Global Programmatic Display Advertising Market Size, Share & Industry Trends Analysis Report By Type (Private Marketplaces, Real time Bidding and Automated Guaranteed), By Vertical, By Ad Format, By Regional Outlook and Forecast, 2022

List of Tables

The Global Programmatic Display Advertising Market size is expected to reach $2772.7 billion by 2028, rising at a market growth of 31.9% CAGR during the forecast period.

Programmatic display advertising uses automated tools for the real-time bidding-based acquisition and sale of desktop display, video, and mobile advertisements. Also, by employing essential indicators based on audience preferences, companies may target specific audiences and demographics using programmatic display advertising services. Algorithms and software fuel targeted advertising efforts.

Programmatic display advertising is time-saving because it requires less labor to complete transactions, establish pricing, and do other operational tasks. Online advertising has grown more tailored, and engagement-driven as mobile technology and digital media have developed. In addition, advertising companies have been encouraged by the emergence of digital marketing systems to design a system that can help with ad automation.

As a result of the advent of vastly enhanced and cutting-edge technology, this market is getting more imaginative, competitive, and demanding. More efficient frameworks and approaches have been developed in the competitive climate of digital advertising. Numerous ad agencies use them to attain the desired results and revenues via online networking and marketing strategies.

The digital advertising sector is presently the most cost-effective way for consumers, ad companies, and advertisers to carry out everyday tasks, buy items, and invest in these things. Fast advancements in digital marketing help to convert correct information via a variety of methods that may support information for digital users. To boost the marginal return on financial investment of automated promotional media, businesses will continue to enhance the effectiveness and profitability of online initiatives.

COVID-19 Impact Analysis

The COVID-19 pandemic has had no impact on the development of the programmatic display advertising market. Nonetheless, some firms cut their advertising budget due to the economic impact of COVID-19; however, the increase in social media traffic created unique chances for connecting with online audiences and maintaining a high brand awareness during the period. In addition, the rapid spread of the coronavirus pandemic prompted governments around the world to close public areas, schools, and borders, allowing many firms and marketers to change their online marketing strategy.

Market Growth Factors

Increasing use of smart devices and the relevance of digital marketing

Due to the increased accessibility of high-speed internet on smartphones, the use of smartphones has increased quickly, and the way that consumers interact with different brands or sellers has changed significantly over the past few years. This is expected to fuel the market for online advertising solutions and services like programmatic display advertising. It has become essential for brands to understand consumers' interests through smartphone advertisements and encourage them. Smartphones provide real-time marketing opportunities for businesses to interact with consumers interested in their products.

Increasing digitalization to support the development of platforms for programmatic advertising

Over the projection period, the rapid digitalization of various end-user business verticals is anticipated to create lucrative opportunities for the programmatic display advertising market. The deployment of the digital equipment by clients or their customers to share data provides a foundation for programmatic advertising, which is expected to stimulate market expansion in the near future. In addition, Digitization has prepared the path for other industries, including construction, healthcare, and others, which will focus capitalizing on social media sites by incorporating digital marketing strategies.

Market Restraining Factors

The lack of qualified workers in the programmatic advertising market

Advertising and marketing organizations' unwillingness to adopt new technology tools to create programmatic display advertisements on digital platforms hinders the market's expansion. In addition, the restricted adoption of smart devices in a number of countries restricts both the digitalization of specific regions and the expansion of the market as a whole. In fundamental sectors, high turnover rates might increase human resource management costs. It can also have a direct impact on the long-term strategy of a company.

Ad Format Outlook

Based on Ad format, the programmatic display advertising market is segmented into online video, online display, mobile video, and mobile display. In 2021, the online video segment held the highest revenue share in the programmatic display advertising market. With advancements in smart Televisions, over-the-top (OTT) video and social advertising, this surge has been impacted by programmatic video advertising platforms such as Facebook, Twitter, TikTok, and Snapchat. Another very versatile ad style is the video format. This might explain why they are becoming more and more popular and why marketers are using more inventive techniques to create hyper-personalized ad messages.

Type Outlook

By type, the programmatic display advertising market is fragmented into private marketplaces, real time bidding and automated guaranteed. In 2021, the private marketing segment projected the largest revenue share in the programmatic display advertising market. Private marketplace advertising inventories and usage are gaining popularity with advertisers as they bridge the gap between traditional direct sales versus programmatic advertising. In addition, private marketplace (PMP) partnerships offer advertisers the open market's volume and ad quality benefits.

Vertical Outlook

On the basis of verticals, the programmatic display advertising market is bifurcated into automotive, manufacturing, healthcare, government, IT & telecom, BFSI and others. In 2021, the IT & telecom segment procured a promising growth rate in the programmatic display advertising market. With a more simplified and adaptable procurement strategy, programmatic DOOH has made it simpler for telecommunications businesses to stand out. Also, marketers may reach the appropriate people at the right time using audience data and targeting, resulting in an effective campaign. Telecom marketing is more relevant, engaging, and quantifiable due to programmatic DOOH.

Regional Outlook

Region wise, the programmatic display advertising market is analyzed across North America, Europe, Asia Pacific and LAMEA. The North America region led the programmatic display advertising market by generating maximum revenue share in 2021. This is because many companies are offering programmatic display advertising solutions there. Throughout the projected period, the need for programmatic display advertising technology in the area is anticipated to be driven by the presence of significant manufacturers of advertising solutions.

The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; Google LLC is the forerunner in the Programmatic Display Advertising Market. Companies such as Verizon Communications, Inc., Samsung Electronics Co., Ltd., and LG Electronics are some of the key innovators in Programmatic Display Advertising Market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC (Alphabet, Inc.), LG Electronics (LG Corporation), Samsung Electronics Co., Ltd. (Samsung Group), Verizon Communications, Inc., BasisTech LLC, Connexity, Inc. (Taboola.com Ltd), Integral Ad Science Holding Corp., Magnite, Inc., and IPONWEB Limited (Criteo S.A.)

