Market Research Report
China Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
|China Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)|
Published: April 21, 2021
Mordor Intelligence Pvt Ltd
Content info: 85 Pages
Delivery time: 2-3 business days
The China coffee market is projected to witness a CAGR of 10.15 % during the forecast period (2021 - 2026).
The overall Chinese coffee market has been least effective after the advent of COVID-19, as per the analysis, in 2020 an average of one new coffee shop opened every day in China's Chengdu City. That pushed the total number of coffee shops in the city to over 4,000 - just after Shanghai and Beijing, Chengdu is the third-largest coffee market in China. Moreover, with the strict lockdown measures being imposed in the country, the consumers in China have been resorting to at-home coffee consumption thus, increasing the sales of instant coffee in the country during the COVID-19 times.
While tea remains the traditional drink of China, the demand for coffee continues to grow, especially in urban areas and among younger professionals. To promote international coffee trade and coffee drinking culture in China, the Chinese government supported the I-Coffee Exposition in Haikou. The I-Coffee Exposition is focused on coffee production, trade, and consumption.
According to the data from the China Coffee Association Beijing (CCAB), coffee consumption is increasing at an annual rate of 15%. The current leaders in the market, namely, Starbucks and Nestle, have played a significant role in the growth of the coffee culture in China.
With the increasing consumer demand, manufactures are focusing on expanding their product ranges and widening their distribution channels. For instance, Starbucks Corp. partnered with Tingyi Holding Corp., in order to improve its distribution network and increase its consumer base.
Dependency on Imports for Coffee
China's commercial coffee production is limited mainly to the two southern provinces of Yunnan and Hainan, while a smaller amount is produced in Fujian province. Presently, Yunnan produces more than 60% of China's coffee. Recently, Yunnan's local government established the Tea and Coffee Industry Bureau, whose mission is to promote Yunnan's coffee to the domestic and international markets.
China lacks in the production of coffee, owing to which, the country is dependent on imports. For instance, in 2017, the United States exported 1,800 metric ton of roasted coffee and coffee products to China, worth over USD 22 million. Thus, the government and manufacturers need to invest more in R&D activities, in order to come up with better measures to increase the production of coffee.
Increasing Consumption of Instant Coffee in China
The instant coffee segment held a significant amount of share in the market studied, owing to the convenience provided by it. Moreover, rising household expenditure, changing lifestyle, and acceptance of western culture trends by middle-class consumers have contributed toward the increased demand for instant coffee across the country.
Moreover, with the growing preferences for coffee over other beverages among the consumers, instant coffee manufacturers have launched several flavoured products to attract a wider set of audience.
Online retailing has remained a minor distribution channel for instant coffee for the past few years in China. It is likely to gain prominence in the market during the forecast period, owing to the convenience it provides to the consumers, as they find it easy to choose their preferred brands from the vast variety of product choices available.
The Chinese coffee market is highly competitive in nature, with a strong presence of local and global players operating across the country. Thus, in order to sustain their positions in the market, the active players are bringing innovation in packaging and product offering, in order to cater to the consumers' increasing demand for coffee. Key players are now focusing on social media platforms and online distribution channels for online marketing and branding of their products to attract more customers. Owing to a significant rise in the consumption of coffee, the global and local players are investing in expanding their production facilities across the country. The key players in the market are Starbucks Coffee Company, Nestle SA, and Luigi Lavazza SPA.