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PUBLISHER: Mordor Intelligence | PRODUCT CODE: 1404517

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PUBLISHER: Mordor Intelligence | PRODUCT CODE: 1404517

Canada Asset Management - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029

PAGES: 150 Pages
DELIVERY TIME: 2-3 business days
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Canada Asset Management - Market - IMG1

The Canadian asset management Market has generated a revenue of over USD 4.57 trillion in the current year and is anticipated to register a CAGR of more than 4% for the forecast period.

Certain active categories have generated strong asset growth, like large-cap equity funds, government-focused fixed-income funds, money market funds, and specialized products. Canadian investment managers have been investing in alternatives much before the counterpart countries hopped onto the bandwagon due to low-interest rates and volatile public markets. The fintech market in Canada is also growing at a fast pace, aiding the overall growth of the asset management industry.

Additionally, though the industry has shown its trademark resilience, homegrown leaders continue to feel the pressure of mounting competition, consumer shifts, and rippling impacts of the global pandemic. Big asset managers are looking at expanding into alternatives and low-cost beta products to the point where many players have gone down the route of partnering with a hedge fund or private equity managers on the alpha side and looking into ETF-style platforms on the beta site.

The industry's relationship with technology has also brightened, even if familiar uncertainties linger. While organizations are becoming more confident and adept in adopting the likes of blockchain, bots, data analytics, and artificial intelligence (AI), reservations persist as to how these resources will pay back their investments and how organizations can mitigate their potential risks. Moreover, considering that there is always a new competitor willing to look beyond these reservations, organizations are feeling the pressure to make a decision or fall behind.

Fixed-income markets were disrupted at the beginning of the COVID-19 crisis. As whole industries temporarily shut down, businesses and households ran down their savings or needed credit to survive income losses. As volatility increased, portfolio managers sold securities to manage their leveraged exposures or meet actual and anticipated margin calls and redemption requests. In financial markets, a substantial part of the demand for money comes from asset managers. Post-COVID-19, the Canadian ETF space reached another all-time high as economic opportunities and risks, along with product innovation, spur continued demand among investors.

Canada Asset Management Market Trends

Responsible Investment Funds are Driving the Market

The rising demand for RI among Canadian individual investors is being met with greater availability and diversity of retail RI products as longer-standing RI firms expand their product offerings and newer entrants to the space launch RI products. Assets in designated RI retail mutual funds have increased, representing a growth of 36% over the last two years. Meanwhile, assets in exchange-traded funds (ETFs) managed under RI strategies have more than doubled over the last two years in Canada. Responsible investment (RI) has taken its place as the predominant investment approach among Canadian investors. Assets in Canada being managed using at least one RI strategy increased subsequently over the years. Responsible investing comprises a majority of Canada's professionally managed assets, accounting for more than 60% of all Canadian AUM.

Canada Asset Management - Market - IMG2

Exchange Traded Funds and Mutual Funds are Driving the Asset Management Market in Canada

Canada mutual funds and ETFs invest in a wide range of asset classes in Canada. Depending on their mandate, these funds may invest in equities, fixed income, commodities, and alternatives. However, equities and bonds are the most common asset classes. These funds cover a wide range of stocks across all sectors of the market, as well as market caps and share classes. They can be indexed or actively managed. Besides shorter fixed income, some ETFs invest in Treasury Inflation-protected Securities (TIPS), which can increase in value as inflation rises, or senior loan-based ETFs that protect investors from rising interest rates.

Canada Asset Management Industry Overview

The Canadian asset management market is highly competitive, with the presence of major international players and multiple domestic players. The market studied presents opportunities for growth during the forecast period, which is expected to further drive the market competition. The major players operating in the market include RBC Group, TD Asset Management Inc., BlackRock Asset Management Canada Ltd, CIBC Asset Management Inc., and Fidelity Canada Institutional among others.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support
Product Code: 66478



  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study




  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Use of Data-Driven Approaches
  • 4.3 Market Restraints
    • 4.3.1 Stringent Regulatory Scenario
  • 4.4 Market Opportunities
    • 4.4.1 Integration of Novel Technologies
  • 4.5 Insights on Industry Policies and Government Regulations
  • 4.6 Insights on Asset Management Process Flow
  • 4.7 Industry Attractiveness: Porter's Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Insights on Technological Innovations Shaping the Market
  • 4.9 Impact of COVID-19 on the Market


  • 5.1 By Asset Class
    • 5.1.1 Equity
    • 5.1.2 Fixed Income
    • 5.1.3 Alternative Investment
    • 5.1.4 Hybrid
    • 5.1.5 Cash Management
  • 5.2 By Source of Funds
    • 5.2.1 Pension Funds and Insurance Companies
    • 5.2.2 Individual Investors (Retail+ High Net Worth Clients)
    • 5.2.3 Corporate Investors
    • 5.2.4 Other Sources of Funds (Government, Trust Funds, and Other Sources)
  • 5.3 By Type of Asset Management Firms
    • 5.3.1 Large Financial Institutions/Bulge Brackets Banks
    • 5.3.2 Mutual Funds and ETFs
    • 5.3.3 Private Equity and Venture Capital
    • 5.3.4 Fixed Income Funds
    • 5.3.5 Hedge Funds
    • 5.3.6 Other Types of Asset Management Firms


  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
    • 6.2.1 RBC Group
    • 6.2.2 TD Asset Management Inc.
    • 6.2.3 BlackRock Asset Management Canada Ltd.
    • 6.2.4 CIBC Asset Management Inc.
    • 6.2.5 Fidelity Canada Institutional
    • 6.2.6 CI Investments Inc. (including CI Institutional Asset Management)
    • 6.2.7 Mackenzie Investments
    • 6.2.8 1832 Asset Management LP (Scotiabank)
    • 6.2.9 Manulife Asset Management Ltd.
    • 6.2.10 Brookfield Asset Management Inc.*



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Jeroen Van Heghe

Manager - EMEA



Christine Sirois

Manager - Americas


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