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PUBLISHER: Market Research Future | PRODUCT CODE: 1339044
PUBLISHER: Market Research Future | PRODUCT CODE: 1339044
Europe Data Management Platform Market Research Report Forecast to 2030
PUBLISHED:
PAGES: 113 Pages
DELIVERY TIME: 1-2 business days
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Market Overview
A data management platform (DMP) is a software application that collects, organizes, and activates first-, second-, and third-party audience data from multiple online, offline, and mobile sources. It then uses that information to create extensive consumer profiles, which are used to drive targeted advertising and personalization campaigns. A DMP makes aggregated client profiles available to other tools, such as ad exchanges, demand-side platforms (DSPs), and supply-side platforms (SSPs), to improve targeting, personalization, and content customization.
The Europe data management platform (DMP) market is estimated to garner a large amount of revenue and grow at a CAGR of 14.2 % over the forecast period, i.e., 2022-2030. The market's expansion is attributable to the increasing requirement to collect data from sources such as CRM data, POS data, mobile web & apps, social networks, web analytics tools, and others is propelling the data management platform market. The use of DMP by marketers to target customers and match their needs across devices is significantly increasing the growth of the data management platform market over the projected period 2022-2030. Data management is concerned with the information sources that drive a business, such as product, location, supplier, customer, and asset. The growing use of DMP minimizes redundancy and inefficiencies caused by illegible stored data. Furthermore, it meets the demand for organizations to improve the consistency and quality of their important data assets, such as product data, customer data, location data, and asset data.
Market Segmentation
Europe's data management platform (DMP) market has been segmented based on data type, data source, deployment model, and end-use verticals and country. Based on data type, the market has been segmented into first-party data, second-party data, and third-party data. By data source, the market is divided into web and mobile data, CRM data, POS data, and others. By deployment model, the market is bifurcated into cloud and on-premises. Based on end-use verticals, the Europe data management platform (DMP) market has been segmented into Ad agencies, marketers, publishers, and others. Based on country, the market is segmented into Germany, the UK, Spain, Italy, France, Sweden, Switzerland, Netherlands, and the Rest of Europe.
Major Players
The major market players include Oracle, Lotame Solutions, Inc., Adobe, Neustar, Inc., Acxiom LLC, and Others. These players focus on innovation and thus, invest in research and development to present a cost-effective product portfolio.
TABLE OF CONTENTS
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
2 MARKET INTRODUCTION
- 2.1 DEFINITION
- 2.2 SCOPE OF THE STUDY
- 2.3 RESEARCH OBJECTIVE
- 2.4 MARKET STRUCTURE
3 RESEARCH METHODOLOGY
4 MARKET DYNAMICS
- 4.1 INTRODUCTION
- 4.2 DRIVERS
- 4.2.1 GROWING DEMAND FOR DATA MANAGEMENT BY MARKETERS AND ADVERTISING AGENCIES
- 4.2.2 INCREASING NUMBER OF DATA USERS
- 4.3 RESTRAINT
- 4.3.1 HIGH IMPLEMENTATION COSTS
- 4.3.2 LACK OF SECURITY OF USER DATA
- 4.4 OPPORTUNITY
- 4.4.1 RISING DEMAND FROM EUROPE EMERGING ECONOMIES
- 4.4.2 COMMERCIALIZATION OF NGN
- 4.5 COVID-19 IMPACT ANALYSIS
- 4.5.1 OVERVIEW
