OAE Mashed Potatoes Market - Forecasts from 2024 to 2029

The United Arab Emirates mashed potatoes market was valued at US$1.720 million in 2022 and is projected to expand at a CAGR of 9.14% over the forecast period to reach US$3.173 million by 2029.

Numerous multi-cuisine restaurants have since opened throughout the Emirates, particularly in Dubai, Abu Dhabi, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah, and Fujairah. The country's food industry has grown because of rising visitor numbers and shifting consumer tastes, which have fueled the mashed potato industry there. Even though they are not a traditional Emirati dish, mashed potatoes are nevertheless quite popular in the country, especially in foreign eateries and cafes that serve both tourists and expatriates. In addition to being a comforting and adaptable side dish that goes well with a range of main courses, mashed potatoes' popularity may also be attributed to the influence of Western cuisine on Emirati cuisine. The United Arab Emirate's mashed potatoes market is also expanding because of the country's growing population. For instance, the population of the United Arab Emirates increased from 93,65,145 in 2021 to 94,41,129 in 2022, according to World Bank data.

Further, the increasing market trends are driven by mashed potatoes as they are a convenient diet food, taste better, and have a high nutritional value. In addition, the growing popularity of flavored tastes and natural/organic food products will increase the size of the mashed potatoes market in the United Arab Emirates. An enormous demand for mashed potatoes has resulted from the need to reduce cooking time. Additionally, companies have been drawn to enter this market and take advantage of the potential as a result. For instance, Spinneys Dubai has built a strong reputation for offering high-quality products, such as mashed potatoes, and offering excellent customer service. Furthermore, the increase in dining out and the consumption of packaged and frozen foods has also increased potato production in this region. For instance, as per the Food and Agriculture Organization of the United Nations, potato production increased from 1,051 tonnes in 2020 to 1,342 tonnes in 2021, this increased production will also create more profitable opportunities for the market's expansion. Moreover, the trend of increasing online shopping in the UAE is contributing to the growth of packaged and processed potato products. Companies have been drawn to enter this market and take advantage of the potential as a result. For instance, according to the International Trade Administration 2023 report, the UAE leads the eCommerce market among the Gulf Cooperation Council (GCC) states. In 2020, the market saw a 53% increase, reaching a record $3.9 billion in sales, or 10% of total retail sales.

The increasing influence of the western cuisine propels the market.

The United Arab Emirates mashed potatoes market is projected to rise at a subsequent rate. The increasing advancements and market developments, including product launches, collaborations, agreements, acquisitions, and other related factors, are projected to propel the market growth rate. The market is poised to be dependent on certain industries including food and beverage and hospitality industries. With projections of increasing urbanization and convenience needs, the market is expected to rise steadily with food preferences among the people of UAE.

Key Players

• Nestle, a global food, and beverage conglomerate, offers mashed potato products under its brand Maggi. Leveraging its extensive distribution network and brand recognition, Nestle ensures accessibility and quality. With a focus on convenience and taste, Maggi mashed potatoes cater to diverse consumer preferences, enhancing mealtime experiences.
• McCain, renowned for its frozen food offerings, provides mashed potato products characterized by convenience and consistency. Leveraging advanced processing technologies, McCain ensures that its mashed potatoes deliver a homemade taste and texture. Targeting busy households and food service establishments, McCain's mashed potatoes offer a convenient solution without compromising on flavour or quality.
• SipnneysFood, a dynamic player in the food industry, specializes in mashed potato solutions. With a commitment to innovation and sustainability, SipnneysFood offers a range of mashed potato products tailored to various dietary needs, including gluten-free and vegan options. Their emphasis on natural ingredients and artisanal crafting resonates with health-conscious consumers seeking wholesome meal solutions. SipnneysFood's dedication to quality and flavor ensures a delightful dining experience for discerning customers.

Segmentation:

By Application:

• Food Ingredient
• Food Product
• Snack
• Culinary

By Form:

• Powder
• Solid

By Distribution Channel:

• Foodservice
• Retail