Recent Strategies Deployed in Programmatic Display Advertising Market

Partnerships, Collaborations and Agreements:

Jan-2023: Samsung came into partnership with Sprinklr, a US-based provider of enterprise software. The partnership involves cashing on Sprinklr's platform to deliver data and content to 30+ digital and social channels. Further, this partnership enables Samsung to meet its clients rising expectations.

Oct-2022: Magnite came into partnership with Fox Corporation, a US-based mass media company. Through this partnership, the companies intend to develop tailor-made technology solutions that smoothen the whole buying mechanism and further allow advertisers to create a single comprehensive and easy-to-use plan to provide private marketplace (PMP) across the FOX portfolio.

Oct-2022: Verizon partnered with Reset Digital, a US-based provider of the Neuro-Programmatic platform. Reset Digital's science and technology-based approach enables Verizon to reach broader and more diverse customers.

May-2022: Magnite teamed up with Mirriad, a UK-based video technology company. The collaboration involves Mirriad designing ad inventory available for sale on Magnite's platform.

Sep-2021: Samsung Ads, part of Samsung Electronics teamed up with The Trade Desk, a US-based company operating in the media and information services industry. The Trade Desk's platform enables marketers to get access to connected TV (CTV) inventory on Samsung Smart TV. Additionally, this collaboration expands Samsung Ads' brand reach.

Feb-2021: LG Electronics partnered with SpotX, a global video advertising platform. The partnership involves SpotX serving as a supply-side platform across the US, Latin America, and the EMEA region, and also furnishing LG with demand facilitation services. This partnership enables LG to deliver media buyers with the latest options to unlock highly engaged audiences.

Sep-2020: Verizon extended its partnership with Broadsign, a Canada-based provider of software services. The partnership involves integrating Verizon's programmatic DSP with Broadsign's reach programmatic DOOH DSP, thereby allowing Verizon's users to easily access Broadsign's programmatic DOOH (pDOOH) inventory. Further, the partnership demonstrates Verizon's expansion towards DOOH.

Acquisitions and Mergers:

Aug-2021: Integral Ad Science (IAS) acquired Publica, a US-based operator of the Connected TV (CTV) advertising platform. The addition of Publica advances IAS' growth to provide publishers with tools.

Jul-2021: Magnite acquired SpringServe, a US-based developer of a customer engagement platform. The acquisition of SpringServe makes Magnite in a better position to fulfill the needs of CTV publishers.

Apr-2021: Magnite took over SpotX, a New Zealand-based developer of video ad serving platform. The addition of SpotX strengthens the company's capabilities and further makes Magnite the largest independent CTV and video advertising platform.

Jan-2021: LG took over Alphonso, a US-based developer of television data and measurement platform. The addition of Alphonso is an important part of LG's strategy. Moreover, this acquisition enables LG to better take care of the needs of its clients by delivering more tailor-made services and content to its customers.

Jan-2021: Integral Ad Science (IAS) took over Amino Payments, a US-based provider of programmatic advertising transparency. The addition of Amino aligns with IAS's commitment to providing full-fledged programmatic transparency solutions intended for marketers.

Product Launches and Expansions:

May-2021: Verizon introduced a full funnel Digital Out-of-Home (DOOH) product suite. The new product provides DOOH advertisers with a comprehensive product that provides campaign planning, executing, and measurement, all in the same platform.

Scope of the Study

Market Segments covered in the Report:

By Type

Private Marketplaces
Real time Bidding
Automated Guaranteed

By Vertical

BFSI
Telecom & IT
Automotive
Healthcare
Manufacturing
Government
Others

By Ad Format

Online Video
Online Display
Mobile Video
Mobile Display

By Geography

North America
- US
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA

Companies Profiled

Adobe, Inc.
Google LLC (Alphabet, Inc.)
LG Electronics (LG Corporation)
Samsung Electronics Co., Ltd. (Samsung Group)
Verizon Communications, Inc.
BasisTech LLC
Connexity, Inc. (Taboola.com Ltd)
Integral Ad Science Holding Corp.
Magnite, Inc.
IPONWEB Limited (Criteo S.A.)

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Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Global Programmatic Display Advertising Market, by Type
- 1.4.2 Global Programmatic Display Advertising Market, by Vertical
- 1.4.3 Global Programmatic Display Advertising Market, by Ad Format
- 1.4.4 Global Programmatic Display Advertising Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview

2.1 Introduction
- 2.1.1 Overview
  - 2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
- 2.2.1 Market Drivers
- 2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global

3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
- 3.2.1 Partnerships, Collaborations and Agreements
- 3.2.2 Product Launches and Product Expansions
- 3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
- 3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
- 3.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2019, Jun - 2023, Jan) Leading Players

Chapter 4. Global Programmatic Display Advertising Market by Type

4.1 Global Private Marketplaces Market by Region
4.2 Global Real time Bidding Market by Region
4.3 Global Automated Guaranteed Market by Region

Chapter 5. Global Programmatic Display Advertising Market by Vertical

5.1 Global BFSI Market by Region
5.2 Global Telecom & IT Market by Region
5.3 Global Automotive Market by Region
5.4 Global Healthcare Market by Region
5.5 Global Manufacturing Market by Region
5.6 Global Government Market by Region
5.7 Global Others Market by Region

Chapter 6. Global Programmatic Display Advertising Market by Ad Format

6.1 Global Online Video Market by Region
6.2 Global Online Display Market by Region
6.3 Global Mobile Video Market by Region
6.4 Global Mobile Display Market by Region

