Italy Kiwi - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)

According to Mordor Intelligence, the Italy kiwi market was valued at USD 380.25 million in 2025 and is projected to grow from USD 420.50 million in 2026 to USD 530.75 million by 2031, registering a CAGR of 4.77% during the forecast period from 2026 to 2031.

The Italy Kiwi Market Report Includes Production Analysis (Volume, Area Harvested, and Yield), Consumption Analysis (Value and Volume), Import Analysis (Value and Volume), Export Analysis (Value and Volume), Wholesale Price Trend Analysis and Forecast, Regulatory Framework, Logistics and Infrastructure, and Seasonality Analysis. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

Italy Kiwi Market Trends and Insights

Expanding Premium Kiwi Cultivar Conversion

The market is gradually transitioning as growers increasingly replace conventional Hayward orchards with yellow and red kiwi cultivars, which offer higher commercial returns and stronger export potential. This shift is driving greater investment in licensed varieties, orchard renewal, and branded marketing strategies. Under Agrintesa Societa Cooperativa Agricola's 2026-2031 subsidized financing regulation, growers establishing new yellow kiwi orchards are eligible for financial support of EUR 12,000 per hectare (USD 12,840 per hectare), reflecting the cooperative's strategic focus on expanding premium kiwi production. This cultivar conversion is projected to improve product differentiation, profitability, and the long-term value growth of the Italy kiwi market, positioning it to capture a larger share of premium export demand over the coming years.

Rising Export Premiums for High Brix Fruit

The market increasingly rewards fruit with superior sweetness, eating quality, and storage performance, encouraging growers to prioritize premium production practices over volume. Exporters are placing greater emphasis on orchard management, harvest timing, and post-harvest handling to consistently achieve higher fruit quality that commands stronger prices in international markets. According to Zespri's Five-Year Outlook 2025/2026, Italian red kiwifruit achieves an average retail price approximately 15% above gold varieties in Europe, highlighting the premium attached to superior fruit quality and consumer appeal. As consumers in key European markets demonstrate a consistent willingness to pay more for differentiated fruit, this pricing gap is expected to sustain demand for high-quality Italian kiwifruit. This quality-driven pricing trend is strengthening investment in premium cultivars and reinforcing Italy's competitive position in high-value export markets.

Kiwifruit Vine Decline and Orchard Redevelopment Costs

The market increasingly rewards fruit with superior sweetness, eating quality, and storage performance, encouraging growers to prioritize premium production practices over volume. Exporters are placing greater emphasis on orchard management, harvest timing, and post-harvest handling to consistently achieve higher fruit quality and stronger prices in international markets. According to Zespri's Five-Year Outlook 2025/2026, Italian red kiwifruit achieves an average retail price approximately 15% above gold varieties in Europe, highlighting the premium associated with superior fruit quality and consumer appeal. As consumer willingness to pay more for differentiated fruit increases, producers and exporters are aligning their strategies to meet this demand, further reinforcing quality as a key competitive driver. This quality-driven pricing trend is strengthening investment in premium cultivars and reinforcing Italy's competitive position in high-value export markets.

Other drivers and restraints analyzed in the detailed report include:

1. Strong Health Positioning for Green Kiwi Consumption
2. Controlled Atmosphere Storage Extending Selling Windows
3. Labor Intensity During Harvest and Post-Harvest Handling

For complete list of drivers and restraints, kindly check the Table Of Contents.

Complete Report Scope:

• Production Analysis
  • Production Volume
  • Area Harvested and Yield
• Consumption Analysis (Value and Volume)
• Trade Analysis (Value and Volume)
  • Import Market Analysis
    • Import Value and Volume
    • Key Supplying Markets
  • Export Market Analysis
    • Export Value and Volume
    • Key Destinations Markets
• Wholesale Price Trend Analysis and Forecast
• Regulatory Framework
• Logistics and Infrastructure
• Seasonality Analysis

List of Companies Covered in this Report:

1. Jingold S.p.A.
2. Zespri Group Limited
3. Origine Group Societa Cooperativa Agricola
4. Agrintesa Societa Cooperativa Agricola
5. Apofruit Italia Societa Cooperativa Agricola
6. King Fruit S.r.l.
7. Consorzio KiwiGold S.r.l.
8. Naturitalia Societa Cooperativa Agricola
9. RK Growers S.r.l.
10. Catenaro Italo S.r.l.
11. Rivoira Giovanni e Figli S.p.A
12. OP Kiwi Sole Societa Cooperativa Agricola

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support