PUBLISHER: KBV Research | PRODUCT CODE: 1768869
PUBLISHER: KBV Research | PRODUCT CODE: 1768869
North America Artificial Intelligence in Sports Market Size, Share & Industry Analysis Report By Offering, By Sports Type, By Technology, By Country and Growth Forecast, 2025 - 2032
The North America Artificial Intelligence in Sports Market would witness market growth of 20.0% CAGR during the forecast period (2025-2032).
The US market dominated the North America Artificial Intelligence in Sports Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $8,494 million by 2032. The Canada market is experiencing a CAGR of 22.5% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 21.6% during (2025 - 2032).
AI also adds value in media production and content generation. Using natural language processing (NLP) and computer vision, AI can automatically generate match summaries, post-game reports, and player profiles. Broadcasters use AI tools to identify compelling highlights in real time and push them across digital channels, keeping fans engaged beyond the live event. These innovations enhance storytelling and reduce production costs while maintaining high-quality output.
In the context of sports betting and fantasy leagues, AI is playing a pivotal role by analyzing massive datasets to produce accurate predictions. These systems assess player form, game context, historical matchups, and even weather patterns to forecast outcomes. For fantasy league players, AI-driven platforms suggest roster changes, assess injury risks, and simulate game scenarios, bringing a competitive edge to amateur analysts. The increased accuracy and automation elevate the gaming experience, attracting a broader audience and driving monetization opportunities.
Canada's AI-in-sports market is emerging steadily, driven by an intersection of academic research, institutional support, and evolving demand from professional and amateur sports organizations. While not as commercially advanced as the United States, Canada offers a robust foundation built on its strong university system, growing tech sector, and a deep-rooted national passion for sports like hockey and soccer. Several AI startups and university-affiliated research groups have begun offering performance analysis solutions, focusing on injury prediction, real-time player tracking, and video analytics. Mexico's AI-in-sports market is in the early stages of development, gradually gaining momentum through expanding broadcast capabilities, digital sports ventures, and rising interest in fan engagement technologies. Football (soccer) dominates the Mexican sports landscape, and clubs within Liga MX are beginning to adopt AI-powered tools for tactical analysis, injury prevention, and match preparation. While adoption at the club level remains uneven, the growing use of computer vision and real-time data feeds is slowly transforming how coaches and analysts approach training and in-game decisions.
In the broader North American region outside the United States, Canada, and Mexico-which includes Caribbean nations and parts of Central America-AI adoption in sports is at an exploratory stage, driven primarily by localized innovation, educational initiatives, and the rising influence of digital media. While these markets lack the scale or financial muscle of their larger neighbors, they are increasingly adopting mobile-first and cloud-based AI solutions tailored to local needs.
Based on Offering, the market is segmented into Solution and Services. Based on Sports Type, the market is segmented into Team Sports, Esports, and Individual. Based on Technology, the market is segmented into Gen AI and Other AI. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- IBM Corporation
- Microsoft Corporation
- Trumedia Networks, Inc.
- Google LLC (Alphabet Inc.)
- SAP SE
- Stats Perform Group
- SAS Institute Inc.
- Oracle Corporation
- Sportradar Group AG
- Catapult Group International Ltd.