Chapter 7. Global Programmatic Display Advertising Market by Region

7.1 North America Programmatic Display Advertising Market
- 7.1.1 North America Programmatic Display Advertising Market by Type
  - 7.1.1.1 North America Private Marketplaces Market by Country
  - 7.1.1.2 North America Real time Bidding Market by Country
  - 7.1.1.3 North America Automated Guaranteed Market by Country
- 7.1.2 North America Programmatic Display Advertising Market by Vertical
  - 7.1.2.1 North America BFSI Market by Country
  - 7.1.2.2 North America Telecom & IT Market by Country
  - 7.1.2.3 North America Automotive Market by Country
  - 7.1.2.4 North America Healthcare Market by Country
  - 7.1.2.5 North America Manufacturing Market by Country
  - 7.1.2.6 North America Government Market by Country
  - 7.1.2.7 North America Others Market by Country
- 7.1.3 North America Programmatic Display Advertising Market by Ad Format
  - 7.1.3.1 North America Online Video Market by Country
  - 7.1.3.2 North America Online Display Market by Country
  - 7.1.3.3 North America Mobile Video Market by Country
  - 7.1.3.4 North America Mobile Display Market by Country
- 7.1.4 North America Programmatic Display Advertising Market by Country
  - 7.1.4.1 US Programmatic Display Advertising Market
    - 7.1.4.1.1 US Programmatic Display Advertising Market by Type
    - 7.1.4.1.2 US Programmatic Display Advertising Market by Vertical
    - 7.1.4.1.3 US Programmatic Display Advertising Market by Ad Format
  - 7.1.4.2 Canada Programmatic Display Advertising Market
    - 7.1.4.2.1 Canada Programmatic Display Advertising Market by Type
    - 7.1.4.2.2 Canada Programmatic Display Advertising Market by Vertical
    - 7.1.4.2.3 Canada Programmatic Display Advertising Market by Ad Format
  - 7.1.4.3 Mexico Programmatic Display Advertising Market
    - 7.1.4.3.1 Mexico Programmatic Display Advertising Market by Type
    - 7.1.4.3.2 Mexico Programmatic Display Advertising Market by Vertical
    - 7.1.4.3.3 Mexico Programmatic Display Advertising Market by Ad Format
  - 7.1.4.4 Rest of North America Programmatic Display Advertising Market
    - 7.1.4.4.1 Rest of North America Programmatic Display Advertising Market by Type
    - 7.1.4.4.2 Rest of North America Programmatic Display Advertising Market by Vertical
    - 7.1.4.4.3 Rest of North America Programmatic Display Advertising Market by Ad Format
7.2 Europe Programmatic Display Advertising Market
- 7.2.1 Europe Programmatic Display Advertising Market by Type
  - 7.2.1.1 Europe Private Marketplaces Market by Country
  - 7.2.1.2 Europe Real time Bidding Market by Country
  - 7.2.1.3 Europe Automated Guaranteed Market by Country
- 7.2.2 Europe Programmatic Display Advertising Market by Vertical
  - 7.2.2.1 Europe BFSI Market by Country
  - 7.2.2.2 Europe Telecom & IT Market by Country
  - 7.2.2.3 Europe Automotive Market by Country
  - 7.2.2.4 Europe Healthcare Market by Country
  - 7.2.2.5 Europe Manufacturing Market by Country
  - 7.2.2.6 Europe Government Market by Country
  - 7.2.2.7 Europe Others Market by Country
- 7.2.3 Europe Programmatic Display Advertising Market by Ad Format
  - 7.2.3.1 Europe Online Video Market by Country
  - 7.2.3.2 Europe Online Display Market by Country
  - 7.2.3.3 Europe Mobile Video Market by Country
  - 7.2.3.4 Europe Mobile Display Market by Country
- 7.2.4 Europe Programmatic Display Advertising Market by Country
  - 7.2.4.1 Germany Programmatic Display Advertising Market
    - 7.2.4.1.1 Germany Programmatic Display Advertising Market by Type
    - 7.2.4.1.2 Germany Programmatic Display Advertising Market by Vertical
    - 7.2.4.1.3 Germany Programmatic Display Advertising Market by Ad Format
  - 7.2.4.2 UK Programmatic Display Advertising Market
    - 7.2.4.2.1 UK Programmatic Display Advertising Market by Type
    - 7.2.4.2.2 UK Programmatic Display Advertising Market by Vertical
    - 7.2.4.2.3 UK Programmatic Display Advertising Market by Ad Format
  - 7.2.4.3 France Programmatic Display Advertising Market
    - 7.2.4.3.1 France Programmatic Display Advertising Market by Type
    - 7.2.4.3.2 France Programmatic Display Advertising Market by Vertical
    - 7.2.4.3.3 France Programmatic Display Advertising Market by Ad Format
  - 7.2.4.4 Russia Programmatic Display Advertising Market
    - 7.2.4.4.1 Russia Programmatic Display Advertising Market by Type
    - 7.2.4.4.2 Russia Programmatic Display Advertising Market by Vertical
    - 7.2.4.4.3 Russia Programmatic Display Advertising Market by Ad Format
  - 7.2.4.5 Spain Programmatic Display Advertising Market
    - 7.2.4.5.1 Spain Programmatic Display Advertising Market by Type
    - 7.2.4.5.2 Spain Programmatic Display Advertising Market by Vertical
    - 7.2.4.5.3 Spain Programmatic Display Advertising Market by Ad Format
  - 7.2.4.6 Italy Programmatic Display Advertising Market
    - 7.2.4.6.1 Italy Programmatic Display Advertising Market by Type
    - 7.2.4.6.2 Italy Programmatic Display Advertising Market by Vertical
    - 7.2.4.6.3 Italy Programmatic Display Advertising Market by Ad Format
  - 7.2.4.7 Rest of Europe Programmatic Display Advertising Market
    - 7.2.4.7.1 Rest of Europe Programmatic Display Advertising Market by Type
    - 7.2.4.7.2 Rest of Europe Programmatic Display Advertising Market by Vertical
    - 7.2.4.7.3 Rest of Europe Programmatic Display Advertising Market by Ad Format
7.3 Asia Pacific Programmatic Display Advertising Market
- 7.3.1 Asia Pacific Programmatic Display Advertising Market by Type
  - 7.3.1.1 Asia Pacific Private Marketplaces Market by Country
  - 7.3.1.2 Asia Pacific Real time Bidding Market by Country
  - 7.3.1.3 Asia Pacific Automated Guaranteed Market by Country
- 7.3.2 Asia Pacific Programmatic Display Advertising Market by Vertical
  - 7.3.2.1 Asia Pacific BFSI Market by Country
  - 7.3.2.2 Asia Pacific Telecom & IT Market by Country
  - 7.3.2.3 Asia Pacific Automotive Market by Country
  - 7.3.2.4 Asia Pacific Healthcare Market by Country
  - 7.3.2.5 Asia Pacific Manufacturing Market by Country
  - 7.3.2.6 Asia Pacific Government Market by Country
  - 7.3.2.7 Asia Pacific Others Market by Country
- 7.3.3 Asia Pacific Programmatic Display Advertising Market by Ad Format
  - 7.3.3.1 Asia Pacific Online Video Market by Country
  - 7.3.3.2 Asia Pacific Online Display Market by Country
  - 7.3.3.3 Asia Pacific Mobile Video Market by Country
  - 7.3.3.4 Asia Pacific Mobile Display Market by Country
- 7.3.4 Asia Pacific Programmatic Display Advertising Market by Country
  - 7.3.4.1 China Programmatic Display Advertising Market
    - 7.3.4.1.1 China Programmatic Display Advertising Market by Type
    - 7.3.4.1.2 China Programmatic Display Advertising Market by Vertical
    - 7.3.4.1.3 China Programmatic Display Advertising Market by Ad Format
  - 7.3.4.2 Japan Programmatic Display Advertising Market
    - 7.3.4.2.1 Japan Programmatic Display Advertising Market by Type
    - 7.3.4.2.2 Japan Programmatic Display Advertising Market by Vertical
    - 7.3.4.2.3 Japan Programmatic Display Advertising Market by Ad Format
  - 7.3.4.3 India Programmatic Display Advertising Market
    - 7.3.4.3.1 India Programmatic Display Advertising Market by Type
    - 7.3.4.3.2 India Programmatic Display Advertising Market by Vertical
    - 7.3.4.3.3 India Programmatic Display Advertising Market by Ad Format
  - 7.3.4.4 South Korea Programmatic Display Advertising Market
    - 7.3.4.4.1 South Korea Programmatic Display Advertising Market by Type
    - 7.3.4.4.2 South Korea Programmatic Display Advertising Market by Vertical
    - 7.3.4.4.3 South Korea Programmatic Display Advertising Market by Ad Format
  - 7.3.4.5 Singapore Programmatic Display Advertising Market
    - 7.3.4.5.1 Singapore Programmatic Display Advertising Market by Type
    - 7.3.4.5.2 Singapore Programmatic Display Advertising Market by Vertical
    - 7.3.4.5.3 Singapore Programmatic Display Advertising Market by Ad Format
  - 7.3.4.6 Malaysia Programmatic Display Advertising Market
    - 7.3.4.6.1 Malaysia Programmatic Display Advertising Market by Type
    - 7.3.4.6.2 Malaysia Programmatic Display Advertising Market by Vertical
    - 7.3.4.6.3 Malaysia Programmatic Display Advertising Market by Ad Format
  - 7.3.4.7 Rest of Asia Pacific Programmatic Display Advertising Market
    - 7.3.4.7.1 Rest of Asia Pacific Programmatic Display Advertising Market by Type
    - 7.3.4.7.2 Rest of Asia Pacific Programmatic Display Advertising Market by Vertical
    - 7.3.4.7.3 Rest of Asia Pacific Programmatic Display Advertising Market by Ad Format
7.4 LAMEA Programmatic Display Advertising Market
- 7.4.1 LAMEA Programmatic Display Advertising Market by Type
  - 7.4.1.1 LAMEA Private Marketplaces Market by Country
  - 7.4.1.2 LAMEA Real time Bidding Market by Country
  - 7.4.1.3 LAMEA Automated Guaranteed Market by Country
- 7.4.2 LAMEA Programmatic Display Advertising Market by Vertical
  - 7.4.2.1 LAMEA BFSI Market by Country
  - 7.4.2.2 LAMEA Telecom & IT Market by Country
  - 7.4.2.3 LAMEA Automotive Market by Country
  - 7.4.2.4 LAMEA Healthcare Market by Country
  - 7.4.2.5 LAMEA Manufacturing Market by Country
  - 7.4.2.6 LAMEA Government Market by Country
  - 7.4.2.7 LAMEA Others Market by Country
- 7.4.3 LAMEA Programmatic Display Advertising Market by Ad Format
  - 7.4.3.1 LAMEA Online Video Market by Country
  - 7.4.3.2 LAMEA Online Display Market by Country
  - 7.4.3.3 LAMEA Mobile Video Market by Country
  - 7.4.3.4 LAMEA Mobile Display Market by Country
- 7.4.4 LAMEA Programmatic Display Advertising Market by Country
  - 7.4.4.1 Brazil Programmatic Display Advertising Market
    - 7.4.4.1.1 Brazil Programmatic Display Advertising Market by Type
    - 7.4.4.1.2 Brazil Programmatic Display Advertising Market by Vertical
    - 7.4.4.1.3 Brazil Programmatic Display Advertising Market by Ad Format
  - 7.4.4.2 Argentina Programmatic Display Advertising Market
    - 7.4.4.2.1 Argentina Programmatic Display Advertising Market by Type
    - 7.4.4.2.2 Argentina Programmatic Display Advertising Market by Vertical
    - 7.4.4.2.3 Argentina Programmatic Display Advertising Market by Ad Format
  - 7.4.4.3 UAE Programmatic Display Advertising Market
    - 7.4.4.3.1 UAE Programmatic Display Advertising Market by Type
    - 7.4.4.3.2 UAE Programmatic Display Advertising Market by Vertical
    - 7.4.4.3.3 UAE Programmatic Display Advertising Market by Ad Format
  - 7.4.4.4 Saudi Arabia Programmatic Display Advertising Market
    - 7.4.4.4.1 Saudi Arabia Programmatic Display Advertising Market by Type
    - 7.4.4.4.2 Saudi Arabia Programmatic Display Advertising Market by Vertical
    - 7.4.4.4.3 Saudi Arabia Programmatic Display Advertising Market by Ad Format
  - 7.4.4.5 South Africa Programmatic Display Advertising Market
    - 7.4.4.5.1 South Africa Programmatic Display Advertising Market by Type
    - 7.4.4.5.2 South Africa Programmatic Display Advertising Market by Vertical
    - 7.4.4.5.3 South Africa Programmatic Display Advertising Market by Ad Format
  - 7.4.4.6 Nigeria Programmatic Display Advertising Market
    - 7.4.4.6.1 Nigeria Programmatic Display Advertising Market by Type
    - 7.4.4.6.2 Nigeria Programmatic Display Advertising Market by Vertical
    - 7.4.4.6.3 Nigeria Programmatic Display Advertising Market by Ad Format
  - 7.4.4.7 Rest of LAMEA Programmatic Display Advertising Market
    - 7.4.4.7.1 Rest of LAMEA Programmatic Display Advertising Market by Type
    - 7.4.4.7.2 Rest of LAMEA Programmatic Display Advertising Market by Vertical
    - 7.4.4.7.3 Rest of LAMEA Programmatic Display Advertising Market by Ad Format

