United States Table Grapes - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)

According to Mordor Intelligence, the United States table grapes market was valued at USD 3.85 billion in 2025 and is projected to grow from USD 4.08 billion in 2026 to USD 5.45 billion by 2030, registering a CAGR of 5.96% during the forecast period from 2026 to 2031.

The United States Table Grapes Market Report Includes Production Analysis (Volume, Area Harvested, and Yield), Consumption Analysis (Value and Volume), Import Analysis (Value and Volume), Export Analysis (Value and Volume), Wholesale Price Trend Analysis and Forecast, Regulatory Framework, Logistics and Infrastructure, and Seasonality Analysis. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

United States Table Grapes Market Trends and Insights

Rising Demand for Seedless and Premium Varieties

The market is driven by consumer preference for premium eating quality, prompting growers and retailers to expand seedless and proprietary grape offerings. According to a 2025 HortScience study, United States consumers were willing to pay USD 3.59 more per pound for seedless grapes than seeded grapes, reflecting a strong preference for premium varieties that offer greater convenience and quality. This trend is driving investments in breeding programs and vineyard redevelopment toward higher-value cultivars with improved flavor, texture, shelf life, and retail differentiation. As a result, premium seedless varieties continue to support value realization and long-term growth across the United States table grapes market.

Retailers Expanding Proprietary and Branded Grape Programs

Retail merchandising is becoming an important growth driver in the United States table grapes market as retailers prioritize proprietary and branded varieties to strengthen consumer loyalty and differentiate produce assortments. According to the California Table Grape Commission (2026), its global marketing campaign for the 2026 season targets the United States and 22 export markets, supporting retailer promotions through digital campaigns, shopper apps, recipes, health messaging, and in-store merchandising. These initiatives reinforce premium variety positioning, encourage repeat purchases, and increase demand for licensed genetics and consistently high-quality fruit, benefiting growers with strong retail partnerships and branded programs.

Rising Labor and Compliance Costs in California Production

The United States table grapes market faces increasing cost pressures as California producers contend with rising labor costs and stricter regulatory compliance requirements for hand-harvested grape production. According to the United States Department of Labor, in 2025, California recorded the highest H-2A Adverse Effect Wage Rate (AEWR) in the continental United States at USD 19.97 per hour in 2025. In addition to higher wages, growers must bear mandatory housing, transportation, recruitment, and visa-related costs for H-2A workers, substantially increasing production expenses. These escalating labor and compliance costs reduce profit margins, discourage new vineyard investment, and limit the market's growth potential.

Other drivers and restraints analyzed in the detailed report include:

1. Import Seasonality Supports Year-Round Shelf Availability
2. Consumer Preference for Snackable Fresh Fruit
3. Water Stress and Acreage Contraction in Key Growing Areas

For complete list of drivers and restraints, kindly check the Table Of Contents.

Complete Report Scope:

• Production Analysis
  • Production Volume
  • Area Harvested and Yield
• Consumption Analysis (Value and Volume)
• Trade Analysis (Value and Volume)
  • Import Market Analysis
    • Import Value and Volume
    • Key Supplying Markets
  • Export Market Analysis
    • Export Value and Volume
    • Key Destinations Markets
• Wholesale Price Trend Analysis and Forecast
• Regulatory Framework
• Logistics and Infrastructure
• Seasonality Analysis

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support