Global Women Intimate Care Market - Forecasts from 2022 to 2027

Global women intimate care market was valued at US$14.368 billion in the year 2020. This market is anticipated to grow at a compound annual rate of 3.70% to attain a market size worth US$18.528 billion by 2027. The market growth is attributed to the rising awareness among female consumers regarding intimate hygiene. A growing number of supermarkets, hypermarkets, and specialty stores, are significantly contributing to the overall market growth owing to the easy availability of these products. Moreover, rising purchasing power and high disposable income have further boosted the overall market growth. Additionally, the rapid increase in the working female population has boosted the demand for high-quality intimate care products which is further boosting the overall market growth. Rising awareness of women towards females' hygiene and its relatable products owing to increased risk of health issues and skin diseases in the intimate area has further boosted the market growth. Growing cases of genital skin infections are encouraging women across the globe to maintain their intimate hygiene which is significantly contributing to the overall market growth. Furthermore, several initiatives are taken by the government and international organizations to create awareness about the benefits of maintaining feminine hygiene which is also contributing to the market growth. For instance, UNICEF has launched a campaign which promotes positive menstrual hygiene in Pakistan. Everteen has launched 'The Fix Your Periods' which is an online campaign under which awareness is created about the modern methods of menstrual hygiene management. The campaign was supported by Indian Medical Academy for Preventive Health Women Health Organization (WHO) and HEAL Foundation.

INCREASING GOVERNMENT INITIATIVES TOWARDS MENSTRUAL HYGIENE

One of the prime reasons supporting the growth of the market is the increasing government initiatives toward menstrual hygiene and health. The governments of various developing countries are taking several initiatives to distribute free sanitary pads to women in order to expand the feminine hygiene sector. For instance, the government of Japan has allocated JPY 1.3 billion to help women in need of menstrual products. They also helped local municipalities by distributing sanitary pads and tampons to the public free of cost. Government of India has come into partnership with several private entities and non-governmental organizations and has taken several initiatives such as Eco Femme, and My Pad to popularize the use of sanitary napkins among the underprivileged and rural women. Moreover, increasing innovations and developments by key players in the market are anticipated to further drive the market growth. For instance, Carefree has launched the actifresh panty liners which have new and improved twist resist technology that helps to minimize the bunching and twisting in India. Sofy launched "Soofy Cool" which is India's first cool napkin, the product has a revolutionary cool pad technology that gives a feeling of coolness for an '' Irritation Free Period.

INTIMATE WASH IS A GROWING OPPORTUNITY FOR PLAYERS

Intimate wash has a large market share because women of all ages are increasingly turning to this product to maintain a natural pH balance while preserving sanitation and cleanliness. Intimate washing can help prevent vulvovaginal disease and infections. Supported by international guidelines, daily gentle cleansing of the vulva is an important part of feminine hygiene and overall intimate health.

With rising women's education and awareness, the world is becoming more open-minded and vocal about women's hygiene products. Women are becoming more aware of the need of choosing an intimate wash that is properly made and clinically tested to provide targeted antibacterial and other health benefits. Moreover, the increasing contribution of women to the workforce is an additional factor. Further, social media also has a big influence in bringing awareness and promoting intimate wash products. Rising female disposable income with increased awareness is promoting the usage of women's intimate care products. According to the World Bank, 46% of the female population above 15years, all across the world are part of the labor workforce.

INDIA SHOWS GOOD GROWTH PROSPECTS

The market's expansion can be driven by the rising genital hygiene consciousness among female consumers. The effective influence of women toward female hygiene products due to the higher risk of health problems in the intimate area leading to various skin diseases has expected to bolster the market growth. Furthermore, rising awareness about the offerings by makers has shaped female consumers to prioritize genital hygiene, propelling the development of the women's intimate care market.

Segmentation

• By Product Type

Intimate Wash

Intimate Wipes

Moisturizers and Creams

Powder

Others

• By Age Group

12-19 years

20-29 years

30-39 years

40 years and above

• By Distribution Channel

Online

Offline

• By Geography

North America

• United States
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• Germany
• Spain
• United Kingdom
• France
• Italy
• Others

The Middle East and Africa

• Saudi Arabia
• Israel
• UAE
• Others

Asia Pacific

• China
• Japan
• South Korea
• India
• Australia
• Others