Chapter 8. Company Profiles

8.1 LG Electronics (LG Corporation)
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Regional & Segmental Analysis
- 8.1.4 Research & Development Expenses
- 8.1.5 Recent strategies and developments:
  - 8.1.5.1 Partnerships, Collaborations, and Agreements:
  - 8.1.5.2 Acquisition and Mergers:
- 8.1.6 SWOT Analysis
8.2 Samsung Electronics Co., Ltd. (Samsung Group)
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental and Regional Analysis
- 8.2.4 Research & Development Expense
- 8.2.5 Recent strategies and developments:
  - 8.2.5.1 Partnerships, Collaborations, and Agreements:
- 8.2.6 SWOT Analysis
8.3 Google LLC (Alphabet, Inc.)
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expense
- 8.3.5 SWOT Analysis
8.4 Magnite, Inc.
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Regional Analysis
- 8.4.4 Recent strategies and developments:
  - 8.4.4.1 Partnerships, Collaborations, and Agreements:
  - 8.4.4.2 Acquisition and Mergers:
8.5 Verizon Communications, Inc.
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Segmental Analysis
- 8.5.4 Recent strategies and developments:
  - 8.5.4.1 Partnerships, Collaborations, and Agreements:
  - 8.5.4.2 Product Launches and Product Expansions:
8.6 Integral Ad Science Holding Corp.
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Regional Analysis
- 8.6.4 Recent strategies and developments:
  - 8.6.4.1 Acquisition and Mergers:
8.7 IPONWEB Limited (Criteo S.A.)
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Segmental and Regional Analysis
- 8.7.4 Research & Development Expenses
- 8.7.5 Recent strategies and developments:
  - 8.7.5.1 Partnerships, Collaborations, and Agreements:
8.8 Connexity, Inc. (Taboola.com Ltd)
- 8.8.1 Company Overview
- 8.8.2 Financial Analysis
- 8.8.3 Regional Analysis
- 8.8.4 Research & Development Expenses
8.9 Adobe, Inc.
- 8.9.1 Company Overview
- 8.9.2 Financial Analysis
- 8.9.3 Segmental and Regional Analysis
- 8.9.4 Research & Development Expense
8.10. BasisTech LLC
- 8.10.1 Company Overview