- 4.5.2 IMPACT ON DATA MANAGEMENT PLATFORM PROVIDERS
- 4.5.3 IMPACT ON IT INDUSTRY
- 4.5.4 IMPACT ACROSS END-USE INDUSTRIES
5 MARKET FACTOR ANALYSIS
- 5.1 SUPPLY CHAIN ANALYSIS
- 5.1.1 DATA COLLECTION
- 5.1.2 DATA PROCESSING
- 5.1.3 DATA ANALYSIS
- 5.1.4 DATA ACTIVATION
- 5.1.5 MEASUREMENT AND OPTIMIZATION
- 5.1.6 KEY STAKEHOLDERS:
- 5.2 PORTER'S FIVE FORCES MODEL
- 5.2.1 THREAT OF NEW ENTRANTS
- 5.2.2 BARGAINING POWER OF SUPPLIERS
- 5.2.3 BARGAINING POWER OF BUYERS
- 5.2.4 THREAT OF SUBSTITUTES
- 5.2.5 COMPETITIVE RIVALRY
6 EUROPE DATA MANAGEMENT PLATFORM, BY DATA TYPE
- 6.1 OVERVIEW
- 6.1.1 EUROPE DATA MANAGEMENT PLATFORM, BY DATA TYPE, 2019-2030 (USD MILLION)
- 6.2 FIRST PARTY DATA
- 6.3 SECOND PARTY DATA
- 6.4 THIRD PARTY DATA
7 EUROPE DATA MANAGEMENT PLATFORM, BY DATA SOURCE
- 7.1 OVERVIEW
- 7.1.1 EUROPE DATA MANAGEMENT PLATFORM, BY DATA SOURCE, 2019-2030 (USD MILLION)
- 7.2 WEB AND MOBILE DATA
- 7.3 CRM DATA
- 7.4 POS DATA
- 7.5 OTHERS
8 EUROPE DATA MANAGEMENT PLATFORM, BY DEPLOYMENT MODEL
- 8.1 OVERVIEW
- 8.1.1 EUROPE DATA MANAGEMENT PLATFORM, BY DEPLOYMENT MODEL, 2019-2030 (USD MILLION)
- 8.2 CLOUD
- 8.3 ON-PREMISES
9 EUROPE DATA MANAGEMENT PLATFORM, BY END-USE VERTICALS
- 9.1 OVERVIEW
- 9.1.1 EUROPE DATA MANAGEMENT PLATFORM, BY END-USE VERTICALS, 2019-2030 (USD MILLION)
- 9.2 AD AGENCIES
- 9.3 MARKETERS
- 9.4 PUBLISHERS
- 9.5 OTHERS
10 EUROPE DATA MANAGEMENT PLATFORM, BY COUNTRY
- 10.1 OVERVIEW
- 10.1.1 EUROPE DATA MANAGEMENT PLATFORM, BY COUNTRY , 2021 VS 2030 (USD MILLION)
- 10.1.2 EUROPE DATA MANAGEMENT PLATFORM, BY COUNTRY, 2019-2030 (USD MILLION)
- 10.1.3 GERMANY
- 10.1.3.1 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030 (USD MILLION)
- 10.1.3.2 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030 (USD MILLION)
- 10.1.3.3 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030
(USD MILLION) 50
- 10.1.3.4 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030
(USD MILLION) 50
- 10.1.4 UK
- 10.1.4.1 UK DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030 (USD MILLION)
- 10.1.4.2 UK DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030 (USD MILLION)
- 10.1.4.3 UK DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030 (USD MILLION)
- 10.1.5 SPAIN
- 10.1.5.1 SPAIN DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030 (USD MILLION)
- 10.1.5.2 SPAIN DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030 (USD MILLION)
- 10.1.5.3 SPAIN DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030
(USD MILLION) 54
- 10.1.5.4 SPAIN DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030
(USD MILLION) 54
- 10.1.6 ITALY
- 10.1.6.1 ITALY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030 (USD MILLION)
- 10.1.6.2 ITALY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030 (USD MILLION)
- 10.1.6.3 ITALY DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030 (USD MILLION)
- 10.1.6.4 ITALYDATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030 (USD MILLION)
- 10.1.7 FRANCE
- 10.1.7.1 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030 (USD MILLION)
- 10.1.7.2 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030 (USD MILLION)
- 10.1.7.3 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030
(USD MILLION) 58
- 10.1.7.4 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030
(USD MILLION) 58
- 10.1.8 SWEDEN
- 10.1.8.1 SWEDEN DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030 (USD MILLION)
- 10.1.8.2 SWEDEN DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030 (USD MILLION)
- 10.1.8.3 SWEDEN DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030
(USD MILLION) 60
