France Pet Treats - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)

According to Mordor Intelligence, the France pet treats market size was valued at USD 1.54 billion in 2025 and is estimated to grow from USD 1.66 billion in 2026 to reach USD 2.37 billion by 2031, at a CAGR of 7.38% during the forecast period 2026 to 2031.

This report is Segmented by Sub Product (Crunchy Treats, Dental Treats, Freeze-Dried and Jerky Treats, and More), by Pets (Cats, Dogs, and More), and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

France Pet Treats Market Trends and Insights

Premiumization and Humanization of Pet Care

Humanization has become a clear spending pattern across the France pet treats market rather than a passing idea. The French Federation of Manufacturers of Food for Dogs, Cats, Birds, and Other Companion Animals (FACCO) reported that 61% of French households owned at least 1 pet in 2024, providing premium treat suppliers with a very broad consumer base. Owners are treating many purchases as part of everyday pet care, not just as occasional rewards. That change supports higher demand for products with clearer ingredient lists, more specialized nutrition positioning, and stronger quality cues. It also helps the France pet treats market better absorb pressure on household budgets than more standard snack categories, because buyers often place these products in routine care spending. Brands that link premium recipes with practical benefits and clear sourcing are more likely to retain repeat buyers over time.

Treats Used for Training, Bonding, and Rewarding Behavior

Training and bonding treats are gaining a firmer role in the France pet treats market as pet owners use treats more intentionally in daily interactions. The French Federation of Manufacturers of Food for Dogs, Cats, Birds, and Other Companion Animals (FACCO) showed that 33% of cat owners and 47% of dog owners in France regularly bought treats, and reward use remains one of the main reasons behind those purchases in 2024. This matters because treats bought for behavior and bonding tend to be more brand-led than impulse-led. Owners usually stay with products that their pets accept well, which gives established brands a steadier base. Nestle Purina Petcare (Nestle S.A.) reflected this pattern in 2026 with launches such as Fido Festi' Nuggets and Fido Happy Strips, both aimed at bonding and reward occasions. As a result, training and reward occasions help increase purchase frequency while also creating space for more premium claims.

Private Label Price Pressure in Mass-Market Channels

Private label treats continue to gain ground in supermarkets and hypermarkets, which creates a direct pricing challenge in the France pet treats market. The pressure is strongest where shopping remains highly price-led, and retailer brands receive prominent shelf placement. Better recipe quality and clearer packaging have narrowed the gap between retailer labels and branded products in entry and middle price tiers. That limits branded suppliers' ability to rely solely on promotions in mass retail. The pressure is lower online and in specialty stores, where curation, education, and subscription programs matter more than shelf price alone. Manufacturers that move volume toward those channels can better protect margins, but the shift requires stronger digital execution and more credible premium positioning.

Other drivers and restraints analyzed in the detailed report include:

1. Demand for Functional Benefits, Dental, Digestive, Calm, and Mobility Support
2. Growth of Natural, Freeze-Dried, and High-Protein Formulations
3. Regulatory Burden on Functional and Health Claims

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Crunchy Treats accounted for 24.2% of the France pet treats market size in 2025, which made them the largest sub product group by value. Their position stems from wide availability across supermarkets, hypermarkets, and convenience stores, along with familiar textures that suit pets of many ages and sizes. Soft and chewy formats, in particular, appeal to younger pets and senior animals with sensitive teeth, while harder biscuit-style treats remain popular for adult dogs. This scale also gives established brands strong visibility on retail shelves, making it easier for pet owners to identify and repurchase trusted products. Dental treats remain important in the premium tier as veterinarians increasingly incorporate oral care into daily routines rather than treating it as an occasional procedure. This shift has encouraged manufacturers to develop treats that address specific oral health concerns, such as tartar buildup, gum health, and breath freshness, driving consistent demand for products that combine palatability with functional benefits.

Freeze-dried and Jerky Treats are the fastest-growing sub-product group in the France pet treats market and are projected to grow at 8.3% through 2031. French buyers often connect low processing intensity with better nutrient retention and cleaner labels, which helps the segment hold premium pricing. This creates a different demand pattern from the crunchy segment because product choice is more ingredient-led and less promotion-led. Nestle Purina Petcare (Nestle S.A.) expanded its Extras portfolio in France in January 2026, noting that the segment was valued at EUR 354 million (USD 386 million) in the large-format retail channel. The France pet treats industry still depends on careful sourcing and processing discipline in this category, so cost control matters alongside brand strength.

Complete Report Scope:

• Sub Product
  • Dental Treats
  • Crunchy Treats
  • Soft & Chewy Treats
  • Freeze-dried and Jerky Treats
  • Other Treats
• Pets
  • Cats
  • Dogs
  • Other Pets
• Distribution Channel
  • Convenience Stores
  • Online Channel
  • Specialty Stores
  • Supermarkets/Hypermarkets
  • Other Channels

List of Companies Covered in this Report:

1. Mars, Incorporated
2. Nestle Purina Petcare (Nestle S.A.)
3. Wellness Pet Company, Inc. (Clearlake Capital Group, L.P.)
4. Virbac S.A.
5. Farmina Pet Foods Holding B.V.
6. Alltech Inc.
7. VAFO Group a.s.
8. Spectrum Brands Holdings, Inc.
9. Zooplus SE
10. Affinity Petcare, S.A. (Agrolimen, S.A.)
11. Sunshine Mills Inc.
12. The J.M. Smucker Company
13. Hill's Pet Nutrition, Inc. (Colgate-Palmolive Company)
14. Archer-Daniels-Midland Company (ADM)
15. Blue Buffalo (General Mills, Inc.)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support