LIST OF TABLES

TABLE 1 Global Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 2 Global Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Programmatic Display Advertising Market
TABLE 4 Product Launches And Product Expansions- Programmatic Display Advertising Market
TABLE 5 Acquisition and Mergers- Programmatic Display Advertising Market
TABLE 6 Global Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 7 Global Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 8 Global Private Marketplaces Market by Region, 2018 - 2021, USD Million
TABLE 9 Global Private Marketplaces Market by Region, 2022 - 2028, USD Million
TABLE 10 Global Real time Bidding Market by Region, 2018 - 2021, USD Million
TABLE 11 Global Real time Bidding Market by Region, 2022 - 2028, USD Million
TABLE 12 Global Automated Guaranteed Market by Region, 2018 - 2021, USD Million
TABLE 13 Global Automated Guaranteed Market by Region, 2022 - 2028, USD Million
TABLE 14 Global Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 15 Global Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 16 Global BFSI Market by Region, 2018 - 2021, USD Million
TABLE 17 Global BFSI Market by Region, 2022 - 2028, USD Million
TABLE 18 Global Telecom & IT Market by Region, 2018 - 2021, USD Million
TABLE 19 Global Telecom & IT Market by Region, 2022 - 2028, USD Million
TABLE 20 Global Automotive Market by Region, 2018 - 2021, USD Million
TABLE 21 Global Automotive Market by Region, 2022 - 2028, USD Million
TABLE 22 Global Healthcare Market by Region, 2018 - 2021, USD Million
TABLE 23 Global Healthcare Market by Region, 2022 - 2028, USD Million
TABLE 24 Global Manufacturing Market by Region, 2018 - 2021, USD Million
TABLE 25 Global Manufacturing Market by Region, 2022 - 2028, USD Million
TABLE 26 Global Government Market by Region, 2018 - 2021, USD Million
TABLE 27 Global Government Market by Region, 2022 - 2028, USD Million
TABLE 28 Global Others Market by Region, 2018 - 2021, USD Million
TABLE 29 Global Others Market by Region, 2022 - 2028, USD Million
TABLE 30 Global Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 31 Global Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 32 Global Online Video Market by Region, 2018 - 2021, USD Million
TABLE 33 Global Online Video Market by Region, 2022 - 2028, USD Million
TABLE 34 Global Online Display Market by Region, 2018 - 2021, USD Million
TABLE 35 Global Online Display Market by Region, 2022 - 2028, USD Million
TABLE 36 Global Mobile Video Market by Region, 2018 - 2021, USD Million
TABLE 37 Global Mobile Video Market by Region, 2022 - 2028, USD Million
TABLE 38 Global Mobile Display Market by Region, 2018 - 2021, USD Million
TABLE 39 Global Mobile Display Market by Region, 2022 - 2028, USD Million
TABLE 40 Global Programmatic Display Advertising Market by Region, 2018 - 2021, USD Million
TABLE 41 Global Programmatic Display Advertising Market by Region, 2022 - 2028, USD Million
TABLE 42 North America Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 43 North America Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 44 North America Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 45 North America Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 46 North America Private Marketplaces Market by Country, 2018 - 2021, USD Million
TABLE 47 North America Private Marketplaces Market by Country, 2022 - 2028, USD Million
TABLE 48 North America Real time Bidding Market by Country, 2018 - 2021, USD Million
TABLE 49 North America Real time Bidding Market by Country, 2022 - 2028, USD Million
TABLE 50 North America Automated Guaranteed Market by Country, 2018 - 2021, USD Million
TABLE 51 North America Automated Guaranteed Market by Country, 2022 - 2028, USD Million
TABLE 52 North America Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 53 North America Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 54 North America BFSI Market by Country, 2018 - 2021, USD Million
TABLE 55 North America BFSI Market by Country, 2022 - 2028, USD Million
TABLE 56 North America Telecom & IT Market by Country, 2018 - 2021, USD Million
TABLE 57 North America Telecom & IT Market by Country, 2022 - 2028, USD Million
TABLE 58 North America Automotive Market by Country, 2018 - 2021, USD Million
TABLE 59 North America Automotive Market by Country, 2022 - 2028, USD Million
TABLE 60 North America Healthcare Market by Country, 2018 - 2021, USD Million
TABLE 61 North America Healthcare Market by Country, 2022 - 2028, USD Million
TABLE 62 North America Manufacturing Market by Country, 2018 - 2021, USD Million
TABLE 63 North America Manufacturing Market by Country, 2022 - 2028, USD Million
TABLE 64 North America Government Market by Country, 2018 - 2021, USD Million
TABLE 65 North America Government Market by Country, 2022 - 2028, USD Million
TABLE 66 North America Others Market by Country, 2018 - 2021, USD Million
TABLE 67 North America Others Market by Country, 2022 - 2028, USD Million
TABLE 68 North America Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 69 North America Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 70 North America Online Video Market by Country, 2018 - 2021, USD Million
TABLE 71 North America Online Video Market by Country, 2022 - 2028, USD Million
TABLE 72 North America Online Display Market by Country, 2018 - 2021, USD Million
TABLE 73 North America Online Display Market by Country, 2022 - 2028, USD Million
TABLE 74 North America Mobile Video Market by Country, 2018 - 2021, USD Million
TABLE 75 North America Mobile Video Market by Country, 2022 - 2028, USD Million
TABLE 76 North America Mobile Display Market by Country, 2018 - 2021, USD Million
TABLE 77 North America Mobile Display Market by Country, 2022 - 2028, USD Million
TABLE 78 North America Programmatic Display Advertising Market by Country, 2018 - 2021, USD Million
TABLE 79 North America Programmatic Display Advertising Market by Country, 2022 - 2028, USD Million
TABLE 80 US Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 81 US Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 82 US Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 83 US Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 84 US Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 85 US Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 86 US Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 87 US Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 88 Canada Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 89 Canada Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 90 Canada Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 91 Canada Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 92 Canada Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 93 Canada Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 94 Canada Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 95 Canada Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 96 Mexico Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 97 Mexico Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 98 Mexico Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 99 Mexico Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 100 Mexico Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 101 Mexico Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 102 Mexico Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 103 Mexico Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 104 Rest of North America Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 105 Rest of North America Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 106 Rest of North America Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 107 Rest of North America Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 108 Rest of North America Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 109 Rest of North America Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 110 Rest of North America Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 111 Rest of North America Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 112 Europe Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 113 Europe Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 114 Europe Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 115 Europe Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 116 Europe Private Marketplaces Market by Country, 2018 - 2021, USD Million
TABLE 117 Europe Private Marketplaces Market by Country, 2022 - 2028, USD Million
TABLE 118 Europe Real time Bidding Market by Country, 2018 - 2021, USD Million
TABLE 119 Europe Real time Bidding Market by Country, 2022 - 2028, USD Million
TABLE 120 Europe Automated Guaranteed Market by Country, 2018 - 2021, USD Million
TABLE 121 Europe Automated Guaranteed Market by Country, 2022 - 2028, USD Million
TABLE 122 Europe Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 123 Europe Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 124 Europe BFSI Market by Country, 2018 - 2021, USD Million
TABLE 125 Europe BFSI Market by Country, 2022 - 2028, USD Million
TABLE 126 Europe Telecom & IT Market by Country, 2018 - 2021, USD Million
TABLE 127 Europe Telecom & IT Market by Country, 2022 - 2028, USD Million
TABLE 128 Europe Automotive Market by Country, 2018 - 2021, USD Million
TABLE 129 Europe Automotive Market by Country, 2022 - 2028, USD Million
TABLE 130 Europe Healthcare Market by Country, 2018 - 2021, USD Million
TABLE 131 Europe Healthcare Market by Country, 2022 - 2028, USD Million
TABLE 132 Europe Manufacturing Market by Country, 2018 - 2021, USD Million
TABLE 133 Europe Manufacturing Market by Country, 2022 - 2028, USD Million
TABLE 134 Europe Government Market by Country, 2018 - 2021, USD Million
TABLE 135 Europe Government Market by Country, 2022 - 2028, USD Million
TABLE 136 Europe Others Market by Country, 2018 - 2021, USD Million
TABLE 137 Europe Others Market by Country, 2022 - 2028, USD Million
TABLE 138 Europe Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 139 Europe Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 140 Europe Online Video Market by Country, 2018 - 2021, USD Million
TABLE 141 Europe Online Video Market by Country, 2022 - 2028, USD Million
TABLE 142 Europe Online Display Market by Country, 2018 - 2021, USD Million
