Gluten-Free Soups and Sauces Market - Growth, Trends, and Forecasts (2022 - 2027)

The gluten-free soups and sauces market is projected to register a CAGR of 8.05% during the forecast period, 2022-2027.

The rising popularity of free-from products, and clean label products, among the gluten intolerant population, is driving the demand for gluten-free soups and sauces. Gluten-free soups are much in demand because of their convenience in cooking, while gluten-free sauces are majorly used in the preparation of food. Different types of gluten-free sauces are more in demand in a certain region, owing to their dietary habits. For instance, gluten-free pasta sauce is common in Europe for its diverse use in pizzas and pasta, while in Asia-Pacific, gluten-free soy sauce is commonly used in varied Asian cuisines.

However, the manufacturers of gluten-free products often skip out on different nutrients while eliminating gluten content from the product. These products are sometimes low in protein while being high in sugar and fats. Consequently, many players have come up with gluten-free products having advanced ingredients like quinoa and amaranth. This helps the company in substituting the nutrients lost due to the removal of gluten from the product. For instance, Kazidomi, an online retailer, offers gluten-free soup having active ingredients like algae and almond protein.

The prominence of premium gluten-free sauces in the market is growing day after day. However, the generally high price of gluten-free products like soups and sauces in comparison to conventional soups and sauces is restraining the market demand. For instance, according to the Federation of Celiac Association, the price of conventional soup was EUR 0.3 per 100 grams in Spain in 2020, while the price of gluten-free soup was EUR 0.6 per 100 grams.

Key Market Trends

Increasing Cases of Celiac Disease and Gluten Intolerance

The significant rise in gluten allergies and celiac disease is substantially driving the demand for gluten-free products including gluten-free soups and sauces in the global market. Gluten allergies and diseases make it difficult for individuals to digest any gluten-containing food, which raises the demand for gluten-free products. People with gluten intolerance face various problems like bloating, fatigue, malnutrition, and sometimes even intestinal damage, which propels the demand for gluten-free food like soups. Additionally, the Millenials are changing their lifestyle and prefer varieties of free-from food including gluten-free food and beverage. Alongside, consumers prefer purchasing clean-label products, having simple ingredients. Organizations like the Association of European Celiac Societies are encouraging transparency in labeling and supporting different manufacturers by providing production methods, along with guidelines to produce gluten-free products in Europe. The association even offers a 'Crossed Grain Trademark' safety guarantee for products to be claimed as 'Gluten-free', in turn, boosting consumers' confidence.

Europe Holds the Largest Share in the Market

The increasing gluten allergies and diseases in the region are driving the demand for gluten-free soups and sauces in the regional market. According to the data sourced from the Association of European Coeliac Societies, about one in 100 Europeans are said to have celiac disease, totaling approximately 7 million population dealing with the disease. Moreover, the adults in the region are diagnosed with gluten allergies and celiac disease more in number. For instance, according to the Ministry of Health of Italy, as of 2020, around 66.61% of individuals in the age group of 18-59 years are suffering from celiac disease in Italy. Additionally, according to the Ministry of Agriculture, Food, and Environment, the consumption volume of gluten-free sauces from among the total consumption volume of gluten-free products in Spain accounted for 3.3% in 2021. However, this number is rising due to the extensive use of sauces in European cuisine, thereby providing growth opportunities to the players in the market. These players are offering a wide product portfolio to increase their presence in the market. For instance, Campbell, through its brand Prego, offers a variety of Picante sauces, Italian pasta sauce, and other sauces in Europe.

Competitive Landscape

The major players in the global gluten-free soups and sauces market include General Mills Inc., Kikkoman Corporation, Amy's Kitchen Inc., The Campbell Soup Company, Conagra Brands Inc., and The Kraft Heinz Company. Along with the various global player, the market studies also comprises many local players introducing gluten-free products. This, in turn, increases the market competition, and companies adapt strategies like expansion and new product development to gain an edge over the other players in the market. For instance, Grabenord, an India-based vegan products company offers different vegan as well as gluten-free sauces like Schezwan Chilli Garlic Sauce, and Tangy Pizza Pasta Sauce in India. Alongside, players like The Kraft Heinz Company are expanding their presence in different regions by collaborating with offline retail segments, as a part of their strategy to grab larger customer attention. The market is fragmented as both the global and regional players hold a good position in addressing the market demand.

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