North America Anime Figures And Action Toys Market Size, Share & Industry Analysis Report By Age Group, By Price Range, By Distribution Channel, By Country and Growth Forecast, 2025

List of Tables

The North America Anime Figures And Action Toys Market would witness market growth of 8.1% CAGR during the forecast period (2025-2032).

The US market dominated the North America Anime Figures And Action Toys Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,640.1 million by 2032. The Canada market is experiencing a CAGR of 10.8% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 9.6% during (2025 - 2032).

Anime figures and action toys, once considered niche products for a small group of enthusiasts, have now become symbols of pop culture, bridging the gap between entertainment and tangible fandom. These intricately designed products, ranging from highly detailed action figures to plush toys inspired by beloved characters, serve as a testament to the enduring influence of anime and manga on global audiences, collectors, and creative industries alike. The market's growth is deeply intertwined with the expansion of anime as a global phenomenon, with its influence permeating various sectors, including entertainment, fashion, and even home decor, as fans seek to express their passion through physical representations of their favorite characters and stories.

The applications of anime figures and action toys are vast and multifaceted, reflecting the diverse ways in which fans engage with anime culture. Primarily, these products serve as collectibles, appealing to a wide demographic of enthusiasts who view them as prized possessions. Collectors often seek out limited-edition releases, exclusive convention merchandise, or figures tied to milestone events like anniversaries of popular series, valuing the rarity and craftsmanship of these items.

The North American market for anime figures and action toys has seen a vibrant rise over the past few years, evolving from a niche collector segment into a mainstream hobby and cultural phenomenon. This surge is largely due to the increasing acceptance of anime as a significant part of entertainment culture, not just among teenagers but also adults. From television series and movies to streaming platforms and social media fandoms, anime's influence continues to deepen its roots in the entertainment habits of North American consumers. As anime becomes more integrated into pop culture, the demand for related merchandise, particularly figures and action toys, has grown substantially.

Based on Age Group, the market is segmented into 15 Years & Above, 9 - 15 Years, and Up to 8 Years. Based on Price Range, the market is segmented into < USD 50, USD 50 - USD 150, USD 150 - USD 500, and > USD 500. Based on Distribution Channel, the market is segmented into Specialty Stores, Online/ E-commerce, Hypermarkets & Supermarkets, and Other Distribution Channel. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

Kotobukiya Co., Ltd.
Good Smile Company, Inc.
Bandai Namco Holdings Inc.
Hasbro, Inc.
Diamond Select Toys
MAX FACTORY, INC.
Playmates Toys Ltd. (Playmates Holdings Ltd.)
JAKKS Pacific, Inc.
Spin Master Corp.
McFarlane Toys

North America Anime Figures And Action Toys Market Report Segmentation

By Age Group

15 Years & Above
9 - 15 Years
Up to 8 Years

By Price Range

< USD 50
USD 50 - USD 150
USD 150 - USD 500
> USD 500

By Distribution Channel

Specialty Stores
Online/ E-commerce
Hypermarkets & Supermarkets
Other Distribution Channel

By Country

US
Canada
Mexico
Rest of North America

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 North America Anime Figures And Action Toys Market, by Age Group
- 1.4.2 North America Anime Figures And Action Toys Market, by Price Range
- 1.4.3 North America Anime Figures And Action Toys Market, by Distribution Channel
- 1.4.4 North America Anime Figures And Action Toys Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 Market Share Analysis, 2024
4.2 Recent Strategies Deployed in Anime Figures And Action Toys Market
4.3 Porter Five Forces Analysis

Chapter 5. Value Chain Analysis of Anime Figures And Action Toys Market

5.1 Concept and IP Development
5.2 Licensing and Brand Management
5.3 Design and Prototyping
5.4 Manufacturing and Assembly
5.5 Quality Control and Packaging
5.6 Distribution and Logistics
5.7 Retail and E-commerce
5.8 Marketing and Community Engagement
5.9 After-Sales Support and Collector Services

Chapter 6. North America Anime Figures And Action Toys Market by Age Group

6.1 North America 15 Years & Above Market by Country
6.2 North America 9 - 15 Years Market by Country
6.3 North America Up to 8 Years Market by Country

Chapter 7. North America Anime Figures And Action Toys Market by Price Range

7.1 North America < USD 50 Market by Country
7.2 North America USD 50 - USD 150 Market by Country
7.3 North America USD 150 - USD 500 Market by Country
7.4 North America > USD 500 Market by Country

Chapter 8. North America Anime Figures And Action Toys Market by Distribution Channel