TABLE 143 Europe Online Display Market by Country, 2022 - 2028, USD Million
TABLE 144 Europe Mobile Video Market by Country, 2018 - 2021, USD Million
TABLE 145 Europe Mobile Video Market by Country, 2022 - 2028, USD Million
TABLE 146 Europe Mobile Display Market by Country, 2018 - 2021, USD Million
TABLE 147 Europe Mobile Display Market by Country, 2022 - 2028, USD Million
TABLE 148 Europe Programmatic Display Advertising Market by Country, 2018 - 2021, USD Million
TABLE 149 Europe Programmatic Display Advertising Market by Country, 2022 - 2028, USD Million
TABLE 150 Germany Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 151 Germany Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 152 Germany Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 153 Germany Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 154 Germany Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 155 Germany Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 156 Germany Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 157 Germany Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 158 UK Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 159 UK Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 160 UK Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 161 UK Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 162 UK Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 163 UK Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 164 UK Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 165 UK Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 166 France Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 167 France Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 168 France Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 169 France Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 170 France Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 171 France Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 172 France Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 173 France Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 174 Russia Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 175 Russia Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 176 Russia Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 177 Russia Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 178 Russia Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 179 Russia Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 180 Russia Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 181 Russia Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 182 Spain Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 183 Spain Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 184 Spain Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 185 Spain Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 186 Spain Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 187 Spain Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 188 Spain Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 189 Spain Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 190 Italy Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 191 Italy Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 192 Italy Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 193 Italy Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 194 Italy Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 195 Italy Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 196 Italy Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 197 Italy Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 198 Rest of Europe Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 199 Rest of Europe Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 200 Rest of Europe Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 201 Rest of Europe Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 202 Rest of Europe Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 203 Rest of Europe Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 204 Rest of Europe Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 205 Rest of Europe Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 206 Asia Pacific Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 207 Asia Pacific Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 208 Asia Pacific Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 209 Asia Pacific Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 210 Asia Pacific Private Marketplaces Market by Country, 2018 - 2021, USD Million
TABLE 211 Asia Pacific Private Marketplaces Market by Country, 2022 - 2028, USD Million
TABLE 212 Asia Pacific Real time Bidding Market by Country, 2018 - 2021, USD Million
TABLE 213 Asia Pacific Real time Bidding Market by Country, 2022 - 2028, USD Million
TABLE 214 Asia Pacific Automated Guaranteed Market by Country, 2018 - 2021, USD Million
TABLE 215 Asia Pacific Automated Guaranteed Market by Country, 2022 - 2028, USD Million
TABLE 216 Asia Pacific Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 217 Asia Pacific Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 218 Asia Pacific BFSI Market by Country, 2018 - 2021, USD Million
TABLE 219 Asia Pacific BFSI Market by Country, 2022 - 2028, USD Million
TABLE 220 Asia Pacific Telecom & IT Market by Country, 2018 - 2021, USD Million
TABLE 221 Asia Pacific Telecom & IT Market by Country, 2022 - 2028, USD Million
TABLE 222 Asia Pacific Automotive Market by Country, 2018 - 2021, USD Million
TABLE 223 Asia Pacific Automotive Market by Country, 2022 - 2028, USD Million
TABLE 224 Asia Pacific Healthcare Market by Country, 2018 - 2021, USD Million
TABLE 225 Asia Pacific Healthcare Market by Country, 2022 - 2028, USD Million
TABLE 226 Asia Pacific Manufacturing Market by Country, 2018 - 2021, USD Million
TABLE 227 Asia Pacific Manufacturing Market by Country, 2022 - 2028, USD Million
TABLE 228 Asia Pacific Government Market by Country, 2018 - 2021, USD Million
TABLE 229 Asia Pacific Government Market by Country, 2022 - 2028, USD Million
TABLE 230 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
TABLE 231 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
TABLE 232 Asia Pacific Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 233 Asia Pacific Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 234 Asia Pacific Online Video Market by Country, 2018 - 2021, USD Million
TABLE 235 Asia Pacific Online Video Market by Country, 2022 - 2028, USD Million
TABLE 236 Asia Pacific Online Display Market by Country, 2018 - 2021, USD Million
TABLE 237 Asia Pacific Online Display Market by Country, 2022 - 2028, USD Million
TABLE 238 Asia Pacific Mobile Video Market by Country, 2018 - 2021, USD Million
TABLE 239 Asia Pacific Mobile Video Market by Country, 2022 - 2028, USD Million
TABLE 240 Asia Pacific Mobile Display Market by Country, 2018 - 2021, USD Million
TABLE 241 Asia Pacific Mobile Display Market by Country, 2022 - 2028, USD Million
TABLE 242 Asia Pacific Programmatic Display Advertising Market by Country, 2018 - 2021, USD Million
TABLE 243 Asia Pacific Programmatic Display Advertising Market by Country, 2022 - 2028, USD Million
TABLE 244 China Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 245 China Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 246 China Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 247 China Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 248 China Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 249 China Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 250 China Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 251 China Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 252 Japan Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 253 Japan Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 254 Japan Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 255 Japan Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 256 Japan Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 257 Japan Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 258 Japan Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 259 Japan Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 260 India Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 261 India Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 262 India Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 263 India Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 264 India Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 265 India Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 266 India Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 267 India Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 268 South Korea Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 269 South Korea Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 270 South Korea Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 271 South Korea Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 272 South Korea Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 273 South Korea Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 274 South Korea Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 275 South Korea Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 276 Singapore Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 277 Singapore Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 278 Singapore Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 279 Singapore Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 280 Singapore Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 281 Singapore Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 282 Singapore Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 283 Singapore Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 284 Malaysia Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 285 Malaysia Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 286 Malaysia Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 287 Malaysia Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 288 Malaysia Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 289 Malaysia Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 290 Malaysia Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 291 Malaysia Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million

