Global Peanut Butter Market Research Report Information by Texture, by Claim, by Nature, by End-Use, by Distribution Channel Forecast till 2035

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Global Peanut Butter Market Research Report Information by Texture (Creamy, Crunchy, Powdered), by Claim (Low Sodium, No Sugar, Reduced Fat), by Nature (Organic, Regular), by End-Use (Direct Consumption & Culinary Purpose, Bakery & Confectionery, Dips & Spreads, Sweet & Savory Snacks, Others), by Distribution Channel (Supermarket/Hypermarkets, Convenience Stores, Specialty Stores, Online) Forecast till 2035

Industry Overview

In 2024, the Global Peanut Butter Market reached USD 7,572.43 million, with forecasts indicating a 6.67% CAGR between 2025 and 2035. Peanut butter is a creamy or chunky spread made from ground roasted peanuts, sometimes blended with salt, sugar, or oil for added taste. It's a rich source of protein and healthy fats, often enjoyed on toast, in smoothies, or as a snack ingredient.

Health-conscious consumers are driving the global peanut butter market, recognizing it as a nutrient-dense, plant-based protein alternative. The trend toward vegetarian, vegan, and flexitarian diets has accelerated demand for peanut butter due to its rich protein profile, accessibility, and taste. Moreover, increasing awareness of sustainability and the rise of protein-fortified variants have positioned peanut butter as a go-to choice for those seeking convenient and eco-friendly protein options.

Major Company Development

Rising consumer focus on plant-based nutrition and sustainable food options is fueling the global peanut butter market. Recognized as a nutrient-rich and affordable protein source, peanut butter appeals to individuals following vegan, keto, or high-protein diets. Its versatility in everyday consumption-ranging from spreads to smoothies-along with the introduction of enhanced protein formulations, is further accelerating market expansion worldwide.

Key Players

Major players in the global peanut butter market are Hormel Foods Corporation, Kellogg Company, Mars, Inc., Unilever Plc, J.M. Smucker Company, Kraft Heinz, The Hershey Company, Associated British Foods plc, Dr Oetker, and Conagra Brands, Inc.

Report Attribute Details

Market Size 2024: USD 7,572.43 Million
CAGR (2025-2035): 6.67%
Base Year: 2024
Market Forecast Period: 2025-2035

Industry Segmentations

By Texture: Creamy - 6.52%, Crunchy - 6.27%.
By Claim: Low Sodium - 6.46%, No Sugar - 7.15%.
By Nature: Organic - 8.07%, Regular - 6.29%.
By End-Use: Direct Consumption & Culinary Purpose - 6.44%, Bakery & Confectionery - 6.03%.
By Distribution Channel: Supermarket/Hypermarkets - 6.02%, Convenience Stores - 5.64%.

Regional Analysis

North America represents the most established market for peanut butter, characterized by high per capita consumption and product innovation. The U.S. leads the region with an expanding portfolio of natural, organic, and fortified peanut butter options catering to evolving dietary needs. With the U.S. driving consumption, North America maintains a strong foothold in the global peanut butter market, supported by evolving preferences for nutritious and innovative spreads.

The European market for peanut butter has experienced remarkable growth as consumer preferences shift toward healthier, protein-rich alternatives to traditional spreads. Western Europe dominates, with Germany, the UK, and the Netherlands leading the adoption of natural and no-added-sugar variants. European countries such as Germany, the UK, and France are witnessing growing demand for premium, natural, and sustainably produced peanut butter products.

Asia-Pacific stands as the fastest-growing region, fueled by rising health awareness, a growing middle class, and increasing exposure to global food habits. Markets like China, India, and Indonesia are witnessing strong uptake, driven by the popularity of high-protein diets and convenience-driven consumption. The Asia-Pacific market is expanding swiftly as urban consumers in China and Japan embrace peanut butter as a healthy, protein-packed food choice.