- 10.1.8.4 SWEDEN DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030
(USD MILLION) 60
- 10.1.9 SWITZERLAND
- 10.1.9.1 SWITZERLAND DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030 (USD MILLION)
- 10.1.9.2 SWITZERLAND DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030
(USD MILLION) 61
- 10.1.9.3 SWITZERLAND DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030
(USD MILLION) 62
- 10.1.9.4 SWITZERLAND DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030
(USD MILLION) 62
- 10.1.10 NETHERLANDS
- 10.1.10.1 NETHERLANDS DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030 (USD MILLION)
- 10.1.10.2 NETHERLANDS DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030
(USD MILLION) 63
- 10.1.10.3 NETHERLANDS DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030
(USD MILLION) 64
- 10.1.10.4 NETHERLANDS DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030
(USD MILLION) 64
- 10.1.11 REST OF EUROPE
- 10.1.11.1 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030
(USD MILLION) 65
- 10.1.11.2 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030
(USD MILLION) 65
- 10.1.11.3 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030
(USD MILLION) 66
- 10.1.11.4 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030
(USD MILLION) 66
11 COMPETITIVE LANDSCAPE
- 11.1 COMPETITIVE BENCHMARKING
- 11.2 VENDOR SHARE ANALYSIS
- 11.3 RECENT DEVELOPMENTS
- 11.3.1 COLLABORATION AND PARTNERSHIP
- 11.3.2 PRODUCT LAUNCH
- 11.3.3 OTHERS
12 COMPANY PROFILES
- 12.1 ORACLE
- 12.1.1 COMPANY OVERVIEW
- 12.1.2 FINANCIAL OVERVIEW
- 12.1.3 PRODUCTS OFFERED
- 12.1.4 KEY DEVELOPMENTS
- 12.1.5 SWOT ANALYSIS
- 12.1.6 KEY STRATEGIES
- 12.2 LOTAME SOLUTIONS, INC
- 12.2.1 COMPANY OVERVIEW
- 12.2.2 FINANCIAL OVERVIEW
- 12.2.3 PRODUCTS OFFERED
- 12.2.4 KEY DEVELOPMENTS
- 12.3 ADOBE INC
- 12.3.1 COMPANY OVERVIEW
- 12.3.2 FINANCIAL OVERVIEW
- 12.3.3 PRODUCTS OFFERED
- 12.3.4 KEY DEVELOPMENTS
- 12.3.5 SWOT ANALYSIS
- 12.3.6 KEY STRATEGIES
- 12.4 NEUSTAR, INC (TRANSUNION).
- 12.4.1 COMPANY OVERVIEW
- 12.4.2 FINANCIAL OVERVIEW
- 12.4.3 PRODUCTS OFFERED
- 12.4.4 KEY DEVELOPMENTS
- 12.4.5 SWOT ANALYSIS
- 12.4.6 KEY STRATEGIES
- 12.5 SAS INSTITUTE INC
- 12.5.1 COMPANY OVERVIEW
- 12.5.2 FINANCIAL OVERVIEW
- 12.5.3 PRODUCTS OFFERED
- 12.5.4 KEY DEVELOPMENTS
- 12.5.5 SWOT ANALYSIS
- 12.5.6 KEY STRATEGIES
- 12.6 TALEND
- 12.6.1 COMPANY OVERVIEW
- 12.6.2 FINANCIAL OVERVIEW
- 12.6.3 PRODUCTS OFFERED
- 12.6.4 KEY DEVELOPMENTS
- 12.7 CLOUDERA, INC
- 12.7.1 COMPANY OVERVIEW
- 12.7.2 FINANCIAL OVERVIEW
- 12.7.3 SOLUTIONS OFFERED
- 12.7.4 KEY DEVELOPMENTS
- 12.8 INFORMATICA
- 12.8.1 COMPANY OVERVIEW
- 12.8.2 FINANCIAL OVERVIEW
- 12.8.3 PRODUCTS OFFERED
- 12.8.4 KEY DEVELOPMENTS
- 12.8.5 SWOT ANALYSIS
- 12.8.6 KEY STRATEGIES
- 12.9 ACXIOM LLC (INTERPUBLIC GROUP)
- 12.9.1 COMPANY OVERVIEW
- 12.9.2 FINANCIAL OVERVIEW
- 12.9.3 PRODUCTS OFFERED
- 12.9.4 KEY DEVELOPMENTS
- 12.9.5 KEY STRATEGIES
- 12.10 ACTIAN CORPORATION (HCL TECHNOLOGIES)
- 12.10.1 COMPANY OVERVIEW
- 12.10.2 FINANCIAL OVERVIEW
- 12.10.3 PRODUCTS OFFERED
- 12.10.4 KEY DEVELOPMENTS
- 12.10.5 SWOT ANALYSIS
- 12.10.6 KEY STRATEGIES
- 12.11 IBM
- 12.11.1 COMPANY OVERVIEW
- 12.11.2 FINANCIAL OVERVIEW
- 12.11.3 SOLUTIONS OFFERED
- 12.11.4 KEY DEVELOPMENTS
- 12.11.5 SWOT ANALYSIS
- 12.11.6 KEY STRATEGIES
- 12.12 CXENSE ASA (PIANO)
- 12.12.1 COMPANY OVERVIEW
- 12.12.2 FINANCIAL OVERVIEW
- 12.12.3 PRODUCTS OFFERED
- 12.12.4 KEY DEVELOPMENTS
- 12.13 1PLUSX
- 12.13.1 COMPANY OVERVIEW
- 12.13.2 FINANCIAL OVERVIEW
- 12.13.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED
- 12.13.4 KEY DEVELOPMENTS
- 12.14 NEODATA GROUP S.R.L.