TABLE 292 Rest of Asia Pacific Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 293 Rest of Asia Pacific Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 294 Rest of Asia Pacific Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 295 Rest of Asia Pacific Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 296 Rest of Asia Pacific Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 297 Rest of Asia Pacific Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 298 Rest of Asia Pacific Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 299 Rest of Asia Pacific Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 300 LAMEA Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 301 LAMEA Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 302 LAMEA Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 303 LAMEA Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 304 LAMEA Private Marketplaces Market by Country, 2018 - 2021, USD Million
TABLE 305 LAMEA Private Marketplaces Market by Country, 2022 - 2028, USD Million
TABLE 306 LAMEA Real time Bidding Market by Country, 2018 - 2021, USD Million
TABLE 307 LAMEA Real time Bidding Market by Country, 2022 - 2028, USD Million
TABLE 308 LAMEA Automated Guaranteed Market by Country, 2018 - 2021, USD Million
TABLE 309 LAMEA Automated Guaranteed Market by Country, 2022 - 2028, USD Million
TABLE 310 LAMEA Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 311 LAMEA Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 312 LAMEA BFSI Market by Country, 2018 - 2021, USD Million
TABLE 313 LAMEA BFSI Market by Country, 2022 - 2028, USD Million
TABLE 314 LAMEA Telecom & IT Market by Country, 2018 - 2021, USD Million
TABLE 315 LAMEA Telecom & IT Market by Country, 2022 - 2028, USD Million
TABLE 316 LAMEA Automotive Market by Country, 2018 - 2021, USD Million
TABLE 317 LAMEA Automotive Market by Country, 2022 - 2028, USD Million
TABLE 318 LAMEA Healthcare Market by Country, 2018 - 2021, USD Million
TABLE 319 LAMEA Healthcare Market by Country, 2022 - 2028, USD Million
TABLE 320 LAMEA Manufacturing Market by Country, 2018 - 2021, USD Million
TABLE 321 LAMEA Manufacturing Market by Country, 2022 - 2028, USD Million
TABLE 322 LAMEA Government Market by Country, 2018 - 2021, USD Million
TABLE 323 LAMEA Government Market by Country, 2022 - 2028, USD Million
TABLE 324 LAMEA Others Market by Country, 2018 - 2021, USD Million
TABLE 325 LAMEA Others Market by Country, 2022 - 2028, USD Million
TABLE 326 LAMEA Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 327 LAMEA Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 328 LAMEA Online Video Market by Country, 2018 - 2021, USD Million
TABLE 329 LAMEA Online Video Market by Country, 2022 - 2028, USD Million
TABLE 330 LAMEA Online Display Market by Country, 2018 - 2021, USD Million
TABLE 331 LAMEA Online Display Market by Country, 2022 - 2028, USD Million
TABLE 332 LAMEA Mobile Video Market by Country, 2018 - 2021, USD Million
TABLE 333 LAMEA Mobile Video Market by Country, 2022 - 2028, USD Million
TABLE 334 LAMEA Mobile Display Market by Country, 2018 - 2021, USD Million
TABLE 335 LAMEA Mobile Display Market by Country, 2022 - 2028, USD Million
TABLE 336 LAMEA Programmatic Display Advertising Market by Country, 2018 - 2021, USD Million
TABLE 337 LAMEA Programmatic Display Advertising Market by Country, 2022 - 2028, USD Million
TABLE 338 Brazil Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 339 Brazil Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 340 Brazil Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 341 Brazil Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 342 Brazil Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 343 Brazil Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 344 Brazil Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 345 Brazil Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 346 Argentina Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 347 Argentina Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 348 Argentina Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 349 Argentina Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 350 Argentina Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 351 Argentina Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 352 Argentina Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 353 Argentina Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 354 UAE Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 355 UAE Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 356 UAE Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 357 UAE Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 358 UAE Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 359 UAE Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 360 UAE Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 361 UAE Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 362 Saudi Arabia Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 363 Saudi Arabia Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 364 Saudi Arabia Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 365 Saudi Arabia Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 366 Saudi Arabia Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 367 Saudi Arabia Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 368 Saudi Arabia Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 369 Saudi Arabia Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 370 South Africa Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 371 South Africa Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 372 South Africa Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 373 South Africa Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 374 South Africa Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 375 South Africa Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 376 South Africa Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 377 South Africa Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 378 Nigeria Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 379 Nigeria Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 380 Nigeria Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 381 Nigeria Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 382 Nigeria Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 383 Nigeria Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 384 Nigeria Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 385 Nigeria Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 386 Rest of LAMEA Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 387 Rest of LAMEA Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 388 Rest of LAMEA Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 389 Rest of LAMEA Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 390 Rest of LAMEA Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 391 Rest of LAMEA Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 392 Rest of LAMEA Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 393 Rest of LAMEA Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 394 Key information - LG Electronics, Inc.
TABLE 395 Key Information - Samsung Electronics Co., Ltd.
TABLE 396 Key Information - Google LLC
TABLE 397 Key Information - Magnite, Inc.
TABLE 398 key information - Verizon Communications, Inc.
TABLE 399 Key Information - Integral Ad Science Holding Corp.
TABLE 400 Key Information - IPONWEB Limited
TABLE 401 Key Information - Connexity, Inc.
TABLE 402 Key Information - Adobe, Inc.
TABLE 403 Key Information -BasisTech LLC