8.1 North America Specialty Stores Market by Country
8.2 North America Online/ E-commerce Market by Country
8.3 North America Hypermarkets & Supermarkets Market by Country
8.4 North America Other Distribution Channel Market by Country

Chapter 9. North America Anime Figures And Action Toys Market by Country

9.1 US Anime Figures And Action Toys Market
- 9.1.1 US Anime Figures And Action Toys Market by Age Group
- 9.1.2 US Anime Figures And Action Toys Market by Price Range
- 9.1.3 US Anime Figures And Action Toys Market by Distribution Channel
9.2 Canada Anime Figures And Action Toys Market
- 9.2.1 Canada Anime Figures And Action Toys Market by Age Group
- 9.2.2 Canada Anime Figures And Action Toys Market by Price Range
- 9.2.3 Canada Anime Figures And Action Toys Market by Distribution Channel
9.3 Mexico Anime Figures And Action Toys Market
- 9.3.1 Mexico Anime Figures And Action Toys Market by Age Group
- 9.3.2 Mexico Anime Figures And Action Toys Market by Price Range
- 9.3.3 Mexico Anime Figures And Action Toys Market by Distribution Channel
9.4 Rest of North America Anime Figures And Action Toys Market
- 9.4.1 Rest of North America Anime Figures And Action Toys Market by Age Group
- 9.4.2 Rest of North America Anime Figures And Action Toys Market by Price Range
- 9.4.3 Rest of North America Anime Figures And Action Toys Market by Distribution Channel

Chapter 10. Company Profiles

10.1 Kotobukiya Co., Ltd.
- 10.1.1 Company Overview
- 10.1.2 Recent strategies and developments:
  - 10.1.2.1 Product Launches and Product Expansions:
10.2 Good Smile Company, Inc.
- 10.2.1 Company Overview
10.3 Bandai Namco Holdings, Inc.
- 10.3.1 Company Overview
- 10.3.2 Financial Analysis
- 10.3.3 Segmental and Regional Analysis
10.4 Hasbro, Inc.
- 10.4.1 Company Overview
- 10.4.2 Financial Analysis
- 10.4.3 Segmental and Regional Analysis
- 10.4.4 Recent strategies and developments:
  - 10.4.4.1 Partnerships, Collaborations, and Agreements:
- 10.4.5 SWOT Analysis
10.5 Diamond Select Toys
- 10.5.1 Company Overview
- 10.5.2 SWOT Analysis
10.6 MAX FACTORY, INC.
- 10.6.1 Company Overview
10.7 Playmates Toys Ltd. (Playmates Holdings Ltd.)
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Regional Analysis
- 10.7.4 Recent strategies and developments:
  - 10.7.4.1 Product Launches and Product Expansions:
- 10.7.5 SWOT Analysis
10.8 JAKKS Pacific, Inc.
- 10.8.1 Company Overview
- 10.8.2 Financial Analysis
- 10.8.3 Segmental and Regional Analysis
- 10.8.4 Recent strategies and developments:
  - 10.8.4.1 Product Launches and Product Expansions:
- 10.8.5 SWOT Analysis
10.9 Spin Master Corp.
- 10.9.1 Company Overview
- 10.9.2 Financial Analysis
- 10.9.3 Regional & Segmental Analysis
- 10.9.4 Recent strategies and developments:
  - 10.9.4.1 Partnerships, Collaborations, and Agreements:
- 10.9.5 SWOT Analysis
10.10. McFarlane Toys
- 10.10.1 Company Overview
- 10.10.2 SWOT Analysis

