PUBLISHER: Mordor Intelligence | PRODUCT CODE: 2125701
PUBLISHER: Mordor Intelligence | PRODUCT CODE: 2125701
According to Mordor Intelligence, the Europe rigid plastic packaging market size is projected to expand from USD 71.04 billion in 2025 and USD 72.19 billion in 2026 to USD 79.86 billion by 2031, registering a CAGR of 2.04% between 2026 to 2031.

This report is Segmented by Resin Type (Polyethylene Terephthalate, Polypropylene, and More), Product Type (Bottles and Jars, Trays and Containers, Caps and Closures, and More), End-User Industry (Food, Beverage, Healthcare and Pharmaceuticals, and More), Manufacturing Process (Injection Moulding, Blow Moulding, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).
Beverage producers are shifting to 100% recyclable PET to meet the European Union's 25% recycled-content rule by 2025 and the 30% threshold by 2030, spurring investment in bottle-to-bottle recycling in Germany, the Netherlands, and France. Germany's deposit network captured 98.5% of PET containers in 2025, supplying roughly 450,000 tonnes of food-grade rPET feedstock. Spot prices for Western European rPET averaged EUR 1,200-1,500 per tonne (USD 1,356-1,695 per tonne) yet brand owners lock in multi-year contracts that mute volatility. Stretch-blow-moulding upgrades trimmed average water-bottle weight from 18 g to 15 g, cutting resin use by 17%. Continued regulatory pressure and consumer preference for transparent sustainability claims are forecast to drive double-digit rPET bottle demand through 2028.
Western Europe's online retail share rose to 22% of total sales in 2025, up from 18% in 2023, heightening demand for rigid trays, clamshells, and reusable HDPE crates that protect fragile goods during urban last-mile delivery. Returnable transport packaging adopted in Polish fulfillment hubs withstands 50-100 cycles and lowers per-trip cost by 40% relative to corrugated alternatives. Thermoformed polypropylene trays with snap-fit lids are replacing secondary cardboard for e-grocery produce, reducing overall packaging weight by 25%. Cosmetics brands favor rigid jars with tamper-evident closures to elevate unboxing experiences in direct-to-consumer channels. This structural shift suggests that e-commerce-oriented rigid formats will continue to outpace traditional retail packaging, especially in dense metro markets served by same-day couriers.
The United Kingdom levies GBP 210.82 per tonne (USD 274 per tonne) on packaging containing less than 30% recycled content, increasing converter costs by roughly 10% in 2025. Spain's EUR 0.45 per kg (USD 0.51 per kg) tax, in place since 2023, spurred meat processors to switch from polystyrene trays to fiber-based alternatives. Italy's eco-modulation scheme charges EUR 0.05-0.80 per kg (USD 0.06-0.90 per kg) based on recyclability, penalizing multilayer packs. Smaller thermoformers lacking scale are therefore prime consolidation targets, as seen in multiple 2025 acquisitions across Poland and the Czech Republic. Administrative reporting burdens divert resources from innovation, and fee harmonization discussions suggest further tightening through 2028.
Other drivers and restraints analyzed in the detailed report include:
For complete list of drivers and restraints, kindly check the Table Of Contents.
Polyethylene retained 28.43% market share in 2025, anchored by high-density bottles for dairy, detergents and transport crates. In contrast, polyethylene terephthalate is forecast to grow 3.12% annually through 2031, propelled by deposit-return schemes that widen rPET feedstock and by EU rules mandating 30% recycled PET in bottles by 2030. Bottle-to-bottle recycling capacity climbed to 2.8 million tonnes in 2025, yet a 15% shortfall keeps rPET at a premium, reinforcing converter investments in washing and flake lines close to beverage plants.
Chemical recycling pilots, such as Eastman's 160,000-tonne glycolysis unit in Normandy, are expected to boost food-grade supply beyond 2027. Polypropylene, holding roughly 23% of volume, remains a staple for hot-fill trays and pharmaceutical blister packs that demand heat resistance and clarity. Refill pilots by consumer-goods majors use durable HDPE bottles engineered for 10-15 refill cycles, trimming virgin resin per use by one-third. Despite polystyrene declines tied to French and Belgian foam bans, PET's momentum will likely narrow the gap with polyethylene before 2029, shifting the Europe rigid plastic packaging market size composition toward higher-recycled-content formats.
Bottles and jars dominated with 46.65% share in 2025, servicing beverages, dairy and personal care. However, caps and closures are on pace for the strongest 3.37% CAGR through 2031 as every beverage player converts to tethered-cap geometry to satisfy July 2024 Single-Use Plastics Directive rules. Retooling costs of EUR 50,000-150,000 (USD 56,500-169,500) per cavity have prompted exit by small moulders, shifting volume toward large closure specialists.
Lightweighted PET bottles, already down to 15 g for 500 mL water, exemplify material-efficiency gains without sacrificing drop performance. Rigid polypropylene trays capture 30% volume in produce and chilled food, resisting the creep of paper trays where moisture is a concern. Intermediate bulk containers, predominantly HDPE drums, remain indispensable for chemicals and coatings, and adoption of leasing models is expected to open recurring revenue streams. Overall, caps will likely keep outpacing other product lines as design guidelines become uniform across the bloc, reinforcing tooling investment and consumer-education spending.