List of Figures

FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2018-2022)
FIG 4 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2019, Jun - 2023, Jan) Leading Players
FIG 5 Global Programmatic Display Advertising Market Share by Type, 2021
FIG 6 Global Programmatic Display Advertising Market Share by Type, 2028
FIG 7 Global Programmatic Display Advertising Market by Type, 2018 - 2028, USD Million
FIG 8 Global Programmatic Display Advertising Market Share by Vertical, 2021
FIG 9 Global Programmatic Display Advertising Market Share by Vertical, 2028
FIG 10 Global Programmatic Display Advertising Market by Vertical, 2018 - 2028, USD Million
FIG 11 Global Programmatic Display Advertising Market Share by Ad Format, 2021
FIG 12 Global Programmatic Display Advertising Market Share by Ad Format, 2028
FIG 13 Global Programmatic Display Advertising Market by Ad Format, 2018 - 2028, USD Million
FIG 14 Global Programmatic Display Advertising Market Share by Region, 2021
FIG 15 Global Programmatic Display Advertising Market Share by Region, 2028
FIG 16 Global Programmatic Display Advertising Market by Region, 2018 - 2028, USD Million
FIG 17 Swot analysis: LG Corporation
FIG 18 SWOT Analysis: Samsung Electronics CO. Ltd.
FIG 19 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 20 Recent strategies and developments: Magnite, Inc.
FIG 21 Recent strategies and developments: Verizon Communications, Inc.

Global Programmatic Display Advertising Market Size, Share & Industry Trends Analysis Report By Type (Private Marketplaces, Real time Bidding and Automated Guaranteed), By Vertical, By Ad Format, By Regional Outlook and Forecast, 2022 - 2028

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