Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 95 Rest of Europe Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 96 Rest of Europe Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 97 Rest of Europe Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 98 Key information - LG Electronics, Inc.
TABLE 99 Key Information - Samsung Electronics Co., Ltd.
TABLE 100 Key Information - Google LLC
TABLE 101 Key Information - Magnite, Inc.
TABLE 102 key information - Verizon Communications, Inc.
TABLE 103 Key Information - Integral Ad Science Holding Corp.
TABLE 104 Key Information - IPONWEB Limited
TABLE 105 Key Information - Connexity, Inc.
TABLE 106 Key Information - Adobe, Inc.
TABLE 107 Key Information -BasisTech LLC

List of Figures

FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2018-2022)
FIG 4 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2019, Jun - 2023, Jan) Leading Players
FIG 5 Swot analysis: LG Corporation
FIG 6 SWOT Analysis: Samsung Electronics CO. Ltd.
FIG 7 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 8 Recent strategies and developments: Magnite, Inc.
FIG 9 Recent strategies and developments: Verizon Communications, Inc.

Europe Programmatic Display Advertising Market Size, Share & Industry Trends Analysis Report By Type (Private Marketplaces, Real time Bidding and Automated Guaranteed), By Vertical, By Ad Format, By Country and Growth Forecast, 2022 - 2028

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