North America Artificial Intelligence in Sports Market Report Segmentation
By Offering
- Solution
- Services
By Sports Type
- Team Sports
- Esports
- Individual
By Technology
- Gen AI
- Other AI
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Artificial Intelligence in Sports Market, by Offering
- 1.4.2 North America Artificial Intelligence in Sports Market, by Sports Type
- 1.4.3 North America Artificial Intelligence in Sports Market, by Technology
- 1.4.4 North America Artificial Intelligence in Sports Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Market Share Analysis, 2024
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
- 4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2021, Feb - 2024, Nov) Leading Players
- 4.5 Porter Five Forces Analysis
Chapter 5. Value Chain Analysis of Artificial Intelligence in Sports Market
- 5.1 Inbound Logistics
- 5.2 Operations
- 5.3 Outbound Logistics
- 5.4 Marketing and Sales
- 5.5 Services
Chapter 6. Key Costumer Criteria - Artificial Intelligence in Sports Market
Chapter 7. North America Artificial Intelligence in Sports Market by Offering
- 7.1 North America Solution Market by Country
- 7.2 North America Services Market by Country
Chapter 8. North America Artificial Intelligence in Sports Market by Sports Type
- 8.1 North America Team Sports Market by Country
- 8.2 North America Esports Market by Country
- 8.3 North America Individual Market by Country
Chapter 9. North America Artificial Intelligence in Sports Market by Technology
- 9.1 North America Gen AI Market by Country
- 9.2 North America Other AI Market by Country
Chapter 10. North America Artificial Intelligence in Sports Market by Country
- 10.1 US Artificial Intelligence in Sports Market
- 10.1.1 US Artificial Intelligence in Sports Market by Offering
- 10.1.2 US Artificial Intelligence in Sports Market by Sports Type
- 10.1.3 US Artificial Intelligence in Sports Market by Technology
- 10.2 Canada Artificial Intelligence in Sports Market
- 10.2.1 Canada Artificial Intelligence in Sports Market by Offering
- 10.2.2 Canada Artificial Intelligence in Sports Market by Sports Type
- 10.2.3 Canada Artificial Intelligence in Sports Market by Technology
- 10.3 Mexico Artificial Intelligence in Sports Market
- 10.3.1 Mexico Artificial Intelligence in Sports Market by Offering
- 10.3.2 Mexico Artificial Intelligence in Sports Market by Sports Type
- 10.3.3 Mexico Artificial Intelligence in Sports Market by Technology
- 10.4 Rest of North America Artificial Intelligence in Sports Market
- 10.4.1 Rest of North America Artificial Intelligence in Sports Market by Offering
- 10.4.2 Rest of North America Artificial Intelligence in Sports Market by Sports Type
- 10.4.3 Rest of North America Artificial Intelligence in Sports Market by Technology
Chapter 11. Company Profiles
- 11.1 IBM Corporation
- 11.1.1 Company Overview
- 11.1.2 Financial Analysis
- 11.1.3 Regional & Segmental Analysis
- 11.1.4 Research & Development Expenses
- 11.1.5 Recent strategies and developments:
- 11.1.5.1 Partnerships, Collaborations, and Agreements:
- 11.1.6 SWOT Analysis
- 11.2 Microsoft Corporation
- 11.2.1 Company Overview
- 11.2.2 Financial Analysis
- 11.2.3 Segmental and Regional Analysis
- 11.2.4 Research & Development Expenses
- 11.2.5 Recent strategies and developments:
- 11.2.5.1 Partnerships, Collaborations, and Agreements:
- 11.2.5.2 Acquisition and Mergers:
- 11.2.6 SWOT Analysis
- 11.3 Trumedia Networks, Inc.
- 11.3.1 Company Overview
- 11.4 Google LLC (Alphabet Inc.)
- 11.4.1 Company Overview
- 11.4.2 Financial Analysis
- 11.4.3 Segmental and Regional Analysis
- 11.4.4 Research & Development Expenses
- 11.4.5 Recent strategies and developments:
- 11.4.5.1 Partnerships, Collaborations, and Agreements:
- 11.4.6 SWOT Analysis
- 11.5 SAP SE
- 11.5.1 Company Overview
- 11.5.2 Financial Analysis
- 11.5.3 Regional Analysis
- 11.5.4 Research & Development Expense
- 11.5.5 Recent strategies and developments:
- 11.5.5.1 Partnerships, Collaborations, and Agreements:
- 11.5.6 SWOT Analysis
- 11.6 Stats Perform Group
- 11.6.1 Company Overview
- 11.6.2 Recent strategies and developments:
- 11.6.2.1 Partnerships, Collaborations, and Agreements:
- 11.6.2.2 Product Launches and Product Expansions:
- 11.7 SAS Institute, Inc.