LIST OF TABLES

TABLE 1 North America Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 2 North America Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 3 North America Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 4 North America Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 5 North America 15 Years & Above Market by Country, 2021 - 2024, USD Million
TABLE 6 North America 15 Years & Above Market by Country, 2025 - 2032, USD Million
TABLE 7 North America 9 - 15 Years Market by Country, 2021 - 2024, USD Million
TABLE 8 North America 9 - 15 Years Market by Country, 2025 - 2032, USD Million
TABLE 9 North America Up to 8 Years Market by Country, 2021 - 2024, USD Million
TABLE 10 North America Up to 8 Years Market by Country, 2025 - 2032, USD Million
TABLE 11 North America Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 12 North America Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 13 North America < USD 50 Market by Country, 2021 - 2024, USD Million
TABLE 14 North America < USD 50 Market by Country, 2025 - 2032, USD Million
TABLE 15 North America USD 50 - USD 150 Market by Country, 2021 - 2024, USD Million
TABLE 16 North America USD 50 - USD 150 Market by Country, 2025 - 2032, USD Million
TABLE 17 North America USD 150 - USD 500 Market by Country, 2021 - 2024, USD Million
TABLE 18 North America USD 150 - USD 500 Market by Country, 2025 - 2032, USD Million
TABLE 19 North America > USD 500 Market by Country, 2021 - 2024, USD Million
TABLE 20 North America > USD 500 Market by Country, 2025 - 2032, USD Million
TABLE 21 North America Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 22 North America Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 23 North America Specialty Stores Market by Country, 2021 - 2024, USD Million
TABLE 24 North America Specialty Stores Market by Country, 2025 - 2032, USD Million
TABLE 25 North America Online/ E-commerce Market by Country, 2021 - 2024, USD Million
TABLE 26 North America Online/ E-commerce Market by Country, 2025 - 2032, USD Million
TABLE 27 North America Hypermarkets & Supermarkets Market by Country, 2021 - 2024, USD Million
TABLE 28 North America Hypermarkets & Supermarkets Market by Country, 2025 - 2032, USD Million
TABLE 29 North America Other Distribution Channel Market by Country, 2021 - 2024, USD Million
TABLE 30 North America Other Distribution Channel Market by Country, 2025 - 2032, USD Million
TABLE 31 North America Anime Figures And Action Toys Market by Country, 2021 - 2024, USD Million
TABLE 32 North America Anime Figures And Action Toys Market by Country, 2025 - 2032, USD Million
TABLE 33 US Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 34 US Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 35 US Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 36 US Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 37 US Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 38 US Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 39 US Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 40 US Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 41 Canada Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 42 Canada Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 43 Canada Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 44 Canada Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 45 Canada Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 46 Canada Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 47 Canada Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 48 Canada Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 49 Mexico Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 50 Mexico Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 51 Mexico Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 52 Mexico Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 53 Mexico Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 54 Mexico Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 55 Mexico Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 56 Mexico Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 57 Rest of North America Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 58 Rest of North America Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 59 Rest of North America Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 60 Rest of North America Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 61 Rest of North America Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 62 Rest of North America Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 63 Rest of North America Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 64 Rest of North America Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 65 Key Information - Kotobukiya Co., Ltd.
TABLE 66 Key Information - Good Smile Company, Inc.
TABLE 67 Key Information - Bandai Namco Holdings, Inc.
TABLE 68 Key Information - Hasbro, Inc.
TABLE 69 Key Information - Diamond Select Toys
TABLE 70 Key Information - MAX FACTORY, INC.
TABLE 71 key information - Playmates Toys Ltd.
TABLE 72 key information - JAKKS Pacific, Inc.
TABLE 73 Key information - Spin Master Corp.
TABLE 74 Key Information - McFarlane Toys

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 North America Anime Figures And Action Toys Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Anime Figures And Action Toys Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter's Five Forces Analysis - Anime Figures And Action Toys Market
FIG 6 Value Chain Analysis of Anime Figures And Action Toys Market
FIG 7 North America Anime Figures And Action Toys Market share by Age Group, 2024
FIG 8 North America Anime Figures And Action Toys Market share by Age Group, 2032
FIG 9 North America Anime Figures And Action Toys Market by Age Group, 2021 - 2032, USD Million
FIG 10 North America Anime Figures And Action Toys Market share by Price Range, 2024
FIG 11 North America Anime Figures And Action Toys Market share by Price Range, 2032
FIG 12 North America Anime Figures And Action Toys Market by Price Range, 2021 - 2032, USD Million
FIG 13 North America Anime Figures And Action Toys Market share by Distribution Channel, 2024
FIG 14 North America Anime Figures And Action Toys Market share by Distribution Channel, 2032
FIG 15 North America Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2032, USD Million
FIG 16 North America Anime Figures And Action Toys Market share by Country, 2024
FIG 17 North America Anime Figures And Action Toys Market share by Country, 2032
FIG 18 North America Anime Figures And Action Toys Market by Country, 2021 - 2032, USD Million
FIG 19 SWOT Analysis: Hasbro, Inc.
FIG 20 SWOT Analysis: Diamond Select Toys
FIG 21 SWOT Analysis: Playmates Toys Limited
FIG 22 SWOT Analysis: JAKKS Pacific, Inc.
FIG 23 SWOT Analysis: Spin Master Corp.
FIG 24 SWOT Analysis: McFarlane Toys

North America Anime Figures And Action Toys Market Size, Share & Industry Analysis Report By Age Group, By Price Range, By Distribution Channel, By Country and Growth Forecast, 2025 - 2032

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