- 12.14.1 COMPANY OVERVIEW
- 12.14.2 FINANCIAL OVERVIEW
- 12.14.3 PRODUCTS OFFERED
- 12.14.4 KEY DEVELOPMENTS
- 12.15 GOOGLE LLC
- 12.15.1 COMPANY OVERVIEW
- 12.15.2 FINANCIAL OVERVIEW
- 12.15.3 PRODUCTS OFFERED
- 12.15.4 KEY DEVELOPMENTS
- 12.15.5 SWOT ANALYSIS
- 12.15.6 KEY STRATEGIES
- 12.16 LIVERAMP
- 12.16.1 COMPANY OVERVIEW
- 12.16.2 FINANCIAL OVERVIEW
- 12.16.3 PRODUCTS OFFERED
- 12.16.4 KEY DEVELOPMENTS
- 12.16.5 SWOT ANALYSIS
- 12.16.6 KEY STRATEGIES
- 12.17 SIMPLI.FI
- 12.17.1 COMPANY OVERVIEW
- 12.17.2 FINANCIAL OVERVIEWS
- 12.17.3 PRODUCTS OFFERED
- 12.17.4 KEY DEVELOPMENTS
- 12.17.5 KEY STRATEGIES
LIST OF TABLES
- TABLE 1 MARKET SYNOPSIS 16
- TABLE 2 EUROPE DATA MANAGEMENT PLATFORM, BY DATA TYPE, 2019-2030 (USD MILLION) 39
- TABLE 3 EUROPE DATA MANAGEMENT PLATFORM, BY DATA SOURCE, 2019-2030 (USD MILLION) 41
- TABLE 4 EUROPE DATA MANAGEMENT PLATFORM, BY DEPLOYMENT MODEL, 2019-2030 (USD MILLION) 44
- TABLE 5 EUROPE DATA MANAGEMENT PLATFORM, BY END-USE VERTICALS, 2019-2030 (USD MILLION) 46
- TABLE 6 EUROPE DATA MANAGEMENT PLATFORM, BY COUNTRY, 2019-2030 (USD MILLION) 48
- TABLE 7 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030 (USD MILLION) 49
- TABLE 8 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030 (USD MILLION) 49
- TABLE 9 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030 (USD MILLION) 50
- TABLE 10 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030 (USD MILLION) 50
- TABLE 11 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030 (USD MILLION) 51
- TABLE 12 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030 (USD MILLION) 51
- TABLE 13 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030 (USD MILLION) 52
- TABLE 14 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030 (USD MILLION) 52
- TABLE 15 SPAIN DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030 (USD MILLION) 53
- TABLE 16 SPAIN DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030 (USD MILLION) 53
- TABLE 17 SPAIN DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030 (USD MILLION) 54
- TABLE 18 SPAIN DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030 (USD MILLION) 54
- TABLE 19 ITALY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030 (USD MILLION) 55
- TABLE 20 ITALY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030 (USD MILLION) 55
- TABLE 21 ITALY DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030 (USD MILLION) 56
- TABLE 22 ITALY DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030 (USD MILLION) 56
- TABLE 23 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030 (USD MILLION) 57
- TABLE 24 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030 (USD MILLION) 57
- TABLE 25 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030 (USD MILLION) 58
- TABLE 26 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030 (USD MILLION) 58