South America's peanut butter market is evolving steadily, with Brazil and Argentina leading consumption due to growing health awareness and changing snacking patterns. Consumers are embracing peanut butter as a nutritious and affordable protein source, particularly in urban centers. Local and international brands are focusing on organic and natural products to appeal to health-focused consumers.

In the Middle East and Africa, the peanut butter market is gaining momentum as consumers adopt Western-style diets and seek plant-based protein options. Urban growth and increased access to modern retail have made peanut butter a regular pantry item among middle-income households. Africa's strong peanut cultivation base supports local production, while imported premium brands are carving a niche in Gulf countries.

Product Code: MRFR/F-B & N/9879-CR

1 EXECUTIVE SUMMARY

2 MARKET INTRODUCTION

2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE
2.5 KEY BUYING CRITERIA

3 RESEARCH METHODOLOGY

3.1 OVERVIEW
3.2 DATA FLOW
- 3.2.1 DATA MINING PROCESS
3.3 PURCHASED DATABASE:
3.4 SECONDARY SOURCES:
- 3.4.1 SECONDARY RESEARCH DATA FLOW:
3.5 PRIMARY RESEARCH:
- 3.5.1 PRIMARY RESEARCH DATA FLOW:
- 3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED
- 3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE
3.6 APPROACHES FOR MARKET SIZE ESTIMATION:
- 3.6.1 CONSUMPTION & NET TRADE APPROACH
- 3.6.2 REVENUE ANALYSIS APPROACH
3.7 DATA FORECASTING
- 3.7.1 DATA FORECASTING TECHNIQUE
3.8 DATA MODELING
- 3.8.1 MICROECONOMIC FACTOR ANALYSIS:
- 3.8.2 DATA MODELING:
3.9 TEAMS AND ANALYST CONTRIBUTION

4 MARKET DYNAMICS

4.1 INTRODUCTION
4.2 DRIVERS
- 4.2.1 GROWING DEMAND FOR PLANT-BASED AND VEGAN FOOD OPTIONS
- 4.2.2 RISING POPULARITY OF PEANUT BUTTER AS A PROTEIN SOURCE
4.3 RESTRAINTS
- 4.3.1 PRICE VOLATILITY OF RAW MATERIALS LIKE PEANUTS AND OILS
- 4.3.2 LIMITED SHELF LIFE DUE TO NATURAL INGREDIENT PRESERVATION ISSUES
4.4 OPPORTUNITY
- 4.4.1 GROWTH IN DEMAND FOR NATURAL AND ORGANIC PEANUT BUTTER
- 4.4.2 INNOVATIVE PEANUT BUTTER FLAVORS ATTRACTING DIVERSE CONSUMER TASTES
4.5 CHALLENGE
- 4.5.1 GROWING COMPETITION FROM ALTERNATIVE NUT BUTTER PRODUCTS
- 4.5.2 SEASONAL FLUCTUATIONS IMPACTING PEANUT CROP YIELDS AND PRICES
4.6 STRATEGIC INSIGHTS
- 4.6.1 TECHNOLOGY UPDATE
- 4.6.2 REGIONAL MARKETS TO LOOKOUT FOR
4.7 REGULATORY UPDATE
4.8 MARKET TRENDS
4.9 IMPACT ANALYSIS OF COVID - 19
- 4.9.1 IMPACT ON THE OVERALL FOOD & BEVERAGES INDUSTRY
- 4.9.2 IMPACT ON THE GLOBAL PEANUT BUTTER MARKET
- 4.9.3 IMPACT ON THE SUPPLY CHAIN OF PEANUT BUTTER
- 4.9.4 IMPACT ON MARKET DEMAND FOR PEANUT BUTTER
- 4.9.5 IMPACT ON PRICING OF PEANUT BUTTER