- 11.7.1 Company Overview
- 11.7.2 Recent strategies and developments:
- 11.7.2.1 Acquisition and Mergers:
- 11.7.3 SWOT Analysis
- 11.8 Oracle Corporation
- 11.8.1 Company Overview
- 11.8.2 Financial Analysis
- 11.8.3 Segmental and Regional Analysis
- 11.8.4 Research & Development Expense
- 11.8.5 SWOT Analysis
- 11.9 Sportradar Group AG
- 11.9.1 Company Overview
- 11.9.2 Financial Analysis
- 11.9.3 Regional Analysis
- 11.9.4 Recent strategies and developments:
- 11.9.4.1 Partnerships, Collaborations, and Agreements:
- 11.10. Catapult Group International Limited
- 11.10.1 Company Overview
- 11.10.2 Financial Analysis
- 11.10.3 Segmental and Regional Analysis
- 11.10.4 Recent strategies and developments:
- 11.10.4.1 Partnerships, Collaborations, and Agreements:
- 11.10.4.2 Product Launches and Product Expansions:
LIST OF TABLES
- TABLE 1 North America Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
- TABLE 2 North America Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
- TABLE 3 Partnerships, Collaborations and Agreements- Artificial Intelligence in Sports Market
- TABLE 4 Product Launches And Product Expansions- Artificial Intelligence in Sports Market
- TABLE 5 Acquisition and Mergers- Artificial Intelligence in Sports Market
- TABLE 6 Key Costumer Criteria - Artificial Intelligence in Sports Market
- TABLE 7 North America Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
- TABLE 8 North America Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
- TABLE 9 North America Solution Market by Country, 2021 - 2024, USD Million
- TABLE 10 North America Solution Market by Country, 2025 - 2032, USD Million
- TABLE 11 North America Services Market by Country, 2021 - 2024, USD Million
- TABLE 12 North America Services Market by Country, 2025 - 2032, USD Million
- TABLE 13 Use Case 1: -Powered Sports Analytics Platform - Real-Time Decision Support for Teams
- TABLE 14 Use Case 2: AI Consulting and Managed Services in Sports - Custom Deployment and DataOps
- TABLE 15 North America Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
- TABLE 16 North America Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
- TABLE 17 North America Team Sports Market by Country, 2021 - 2024, USD Million
- TABLE 18 North America Team Sports Market by Country, 2025 - 2032, USD Million
- TABLE 19 North America Esports Market by Country, 2021 - 2024, USD Million
- TABLE 20 North America Esports Market by Country, 2025 - 2032, USD Million
- TABLE 21 North America Individual Market by Country, 2021 - 2024, USD Million
- TABLE 22 North America Individual Market by Country, 2025 - 2032, USD Million
- TABLE 23 Use Case 1: AI in Team Sports - Tactical Optimization and Performance Engineering
- TABLE 24 Use Case 2: AI in eSports - Real-Time Game Telemetry, Player Coaching & Audience Personalization
- TABLE 25 Use Case 3: AI in Individual Sports - Performance Analytics and Personalized Coaching
- TABLE 26 North America Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
- TABLE 27 North America Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
- TABLE 28 North America Gen AI Market by Country, 2021 - 2024, USD Million
- TABLE 29 North America Gen AI Market by Country, 2025 - 2032, USD Million
- TABLE 30 North America Other AI Market by Country, 2021 - 2024, USD Million
- TABLE 31 North America Other AI Market by Country, 2025 - 2032, USD Million
- TABLE 32 Use Case 1: Generative AI in Sports - Content Creation, Simulation & Engagement
- TABLE 33 Use Case 2: Traditional AI in Sports - Predictive Analytics, Computer Vision & Optimization
- TABLE 34 North America Artificial Intelligence in Sports Market by Country, 2021 - 2024, USD Million
- TABLE 35 North America Artificial Intelligence in Sports Market by Country, 2025 - 2032, USD Million
- TABLE 36 US Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
- TABLE 37 US Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
- TABLE 38 US Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
- TABLE 39 US Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
- TABLE 40 US Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
- TABLE 41 US Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
- TABLE 42 US Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
- TABLE 43 US Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
- TABLE 44 Canada Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
- TABLE 45 Canada Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
- TABLE 46 Canada Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
- TABLE 47 Canada Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
- TABLE 48 Canada Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
- TABLE 49 Canada Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
- TABLE 50 Canada Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
- TABLE 51 Canada Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
- TABLE 52 Mexico Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
- TABLE 53 Mexico Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
- TABLE 54 Mexico Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
- TABLE 55 Mexico Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
- TABLE 56 Mexico Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
- TABLE 57 Mexico Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
- TABLE 58 Mexico Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
- TABLE 59 Mexico Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
- TABLE 60 Rest of North America Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
- TABLE 61 Rest of North America Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
- TABLE 62 Rest of North America Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
- TABLE 63 Rest of North America Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
- TABLE 64 Rest of North America Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
- TABLE 65 Rest of North America Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
- TABLE 66 Rest of North America Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
- TABLE 67 Rest of North America Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
- TABLE 68 Key Information - IBM Corporation
- TABLE 69 Key Information - Microsoft Corporation
- TABLE 70 Key Information - Trumedia Networks, Inc.