- TABLE 27 SWEDEN DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030 (USD MILLION) 59
- TABLE 28 SWEDENDATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030 (USD MILLION) 59
- TABLE 29 SWEDEN DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030 (USD MILLION) 60
- TABLE 30 SWEDEN DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030 (USD MILLION) 60
- TABLE 31 SWITZERLAND DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030 (USD MILLION) 61
- TABLE 32 SWITZERLAND DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030 (USD MILLION) 61
- TABLE 33 SWITZERLAND DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030 (USD MILLION) 62
- TABLE 34 SWITZERLAND DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030 (USD MILLION) 62
- TABLE 35 NETHERLANDS DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030 (USD MILLION) 63
- TABLE 36 NETHERLANDS DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030 (USD MILLION) 63
- TABLE 37 NETHERLANDS DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030 (USD MILLION) 64
- TABLE 38 NETHERLANDS DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030 (USD MILLION) 64
- TABLE 39 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2019-2030 (USD MILLION) 65
- TABLE 40 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2019-2030 (USD MILLION) 65
- TABLE 41 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DEPLOYMENT MODEL, 2019-2030 (USD MILLION) 66
- TABLE 42 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END-USE VERTICALS, 2019-2030 (USD MILLION) 66
- TABLE 43 COLLABORATION AND PARTNERSHIP 69
- TABLE 44 PRODUCT LAUNCH 70
- TABLE 45 OTHERS 71
- TABLE 46 ORACLE: PRODUCTS OFFERED 73
- TABLE 47 ADOBE INC: KEY DEVELOPMENTS 74
- TABLE 48 LOTAME SOLUTIONS, INC: PRODUCTS OFFERED 76
- TABLE 49 ADOBE INC: PRODUCTS OFFERED 78
- TABLE 50 ADOBE INC: KEY DEVELOPMENTS 79
- TABLE 51 NEUSTAR, INC (TRANSUNION).: PRODUCTS OFFERED 81
- TABLE 52 NEUSTAR, INC (TRANSUNION).: KEY DEVELOPMENTS 81
- TABLE 53 SAS INSTITUTE INC: PRODUCTS OFFERED 84
- TABLE 54 TALEND: PRODUCTS OFFERED 86
- TABLE 55 TALEND: KEY DEVELOPMENTS 87
- TABLE 56 CLOUDERA, INC: SOLUTIONS OFFERED 88
- TABLE 57 TALEND: KEY DEVELOPMENTS 89
- TABLE 58 INFORMATICA: PRODUCTS OFFERED 91
- TABLE 59 INFORMATICA: KEY DEVELOPMENTS 91
- TABLE 60 ACXIOM LLC(INTERPUBLIC GROUP): PRODUCTS OFFERED 94
- TABLE 61 TALEND: KEY DEVELOPMENTS 94
- TABLE 62 ACTIAN CORPORATION (HCL TECHNOLOGIES): PRODUCTS OFFERED 97
- TABLE 63 ACTIAN CORPORATION (HCL TECHNOLOGIES): KEY DEVELOPMENTS 98
- TABLE 64 IBM: SOLUTIONS OFFERED 100
- TABLE 65 IBM: KEY DEVELOPMENTS 101
- TABLE 66 CXENSE ASA (PIANO): PRODUCTS OFFERED 102
- TABLE 67 1PLUSX: PRODUCTS OFFERED 103
- TABLE 68 1PLUSX: KEY DEVELOPMENTS 103
- TABLE 69 NEODATA GROUP S.R.L.: PRODUCTS OFFERED 104
