Kefir Market - Forecasts from 2022 to 2027

The global kefir market is expected to grow at a compound annual growth rate of 8.03% over the forecast period to reach a market size of US$2.370 billion in 2027, from US$1.380 billion in 2020. Kefir is a fermented drink prepared from kefir grains that taste like a thin yoghurt. Kefir products are made with freshwater or fermented milk, as well as kefir grains cultivated with bacteria and yeast. Kefir goods include kefir milk, kefir smoothies, kefir probiotic drinks, kefir yogurt, and organic kefir drinks. Kefir products are high in vitamins, minerals, protein, calcium, and magnesium. Furthermore, the kefir sector increases as people's choices for healthy snacks and drinks change. Kefir products are high in nutrients and aid in the improvement of one's health and immunity. Kefir has several health advantages, including enhanced digestion, bone, and skin health. It also has antifungal and antibacterial characteristics that help cure and prevent vaginal and gastrointestinal infections, as well as food-borne pathogens. It also possesses anticarcinogenic effects, which aid in the early stages of tumor progression. As a result, during the forecast period, these considerable benefits will force the kefir market ahead.

Market Trends:

Kefir is a probiotic-rich beverage produced from milk and fermented kefir grains. It is high in vitamins and minerals, and is a fantastic source of protein as well. Vitamin K, calcium, vitamin B12, biotin, enzymes, vitamin B9, and other nutrients necessary for optimal human function are also abundant. It has a sufficient amount of germs to help the digestive system function properly. Kefir helps to boost your immune system while also lowering your cholesterol levels. It also aids in the control of blood sugar levels and the loss of weight. Because of the wide range of probiotics and increased bioavailability, the fermentation process boosts the health benefits of food. The aforementioned is expected to be driven by the expanding population and rural-to-urban migration. Given the foregoing, the rapid adoption of new lifestyle trends that are predicted to boost demand for healthy consumption is expected to take place in the next years. This would be aided by the rising availability of disposable income, which would make it easier to migrate from traditional ways of life to urban lives.

Furthermore, as people become more aware of the benefits of fermented foods, there has been an increase in fermented beverage intake. As a result, the rising popularity of fermented drinks as one of the world's most popular beverages is likely to propel the kefir market to new heights over the forecast period. To this end, it is worth noting that, over the last few years, as fermenting techniques have improved, as well as increased investments in research and development of other processing technologies and their subsequent implementation, the growing demand for fermented beverages has been prioritized by various players, allowing market disruptors to enter the market, increasing the competitiveness of the kefir market.

Europe is witnessing growth in terms of revenue and consumption. Statistics Denmark claims that Buttermilk, kefir, and other fermented or acidified milk or cream imports into Denmark were worth around DKK 137 million in 2020. Furthermore, in these regions, kefir is consumed as breakfast, lunch, or dinner, depending on the preferences of the users.

Growth Factors

• The global food and beverage business has been primarily driven by natural products

Organic and natural products are becoming increasingly popular these days. Natural and organic items are getting more popular as consumers become more health-conscious. This demonstrates that what's inside the jar is becoming more significant than what's not.

• Drinks with probiotics are becoming increasingly popular

Kefir is becoming increasingly popular among health-conscious people, yet many of them are vegans. To appeal to vegans, the market has responded with non-dairy items. Kefir can be consumed by persons of all ages daily. Rising health concerns in the region, combined with probiotics' efficacy in addressing these concerns, are likely to be a major driving factor for probiotics market expansion.

Impact of COVID-19 Pandemic:

As a result of the shutdown, demand for kefir products fell. Furthermore, the longer-term stoppage has harmed the supply chain for kefir products. Additionally, due to a shift in customer consumption patterns, only the most essential commodities are purchased, resulting in a decrease in the consumption of flavoured kefir milk and kefir yoghurt. People all around the world have grown more health-conscious as a result of the COVID-19 pandemic, and demand for Kefir has risen as a result of its numerous health benefits. The player has been producing unique products in the landscape by utilizing the space. For example, Lifeway Foods introduced new functional kefir products in February 2021 to boost immunity and help consumers improve their overall health: Functionality 3.5 oz shot multipacks and organic grass-fed kefir.

Segmentation:

• By Nature

Conventional

Organic

• By Type

Dairy Based

Non-Dairy Based

• By Application

Food & Beverage

Nutraceuticals

Pharmaceuticals

Others

• By Distribution Channel

Offline

Online

• By Geography

North America

• USA
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• United Kingdom
• Germany
• France
• Italy
• Others

Middle East and Africa

• Saudi Arabia
• Israel
• Others

Asia Pacific

• China
• Japan
• India
• South Korea
• Indonesia
• Thailand
• Taiwan
• Others