5 MARKET FACTOR ANALYSIS

5.1 SUPPLY CHAIN ANALYSIS
- 5.1.1 RAW MATERIAL SUPPLIER
- 5.1.2 MANUFACTURING / PRODUCTION / PROCESSING
- 5.1.3 PACKING
5.2 VALUE CHAIN ANALYSIS
- 5.2.1 PARTICIPANTS (AT DIFFERENT NODES)
  - 5.2.1.1 RAW MATERIAL AND INGREDIENT SUPPLIERS
  - 5.2.1.2 DISTRIBUTION CHANNELS
  - 5.2.1.3 END USERS
- 5.2.2 INTEGRATION LEVELS
- 5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS)
5.3 PORTER'S FIVE FORCES MODEL
- 5.3.1 THREAT OF NEW ENTRANTS
- 5.3.2 BARGAINING POWER OF SUPPLIERS
- 5.3.3 THREAT OF SUBSTITUTES
- 5.3.4 BARGAINING POWER OF BUYERS
- 5.3.5 INTENSITY OF RIVALRY
5.4 REGULATORY LANDSCAPE

6 GLOBAL PEANUT BUTTER MARKET, BY TEXTURE

6.1 INTRODUCTION
6.2 CREAMY
6.3 CRUNCHY
6.4 POWDERED

7 GLOBAL PEANUT BUTTER MARKET, BY CLAIM

7.1 INTRODUCTION
7.2 LOW SODIUM
7.3 NO SUGAR
7.4 REDUCED FAT

8 GLOBAL PEANUT BUTTER MARKET, BY NATURE

8.1 INTRODUCTION
8.2 ORGANIC
8.3 REGULAR

9 GLOBAL PEANUT BUTTER MARKET, BY END-USE

9.1 INTRODUCTION
9.2 DIRECT CONSUMPTION & CULINARY PURPOSE
9.3 BAKERY & CONFECTIONERY
9.4 DIPS & SPREADS
9.5 SWEET & SAVORY SNACKS
9.6 OTHERS

10 GLOBAL PEANUT BUTTER MARKET, BY DISTRIBUTION CHANNEL

10.1 INTRODUCTION
10.2 SUPERMARKETS/HYPERMARKETS
10.3 CONVENIENCE STORES
10.4 SPECIALTY STORES
10.5 ONLINE

11 GLOBAL PEANUT BUTTER MARKET, BY REGION

11.1 OVERVIEW
11.2 NORTH AMERICA
- 11.2.1 US
- 11.2.2 CANADA
- 11.2.3 MEXICO
11.3 EUROPE
- 11.3.1 GERMANY
- 11.3.2 UK
- 11.3.3 FRANCE
- 11.3.4 SPAIN
- 11.3.5 ITALY
- 11.3.6 REST OF EUROPE
11.4 ASIA PACIFIC
- 11.4.1 CHINA
- 11.4.2 INDIA
- 11.4.3 JAPAN
- 11.4.4 SOUTH KOREA
- 11.4.5 AUSTRALIA & NEW ZEALAND
- 11.4.6 REST OF ASIA PACIFIC
11.5 SOUTH AMERICA
- 11.5.1 BRAZIL
- 11.5.2 ARGENTINA
- 11.5.3 REST OF SOUTH AMERICA
11.6 MIDDLE EAST & AFRICA
- 11.6.1 GCC COUNTRIES
- 11.6.2 TURKEY
- 11.6.3 NORTHERN AFRICA
- 11.6.4 SOUTHERN AFRICA
- 11.6.5 REST OF MIDDLE EAST & AFRICA

12 COMPETITIVE LANDSCAPE

12.1 COMPETITIVE OVERVIEW
12.2 MAJOR PLAYERS IN THE GLOBAL PEANUT BUTTER MARKET
12.3 MAJOR PLAYERS IN TERMS OF MARKET DISRUPTORS & INNOVATORS
12.4 COMPETITIVE BENCHMARKING
12.5 STRATEGIES OF MARKET LEADERS IN THE GLOBAL PEANUT BUTTER MARKET
- 12.5.1 HORMEL FOODS CORPORATION
- 12.5.2 KELLOGG COMPANY
- 12.5.3 MARS, INC.
- 12.5.4 UNILEVER PLC
- 12.5.5 J.M. SMUCKER COMPANY
12.6 LEADING PLAYERS IN TERMS OF THE NUMBER OF DEVELOPMENTS IN GLOBAL PPF MARKET
12.7 KEY DEVELOPMENTS & GROWTH STRATEGIES
- 12.7.1 PRODUCT LAUNCH/PRODUCT DEVELOPMENT
- 12.7.2 PARTNERSHIPS/ACQUISITION