- TABLE 71 Key Information - Google LLC
- TABLE 72 Key Information - SAP SE
- TABLE 73 Key Information - Stats Perform Group
- TABLE 74 Key Information - SAS Institute, Inc.
- TABLE 75 Key Information - Oracle Corporation
- TABLE 76 Key information - Sportradar Group AG
- TABLE 77 Key Information - Catapult Group International Limited
LIST OF FIGURES
- FIG 1 Methodology for the research
- FIG 2 North America Artificial Intelligence in Sports Market, 2021 - 2032, USD Million
- FIG 3 Key Factors Impacting Artificial Intelligence in Sports Market
- FIG 4 KBV Cardinal Matrix
- FIG 5 Market Share Analysis, 2024
- FIG 6 Key Leading Strategies: Percentage Distribution (2021-2025)
- FIG 7 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2021, feb - 2024, nov) Leading Players
- FIG 8 Porter's Five Forces Analysis - Artificial Intelligence in Sports Market
- FIG 9 Value Chain Analysis of Artificial Intelligence in Sports Market
- FIG 10 Key Costumer Criteria - Artificial Intelligence in Sports Market
- FIG 11 North America Artificial Intelligence in Sports Market by Offering, 2024
- FIG 12 North America Artificial Intelligence in Sports Market by Offering, 2032
- FIG 13 North America Artificial Intelligence in Sports Market by Offering, 2021 - 2032, USD Million
- FIG 14 North America Artificial Intelligence in Sports Market share by Sports Type, 2024
- FIG 15 North America Artificial Intelligence in Sports Market share by Sports Type, 2032
- FIG 16 North America Artificial Intelligence in Sports Market by Sports Type, 2021 - 2032, USD Million
- FIG 17 North America Artificial Intelligence in Sports Market share by Technology, 2024
- FIG 18 North America Artificial Intelligence in Sports Market share by Technology, 2032
- FIG 19 North America Artificial Intelligence in Sports Market by Technology, 2021 - 2032, USD Million
- FIG 20 North America Artificial Intelligence in Sports Market share by Country, 2024
- FIG 21 North America Artificial Intelligence in Sports Market share by Country, 2032
- FIG 22 North America Artificial Intelligence in Sports Market by Country, 2021 - 2032, USD Million
- FIG 23 SWOT Analysis: IBM Corporation
- FIG 24 Recent strategies and developments: Microsoft Corporation
- FIG 25 SWOT Analysis: Microsoft Corporation
- FIG 26 SWOT Analysis: Google LLC
- FIG 27 SWOT Analysis: SAP SE
- FIG 28 Recent strategies and developments: Stats Perform Group
- FIG 29 SWOT Analysis: SAS INSTITUTE, INC.
- FIG 30 SWOT Analysis: Oracle Corporation
- FIG 31 Recent strategies and developments: Catapult Group International Ltd.