- TABLE 70 GOOGLE LLC.: PRODUCTS OFFERED 106
- TABLE 71 GOOGLE LLC.: KEY DEVELOPMENTS 107
- TABLE 72 LIVERAMP: PRODUCTS OFFERED 109
- TABLE 73 LIVERAMP: KEY DEVELOPMENTS 110
- TABLE 74 SIMPLI.FI: PRODUCTS OFFERED 111
- TABLE 75 SIMPLI.FI: KEY DEVELOPMENTS 112
LIST OF FIGURES
- FIGURE 1 EUROPE DATA MANAGEMENT PLATFORM (DMP) MARKET: MARKET STRUCTURE 18
- FIGURE 2 BOTTOM-UP AND TOP-DOWN APPROACHES 23
- FIGURE 3 MARKET DYNAMIC ANALYSIS OF THE EUROPE DATA MANAGEMENT PLATFORM MARKET 26
- FIGURE 4 DRIVERS: IMPACT ANALYSIS 28
- FIGURE 5 RESTRAINT IMPACT ANALYSIS 30
- FIGURE 6 VALUE CHAIN ANALYSIS: DATA MANAGEMENT PLATFORM MARKET 34
- FIGURE 7 PORTER'S FIVE FORCES ANALYSIS OF THE DATA MANAGEMENT PLATFORM MARKET 36
- FIGURE 8 EUROPE DATA MANAGEMENT PLATFORM, BY DATA TYPE, 2021 (% SHARE) 38
- FIGURE 9 EUROPE DATA MANAGEMENT PLATFORM, BY DATA TYPE, 2021 VS 2030 (USD MILLION) 38
- FIGURE 10 EUROPE DATA MANAGEMENT PLATFORM, BY DATA SOURCE, 2021 (% SHARE) 40
- FIGURE 11 EUROPE DATA MANAGEMENT PLATFORM, BY DATA SOURCE, 2021 VS 2030 (USD MILLION) 40
- FIGURE 12 EUROPE DATA MANAGEMENT PLATFORM, BY DEPLOYMENT MODEL, 2021 (% SHARE) 43
- FIGURE 13 EUROPE DATA MANAGEMENT PLATFORM, BY DEPLOYMENT MODEL, 2021 VS 2030 (USD MILLION) 43
- FIGURE 14 EUROPE DATA MANAGEMENT PLATFORM, BY END-USE VERTICALS, 2021 (% SHARE) 45
- FIGURE 15 EUROPE DATA MANAGEMENT PLATFORM, BY END-USE VERTICALS, 2021 VS 2030 (USD MILLION) 45
- FIGURE 16 EUROPE DATA MANAGEMENT PLATFORM, BY COUNTRY , 2021 (% SHARE) 47
- FIGURE 17 EUROPE DATA MANAGEMENT PLATFORM, BY COUNTRY , 2021 VS 2030 (USD MILLION) 48
- FIGURE 18 DATA MANAGEMENT PLATFORM MARKET: COMPETITIVE BENCHMARKING 68
- FIGURE 19 VENDOR SHARE ANALYSIS, 2021 (%) 69
- FIGURE 20 ORACLE: FINANCIAL OVERVIEW SNAPSHOT 73
- FIGURE 21 ORACLE: SWOT ANALYSIS 74
- FIGURE 22 ADOBE INC: FINANCIAL OVERVIEW SNAPSHOT 78
- FIGURE 23 ADOBE INC: SWOT ANALYSIS 79
- FIGURE 24 NEUSTAR, INC (TRANSUNION).: FINANCIAL OVERVIEW SNAPSHOT 80
- FIGURE 25 NEUSTAR, INC (TRANSUNION).: SWOT ANALYSIS 81
- FIGURE 26 SAS INSTITUTE INC: FINANCIAL OVERVIEW SNAPSHOT 83
- FIGURE 27 SAS INSTITUTE INC: SWOT ANALYSIS 84
- FIGURE 28 INFORMATICA: FINANCIAL OVERVIEW SNAPSHOT 90
- FIGURE 29 INFORMATICA: SWOT ANALYSIS 92
- FIGURE 30 ACXIOM LLC (INTERPUBLIC GROUP): FINANCIAL OVERVIEW SNAPSHOT 93
- FIGURE 31 ACXIOM LLC (INTERPUBLIC GROUP): SWOT ANALYSIS 95
- FIGURE 32 ACTIAN CORPORATION (HCL TECHNOLOGIES): FINANCIAL OVERVIEW SNAPSHOT 97
- FIGURE 33 ACTIAN CORPORATION (HCL TECHNOLOGIES): SWOT ANALYSIS 98
- FIGURE 34 IBM: FINANCIAL OVERVIEW SNAPSHOT 100
- FIGURE 35 IBM: SWOT ANALYSIS 101
- FIGURE 36 GOOGLE LLC.: FINANCIAL OVERVIEW SNAPSHOT 106
- FIGURE 37 GOOGLE LLC.: SWOT ANALYSIS 107
- FIGURE 38 LIVERAMP: FINANCIAL OVERVIEW SNAPSHOT 109
- FIGURE 39 LIVERAMP: SWOT ANALYSIS 110
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