13 COMPANY PROFILES

13.1 HORMEL FOODS CORPORATION
- 13.1.1 COMPANY OVERVIEW
- 13.1.2 FINANCIAL OVERVIEW
- 13.1.3 PRODUCTS/SERVICES OFFERED
- 13.1.4 KEY DEVELOPMENTS
- 13.1.5 SWOT ANALYSIS
- 13.1.6 KEY STRATEGIES
13.2 J.M. SMUCKER COMPANY
- 13.2.1 COMPANY OVERVIEW
- 13.2.2 FINANCIAL OVERVIEW
- 13.2.3 PRODUCTS OFFERED
- 13.2.4 KEY DEVELOPMENTS
- 13.2.5 SWOT ANALYSIS
- 13.2.6 KEY STRATEGIES
13.3 DR OETKER
- 13.3.1 COMPANY OVERVIEW
- 13.3.2 FINANCIAL OVERVIEW
- 13.3.3 PRODUCTS OFFERED
- 13.3.4 KEY DEVELOPMENTS
- 13.3.5 SWOT ANALYSIS
- 13.3.6 KEY STRATEGIES
13.4 THE HERSHEY COMPANY
- 13.4.1 COMPANY OVERVIEW
- 13.4.2 FINANCIAL OVERVIEW
- 13.4.3 PRODUCTS OFFERED
- 13.4.4 KEY DEVELOPMENTS
- 13.4.5 SWOT ANALYSIS
- 13.4.6 KEY STRATEGIES
13.5 KRAFT HEINZ
- 13.5.1 COMPANY OVERVIEW
- 13.5.2 FINANCIAL OVERVIEW
- 13.5.3 PRODUCTS/SERVICES OFFERED
- 13.5.4 KEY DEVELOPMENTS
- 13.5.5 SWOT ANALYSIS
- 13.5.6 KEY STRATEGIES
13.6 KELLOGG COMPANY
- 13.6.1 COMPANY OVERVIEW
- 13.6.2 FINANCIAL OVERVIEW
- 13.6.3 PRODUCTS OFFERED
- 13.6.4 KEY DEVELOPMENTS
- 13.6.5 SWOT ANALYSIS
- 13.6.6 KEY STRATEGIES
13.7 MARS, INC.
- 13.7.1 COMPANY OVERVIEW
- 13.7.2 FINANCIAL OVERVIEW
- 13.7.3 PRODUCTS OFFERED
- 13.7.4 KEY DEVELOPMENTS
- 13.7.5 SWOT ANALYSIS
- 13.7.6 KEY STRATEGIES
13.8 UNILEVER PLC
- 13.8.1 COMPANY OVERVIEW
- 13.8.2 FINANCIAL OVERVIEW
- 13.8.3 PRODUCTS OFFERED
- 13.8.4 KEY DEVELOPMENTS
- 13.8.5 SWOT ANALYSIS
- 13.8.6 KEY STRATEGIES
13.9 ASSOCIATED BRITISH FOODS PLC
- 13.9.1 COMPANY OVERVIEW
- 13.9.2 FINANCIAL OVERVIEW
- 13.9.3 PRODUCTS OFFERED
- 13.9.4 KEY DEVELOPMENTS
- 13.9.5 SWOT ANALYSIS
- 13.9.6 KEY STRATEGIES
13.10 CONAGRA BRANDS, INC.
- 13.10.1 COMPANY OVERVIEW
- 13.10.2 FINANCIAL OVERVIEW
- 13.10.3 PRODUCTS OFFERED
- 13.10.4 KEY DEVELOPMENTS
- 13.10.5 SWOT ANALYSIS
- 13.10.6 KEY STRATEGIES